Slide 1

Datamatrix Code that resolves to Nasas website - http://2d-code.co.uk/moon-footprint-datamatrix-code/1

Social MediaParticipationBAFA Annual Conference 2010

Social Media - definedThe online tools and platforms that people use to share opinions, insights, experiences, and perspectives with each other. Social media can take many different forms, including text, images, audio, and video. Popular social mediums include blogs, message boards, podcasts, wikis.

Experiences...

The 7 Roads of Social MediaGenerate an audience? Provide event information? Maintain audience attention? Increase your knowledge? Align & connect with your competitors? Establish your authority as an expert?Run an event more productively?

Social NetworksThe tale of the I Love Hockley fashion show poster.

Twitter is the wonder of our ever-reducing attention span and ever increasing desire for friendship. Friend, Follow, Like, Fan what is the point? Here is the tale of the I Love Hockley fashion show poster.

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Marcus Batey www.marcusbatey.com

James Random www.jamesrandom.posterous.com

The Power of Social Networking

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Whats your motivation?Encourage new customersRaise awareness of independent tradersShowcase the fashion storesDemonstrate vibrant diversityBring together local tradersBuild a community

Project Collaboration

$49 a month 35 Projects 15 GB storageThey also offer a free plan: 1 project, unlimited users, but no file sharing. 9

Ticket AllocationsVenue capacity 230New customersFree door entryCharity prize draw

Eventbrite

Free ticket?

You dont get ought for nought!Email AddressesTwitter NamesCustom QuestionsDo you shop in Hockley?Other Hockley shops you love.How did you hear about 'I Love Hockley?

Do you shop in Hockley? Please select the fashion shops you have visited.

Knowledge is powerPlease tell us the other Hockley shops you love.Jam CafLady VThe LarderKayalNashThe DeliKitschCuadrosVintage Warehouse23 George StreetFuzzGoosegate CafHow did you hear about this 'I Love Hockley' event?Twitter via CJ/MarcusPink & Lilly's Facebook pagePosters around Hockley shopsThrough friends & FacebookFlyer in Nottingham Contemporary Nottingham Evening Postflyers & word of mouthI work at Broadway Cinema so i saw the leaflet on our leaflet wall.Owner told me when I went into apply for work experience!My daughter is in the fashion show

Recommendation, Friend, I work at, Email, From a friend who's attending, word of mouth, Whilst shopping at, 15

Entry on the door

I Love Hockley Fashion Show

I Love Hockley Social Media

http://bit.ly/dvtya7 Phil CampbellBlog post with photos

Daniel RoseBlog post with photo

Nottingham Evening PostArticle 1Article 2

Fashion Strand BlogPost 1Post 2Post 3Post 4Post 5

Left LionPost 1

Photos on Facebook posted byBaa BarPhil CampbellXample Future RetroPink and Lilly

AudioBoo podcasts tagged ilovehockley

Documenting

AudioBoo podcasts tagged ilovehockley

Success!

Social Media ToolkitBaseCampHQDropboxEventbriteScribdTweet DeckAudioBooPosterous

Press Release : 219 viewsI Love Hockley Poster : 414 views21

Old Media vs. New MediaDon't add technology to the way you do things, change the way you do things when you see what the technology can do.

Marcus RomerArtistic Director - Pilot Theatre Company.

Social Media made simplePlanPrepare Deliver ReflectReport

Stay Connected

JOIKUSPOT premiumNotebook PC or Mac

Mobile BroadbandPersonal WIFI Hot Spot

2d codeQR code and two dimensional bar codes, news, views and analysis.SearchSearch for: Go

* Home * About * Contact * RSS * Mobile

Source article: http://2d-code.co.uk/qr-code-shoe-sole/Patrick Donnelly has had an interesting idea and is looking for help to make it a reality (email is on his website) - QR Codes on the sole of your shoes (image below). I am not sure how they could be kept readable given the contrast requirements between the dark and light squares, any ideas?25

EngagementQR codesGeo-location

http://bit.ly/b71cEe

www.bristol-street-art.co.uk

Embedding Video

http://bit.ly/dkvSFW

Audience Participation

MagazinesPapersFliersPostersProgramsBusiness CardsBusesSignsT-Shirts

QR Codes

Lionsgate has teamed up with Augme to promote the upcoming movie For Colored Girls with a QR Code poster (image below). The QR Code resolves to a mobile site with a trailer, a synopsis, a portrait gallery of the cast and a text reminder for the movies November 5 release date. Interestingly it is a negative QR Code in that the normally white modules are black and the normally black modules are red. I suspect there are some readers that will have difficulties with the color reversal and the reduced contrast. Please leave a comment on your experience with the code. http://2d-code.co.uk/for-colored-girls-qr-code/29

Datamatrix Code that resolves to Nasas website - http://2d-code.co.uk/moon-footprint-datamatrix-code/

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QR Code DIYQR code creatorQR code readerCreate & TrackQR code sharing

Background image source article: http://2d-code.co.uk/qr-code-mural/Artist Nicole Cullum Horn has painted an exterior QR code (image below) to promote Art Conspiracy 6 on October 23 at 511 W Commerce St, Dallas, TX. Art Conspiracy is an art collective that use their collaborative talents to create a giant art happening to raise money for grassroots art charities in Dallas. 120+ artists gather at the venue and are given an 1818 piece of plywood on which to create art, which is then auctioned.31

Rocket Science!

NASA has made one giant leap for a national governmental agency. A mobile-based scavenger hunt through Gowalla.NASA gets fun incentives to generate foot traffic through its venues, and Gowalla gets a high-profile partnership with a fascinating organization.

http://on.mash.to/bNQpeW

Image article source: http://mashable.com/2010/10/14/nasa-gowalla/NASA has made one giant leap for a national governmental agency: Its creating a roster of virtual items for a mobile-based scavenger hunt through Gowalla.The moon rock items can be picked up anywhere real moon rocks from the Apollo missions are on display. The other items can be found at NASAs visitor centers and various science centers and planetariums that are part of the agencys Museum Alliance.33

Ambient ParticipationGowallaFoursquareFootfeedSCVNGR

ChallengesExclusivesCommentaryF.O.H

FoursqaureiPhoneAndroidBlackberryNokia

Plant your flag : Geo-locationSearch for a locationCreate new spotClaim your spotAdd special offers (Foursquare)Make trips(Gowalla)Share

Walks, Hunts - Trips

Mayors of Nottingham

PCM projects - @pcmcreativeWEB: http://www.pcmcreative.com BLOG: http://pcmcreative.typepad.comTWITTER: http://twitter.com/pcmcreativeRETAGGR: http://www.retaggr.com/card/pcmcreative

Home of the Purple COG MonsterInternet Strategies that work - PCM creative provides web consultancy and social media optimisation packages for creatively minded people looking to affect change and explore the potential of incorporating a new media strategy into their productions, events and festivals.