Social Media: Are you

maximising its potential?

Joyce  Seitzinger  Deakin  University  

AHEIA  Conference  17  May  2013  

FOLLOW ALONG

•  Digital  handout:  h.p://1ny.cc/aheia  

YES, I’M THE ACADEMIC WHO TAKES SELFIES…

A “KNITWORKED” LEARNER

•  On  Twi.er  since  Nov  2007  -­‐  followers  6154    

•  Organiser  PLE  Conference  2012  •  Blogger  –  16K  downloads  •  Instagram  –  1043  pics  •  Linkedin  –  500+  connec1ons  •  Pinterest  -­‐    •  Facebook  –  500+  friends  •  Flickr  •  Klout  –  70  •  Scoopit  –  5  boards  •  Yammer    •  Dropbox  &  Google  Drive/Docs  

MY LIFESCAPE

All  pics  cc  license  Flickr  catspyjamasnz  

MY ROLES

Moodle  Admin  

Course  Builder  

Learning  Designer   Teacher  

eLearning  policy  &  strategy  

Trainer  

Moodle  Helpdesk  

Graphic  Designer  

Wiring  a  place  for  technology  is  easy,    Wiring  people  for  technology  is  hard.    -­‐ Tania  Major  at  #converge10  

Image  cc  licensed  by  jbcurio  h.p://w

ww.flickr.com

/photos/jbcurio/4077260761  

Challenge

OBSTACLES

Anecdotes  •  Empty  workshops  •  Never  a  good  1me  •  Priori1es  •  Rush  jobs  •  Unprepared  

@beckyharcombe  men1oned  that  some  do  not  want  or  refuse  to  use  it.  and  this  needs  examina1on.  ques1on  asked;  is  it  twi.er?  or  is  it  because  it's  part  of  a  professional  community?  

Basic functions of a social media tool

Create  profile  

Find  friends  &  conversa1ons  

Connect  with  friends  

Communicate  Form  groups  or  hubs  

Share  artefacts  

Label  artefacts  

“Social Media is like Pandora’s Box” – Prof. Grainne Conole

Nicholas  Carr  

h.p://www.theconversa1onprism.com/800x600/  

cc  licensed  flickr  photo  by  Will  Lion:  h.p://flickr.com/photos/will-­‐lion/2595497078/  

Not just information, technology too… The two feed on each other…

cc  licensed  flickr  photo  by  courosa:  h.p://flickr.com/photos/courosa/2922421696/  

MY NETWORK WAS MY FILTER AND MY LIFELINE

ABOUT THE TOOLS

Blog.  Cc  license  Mar1n  Weller  h.p://nogoodreason.typepad.co.uk/no_good_reason/2007/12/my-­‐personal-­‐wor.html  

ABOUT THE PEOPLE

cc  licensed  flickr  photo  by  shareski:  h.p://flickr.com/photos/shareski/465487261/  

ABOUT THE PEOPLE

You have the building blocks…

Flickr  cc  license  by  fragmented  h.p://www.flickr.com/photos/fragmented/2645000094/  

h.p://www.theconversa1onprism.com/800x600/  

…how will you arrange them?

Flickr  cc  license  by  fragmented  h.p://www.flickr.com/photos/fragmented/2645000094/  

• Low  Profile  • Low  Communica1on  

•  In  your  own  1me  

• High  Profile  • Low  Communica1on  

•  In  your  own  1me  

• Low  Profile  • Low  Communica1on  

•  In  your  own  1me  

• High  Profile  • High  Communica1on  

• Streamed  

Staff  Room  

Filing  Cabinet  

Magazine  PorGolio  

Design your PLN. Build your filter.

You  

h.p://www.flickr.com

/photos/catspyjamasnz/7089515065/  

ASK YOURSELF

•  Do  we  know  these  networked  academics?  •  Do  our  social  media  policies  enable  these  networked  academics  &  networked  prac1ces?  

•  …  

TEACHERS/ACADEMICS AS NETWORKED PRACTITIONERS

IS THIS AN ORGANISATION?

SHOULD UNIVERSITIES BE MORE LIKE SPACE STATIONS?

DOCK YOUR PLN WITH US

DEAKIN’S CLOUD STRATEGY

DEAKIN NEEDS CLOUD ACADEMICS…

MY JOB: GROWING CLOUD ACADEMICS

Staff  development  –  cloud  community  of  prac1ce    Cura1on  

HAROLD JARCHE WWW.JARCHE.COM

“Organiza1ons  need  to  extend  the  no1on  of  work  beyond  collabora1on,  beyond  teams,  and  beyond  the  corporate  fire  wall.  They  need  to  make  social  networks,  communi1es  of  prac1ce,  and  narra1ve  part  of  the  work.”  

COMMUNITIES OF PRACTICE

High  touch   Low  touch  

Personal   Personal  coaching/conversa1ons  Aid  in  growing  PLN  

Provide  resources/self  help  guides  

Team   Learning  design,  construc1ve  alignment,  designing  learning  ac1vi1es,  assist  with  assessment  design  

Design  templates  for  course,  resources,  process  guides  

Community  of  Prac1ce   Facilitate  mee1ngs,  webinars,  etc  Community  management  

Curate  and  inform  Run  short  courses/miniMOOCs  Provide  the  community  habitat  

Network   Broker  rela1onships  with  experts  

Iden1fy  MOOCs,  external  resources,  OERs,    

HABITAT TECHNOLOGIES?

