Social Media Automation Tools Presentation › wp-content › uploads › 2016 › 03 › ... ·...
Transcript of Social Media Automation Tools Presentation › wp-content › uploads › 2016 › 03 › ... ·...
![Page 1: Social Media Automation Tools Presentation › wp-content › uploads › 2016 › 03 › ... · 2016-04-17 · How to Get the Most Out of Social Media Automation Tools • Stop managing,](https://reader033.fdocuments.net/reader033/viewer/2022060407/5f0f92787e708231d444d386/html5/thumbnails/1.jpg)
SocialMediaAutomationToolsPresentedby:MaryGillespie
![Page 2: Social Media Automation Tools Presentation › wp-content › uploads › 2016 › 03 › ... · 2016-04-17 · How to Get the Most Out of Social Media Automation Tools • Stop managing,](https://reader033.fdocuments.net/reader033/viewer/2022060407/5f0f92787e708231d444d386/html5/thumbnails/2.jpg)
Socialmediaautomationtools areusedtoautomatetheprocessof
postingandsharingcontenttosocialmediawebsites
(alsocalledsocialmediamanagementtools)
![Page 3: Social Media Automation Tools Presentation › wp-content › uploads › 2016 › 03 › ... · 2016-04-17 · How to Get the Most Out of Social Media Automation Tools • Stop managing,](https://reader033.fdocuments.net/reader033/viewer/2022060407/5f0f92787e708231d444d386/html5/thumbnails/3.jpg)
TypesofSocialMediaAutomationTools
• automationtoolsthatworkwithnumeroussocialmediaplatforms– Buffer– Hootsuite
• socialmediaplatform-specificautomationtools– PostPlannerforFacebook– BundlePostforTwitter
• automationtriggers(actionà event)– IFTTT
![Page 4: Social Media Automation Tools Presentation › wp-content › uploads › 2016 › 03 › ... · 2016-04-17 · How to Get the Most Out of Social Media Automation Tools • Stop managing,](https://reader033.fdocuments.net/reader033/viewer/2022060407/5f0f92787e708231d444d386/html5/thumbnails/4.jpg)
IFTTT– example“recipes”
(Cleary,2016)
![Page 5: Social Media Automation Tools Presentation › wp-content › uploads › 2016 › 03 › ... · 2016-04-17 · How to Get the Most Out of Social Media Automation Tools • Stop managing,](https://reader033.fdocuments.net/reader033/viewer/2022060407/5f0f92787e708231d444d386/html5/thumbnails/5.jpg)
Advantages• Significantlyreducestheamountoftimespentonsocialmediawork
– automatesrepetitivetasks,increasingefficiency– postsacrossallsocialmediachannelsatthesametime– moretimeforcustomerinteraction
• Simplifiessocialmediaoperations– reducessocialmediafrustrations– convenient,user-friendly
• Strengthenssocialmediapresence– morefollowers/fans– buildsbiggeraudience à generatesmorerevenues
• Managessocialmediapresence– generatesposts– postsbasedonpre-configured times– maintainsaconsistentsocialmediapresencewhenyouareunableto
![Page 6: Social Media Automation Tools Presentation › wp-content › uploads › 2016 › 03 › ... · 2016-04-17 · How to Get the Most Out of Social Media Automation Tools • Stop managing,](https://reader033.fdocuments.net/reader033/viewer/2022060407/5f0f92787e708231d444d386/html5/thumbnails/6.jpg)
Disadvantages• Noteverythingcanbeautomated• Doesnotreplacehumantouch– socialmediaisahumanexperience
• Cannotautomatecustomerinteraction– candamagereputationandengagement
• Peopleappreciateindividualresponses– betterwayforbusinessestoconnectwithcustomers
• Businessesneedtocloselymonitorsocialmediasotheycaninteractwithcustomers
• Relyingtoomuchonsocialmediaautomationtoolscanruinyoursocialmediapresence
![Page 7: Social Media Automation Tools Presentation › wp-content › uploads › 2016 › 03 › ... · 2016-04-17 · How to Get the Most Out of Social Media Automation Tools • Stop managing,](https://reader033.fdocuments.net/reader033/viewer/2022060407/5f0f92787e708231d444d386/html5/thumbnails/7.jpg)
SocialMediaAutomationGoneWrong
(Lee,2014),(Eha,2012)
![Page 8: Social Media Automation Tools Presentation › wp-content › uploads › 2016 › 03 › ... · 2016-04-17 · How to Get the Most Out of Social Media Automation Tools • Stop managing,](https://reader033.fdocuments.net/reader033/viewer/2022060407/5f0f92787e708231d444d386/html5/thumbnails/8.jpg)
4StepstoEffectiveSocialMediaAutomation
1. Understandwhenitis(andisn’t)appropriatetoautomateyoursocialmediapresence
2. Choosetherightsocialmediaautomationtools
3. Findyouridealsocialmediaautomationschedule
4. Stayengagedinconversationwithyouraudience
(Lee,2014),(Burke, 2015)
