Social Media as Business Development for Architects and Architectural Designers
description
Transcript of Social Media as Business Development for Architects and Architectural Designers
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OVERVIEW1. Social media’s role in increasing word of mouth
2. Can social media assist architectural designers with their business development?
3. Misconceptions about social media
4. How to make social media work for your business
5. Tips for pain free social media
6. The EBOSS Challenge
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60%of business comes from word of mouth for builders and designers
Over
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Word of mouthclients are 16% more
profitable than advertising
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How to make social media work for your business as an
architectural designer
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Like Follow Invite
Build wide networks from current and past clients and colleagues
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Network interaction
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What is your expertise?
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Misconceptions About Social Media
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I am already online. I have a website.#1
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I am already online. I have a website.
#2 Architectural Designers don’t show off, we don’t push our work down people’s throats.
#1
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#1 I am already online. I have a website.
#2 Architectural Designers don’t show off, we don’t push our work down people’s throats.
#3 Social media is only for IT people, not normal people.
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#1 I am already online. I have a website.
#2 Architectural Designers don’t show off, we don’t push our work down people’s throats.
#3 Social media is only for IT people, not normal people.
#4 Social media is only for stuck up, opinionated egos with too much time in their hands.
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#1 I am already online. I have a website.
#2 Architectural Designers don’t show off, we don’t push our work down people’s throats.
#3 Social media is only for IT people, not normal people.
#4 Social media is only for stuck up, opinionated egos with too much time in their hands.
#5 I am already too busy.
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So how can social media work for architectural
designers?
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How about…
Diana Blake Design
Whangamata
Est. 1998
LTD Architectural
Silverdale
Est. 2008
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Let’s meet Diana as a potential client would on Facebook
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So what do we know about Diana?
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The region she specialises in
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Her design influences and inspirations
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Her “oeuvre” and expertise
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And that she does kick arse work!
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And others like her work and style!
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Let’s meet Joe as a potential client would on LinkedIn. What do we know about him?
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His regional expertise
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His design influences and inspirations
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His “oeuvre” and expertise
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He knows his stuff and he has a lot of experience for a man who looks so youthful!
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So does social media work?
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• Established practice’s focus and core competencies
• Prospects, clients and colleagues now have a clear understanding of their work
• New people interested in their work
• Positive feedback from current clients and past clients have re-engaged
• Proactively created word of mouth
• Taken time, but no money down
Diana and Joe have:
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So can social media work for architectural
designers?
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CompanyPage
Individual Individual or
company
Concentrate on one of these three. Those more comfortable digital technology might consider other mediums like blogging, Twitter and Instagram.
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Create a full profile
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Update and grow your network every 2-3 days by sharing, liking and posting content
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Reciprocate with professionalsthrough comments
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Tips for pain free social media that
works
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Region Inspiration Experience
Focus on these three areas
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Curate! Don’t always create!
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