![Page 9: Social Media Automation Tools Presentation › wp-content › uploads › 2016 › 03 › ... · 2016-04-17 · How to Get the Most Out of Social Media Automation Tools • Stop managing,](https://reader033.fdocuments.net/reader033/viewer/2022060407/5f0f92787e708231d444d386/html5/thumbnails/9.jpg)
1.WhatShouldYouAutomate
DOAutomate:• Contentcuration and
distribution• Personal/funnytweets
(usuallynottimesensitive)• Yourpublishedposts• RSSfeeds
DONOTAutomate:• Customerinteraction• Troubleshooting• Directmessages(DMs)• Samemessagetoallsocial
mediaplatforms– differentcharacterlimits– Twitter:140characters– Facebook:63,206characters– LinkedIn:700characters
![Page 10: Social Media Automation Tools Presentation › wp-content › uploads › 2016 › 03 › ... · 2016-04-17 · How to Get the Most Out of Social Media Automation Tools • Stop managing,](https://reader033.fdocuments.net/reader033/viewer/2022060407/5f0f92787e708231d444d386/html5/thumbnails/10.jpg)
2.ChoosetheRightTool• Automationtoolsthatworkacrossallsocialmediaplatforms– Hootsuite– Buffer
• Socialmediaplatform-specificautomationtools– PostPlannerforFacebook– BundlePostforTwitter
• Automationtriggers(triggerà action)– IFTTT(IFThisThenThat)– Zapier
![Page 11: Social Media Automation Tools Presentation › wp-content › uploads › 2016 › 03 › ... · 2016-04-17 · How to Get the Most Out of Social Media Automation Tools • Stop managing,](https://reader033.fdocuments.net/reader033/viewer/2022060407/5f0f92787e708231d444d386/html5/thumbnails/11.jpg)
3.KnowWhentoPost
• Analyzeyourfollowers– socialmediaanalyticstools– usereportsfromsocialanalyticstoolstosetpostingschedule
![Page 12: Social Media Automation Tools Presentation › wp-content › uploads › 2016 › 03 › ... · 2016-04-17 · How to Get the Most Out of Social Media Automation Tools • Stop managing,](https://reader033.fdocuments.net/reader033/viewer/2022060407/5f0f92787e708231d444d386/html5/thumbnails/12.jpg)
4.StayEngaged
• Checkinonsocialmediaplatforms• Turnonnotifications• Receiveupdatesonmentions• Settimeasidetoactuallybeengagedonsocialmedia– showaudiencethereisahumanbehindsocialmediaaccounts
![Page 13: Social Media Automation Tools Presentation › wp-content › uploads › 2016 › 03 › ... · 2016-04-17 · How to Get the Most Out of Social Media Automation Tools • Stop managing,](https://reader033.fdocuments.net/reader033/viewer/2022060407/5f0f92787e708231d444d386/html5/thumbnails/13.jpg)
HowtoGettheMostOutofSocialMediaAutomationTools
• Stopmanaging,startengaging– automatewhatyoucan,butstayengagedwithyouraudience– lesstimespentonposting/sharingmeansmoretimefor
conversation,engagement,andhumaninteraction• Checkinonsocialmediaplatformsfrequently• Usesocialmediaanalytics
– setschedulesbasedonsocialmediaanalytics– trackhowyourscheduledpostsareperforming– usereportstohelpyoumeasurehowwellyouaredoingwith
yoursocialmediaautomationefforts
• Findtherightbalance
![Page 14: Social Media Automation Tools Presentation › wp-content › uploads › 2016 › 03 › ... · 2016-04-17 · How to Get the Most Out of Social Media Automation Tools • Stop managing,](https://reader033.fdocuments.net/reader033/viewer/2022060407/5f0f92787e708231d444d386/html5/thumbnails/14.jpg)
DoNOT“Setitandforgetit!”
(Lee,2014)
![Page 15: Social Media Automation Tools Presentation › wp-content › uploads › 2016 › 03 › ... · 2016-04-17 · How to Get the Most Out of Social Media Automation Tools • Stop managing,](https://reader033.fdocuments.net/reader033/viewer/2022060407/5f0f92787e708231d444d386/html5/thumbnails/15.jpg)
Thankyou!
![Page 16: Social Media Automation Tools Presentation › wp-content › uploads › 2016 › 03 › ... · 2016-04-17 · How to Get the Most Out of Social Media Automation Tools • Stop managing,](https://reader033.fdocuments.net/reader033/viewer/2022060407/5f0f92787e708231d444d386/html5/thumbnails/16.jpg)
References• Ajmera,Harsh."5Hashtag TrackingToolsforTwitter,Facebook andBeyond:SocialMedia
Examiner."SocialMediaExaminer.06Mar.2014.Web.22Feb.2016.
• Burke,Sarah."AGuide toCreatingaSocialMediaAutomationStrategyThatWorks."Spokal.2015.Web.22Feb.2016.
• Cisnero,Kristina."TheDOsandDON'TsofSocialMediaAutomation."Hootsuite SocialMediaManagement.18Sept.2014.Web.22Feb.2016.
• Cleary,Ian."7TimeSavingSocialMediaAutomationToolsforYou."RazorSocial.8Feb.2016.Web.22Feb.2016.
• Eha,BrianP."ProgressiveRobo-tweetsSparkSocialMediaCrisis."CNNMoney.16Aug.2012.Web.22Feb.2016.
• Lee,Kevan."TheSocialMediaAutomationStrategyEveryMarketerNeeds."BufferSocial.26Mar.2014.Web.22Feb.2016.
• Zeevi,Daniel. "12BestSocialMediaManagementTools."DashBurst.1July2015.Web.22Feb.2016.