DIGITAL HABITATS: STEWARDING TECHNOLOGY FOR COMMUNITIES

Email  

Telephony  

Videoconference  

Teleconference  

Member  directory  Newsle.er  

Site  Index  

CHECK!

Email  lists  

Discussion  Boards  

Community  Public  Page  

Individual  Profile    Page  

Document  Management  

Version  Control  

SORTA…

Content  repository  

Whiteboard  

Commen1ng  

Applica1on  Sharing  

Individual  Profile    Page  

Tagging  

Blogs  

MIA…

Wikis  

Shared  Filtering  

Content  ra1ng  

Presence  Indicator  

Instant  Messaging  Networking  Tools/  Sites  

h.p://www.caledonianacademy.net/spaces/LLiDA/index.php?n=Main.LookingToTheFuture  

COMMUNITIES OF PRACTICE

Connected  Principals  with  George  Couros  

NETPRAX

Deakin  University,  Faculty  of  Health.  March  2013  -­‐  Jun  2014    InsQlling  networked  pracQce  for  personal  learning,  teaching  pracQce  and  research  pracQce  iPad  based  Yammer/Facebook/Blog  TwiWer.com/netprax  

ASK YOURSELF

•  Do  our  internal  communica1on  tools  enable  these  networked  academics?  

•  Do  our  communica1on  tools  enable  the  academic  networks  

•  Are  we  posi1oned  to  make  use  of  the  weak  1es?  

•  Are  we  posi1oned  to  make  use  of  external  networks?  

•  Have  we  put  up  barriers?    

CHANGES IN CAPACITY BUILDING

h.p://www.flickr.com/photos/safari_vaca1on/7496765660/  

COACH

• Low  Profile  • Low  Communica1on  

•  In  your  own  1me  

• High  Profile  • Low  Communica1on  

•  In  your  own  1me  

• Low  Profile  • Low  Communica1on  

•  In  your  own  1me  

• High  Profile  • High  Communica1on  

• Streamed  

Staff  Room  

Filing  Cabinet  

Magazine  PorGolio  

Design your PLN. Build your filter.

You  

h.p://www.flickr.com

/photos/catspyjamasnz/7089515065/  

60  CRICOS  Provider  Code:  00113B  

SOCIAL MEDIA ADOPTION IS A PHENOMENAL EXPERIENCE

Steve  Wheeler  

Alec  Couros  

Mar1n  Weller  

h.p://www.bloomsburyacademic.com/view/DigitalScholar_9781849666275/book-­‐ba-­‐9781849666275.xml  

Inger  Mewburn  aka  Thesiswhisperer  www.thesiswhisperer.com  

CONNECTOR

ASK YOURSELF

•  Who  are  the  star  networked  academics  in  your  organisa1on?  Are  they  consulted  on  best  prac1ce?  Are  they  supported?  

•  Who  is  tracking/monitoring  social  impact?  •  Who  is  providing  capacity  building  to  create  networked  academics?  

 

DIGITAL PRESENCE

h.p://www.flickr.com/photos/will-­‐lion/3974469907/  

FAMILIAR FACES

h.p://about.me/joyce.seitzinger  

WHY DIGITAL PRESENCE MATTERS

ASK YOURSELF

•  Does  our  website  allow  for  easy  edi1ng  of  profile  pages,  and  incorpora1on  of  social  networks?  

•  Who  is  coaching  academics  to  establish  digital  presence?  

•  Do  we  consider  digital  presence  in  recruitment?  

•  …  

MOBILE PROFESSIONAL

ASK YOURSELF

•  How  does  the  organisa1onal  culture  deal  with  mobile  devices?    

•  How  does  IT?  Do  you  have  a  BYOD  policy?  •  …  

COMMUNITY MANAGEMENT

BUILD A BRAND

ORGANISE EVENTS (WORKSHOPS/TRAINING/CONFS)…

(Image  by  @howen)  …CAPTURE AND FEEDBACK INTO NETWORK

ISSUE BADGES

CREATE A MAKER CULTURE

•  Here  Comes  Everybody  •  Making  is  Connec1ng  

START EASY - SLIDES

 •  www.slideshare.net/1mbuckteeth  •  www.slideshare.net/gconole  •  www.slideshare.net/courosa  

START EASY - SLIDES

OPENNESS

14 Translations  Basque  Hebrew  Spanish  German  Portuguese  Brazilian  French  Norwegian  Catalan  Slovene  Dutch  Croa1an  …  …            

BRING EXPERTS IN

ASK YOURSELF

•  How  does  our  organisa1on  deal  with  the  artefacts  academics  create?    

•  Do  IP  policies  enable  networked  prac1ce?  •  Do  we  have  policies  around  open  educa1onal  resources?  

•  …  

VISUAL COMMUNICATION

“The  rise  of  plavorms  like  Pinterest  and  Instagram,  and  Facebook's  mul1million-­‐dollar  acquisi1on  of  the  la.er,  shows  how  visual  content  is  becoming  an  increasingly  important  force  for  communica1on  online.”  

"Pictures  have  also  become  a  short  form  way  of  communica1ng  lots  of  informa1on  quickly  and  succinctly,"  says  Samuals.  

h.p://www.fastcompany.com/3000794/rise-­‐visual-­‐social-­‐media  

NMC HORIZON REPORT AUSTRALIA

h.p://www.nmc.org/publica1ons/2013-­‐technology-­‐outlook-­‐australian-­‐ter1ary-­‐educa1on  

MINDMAPPING / DRAWING

Lynda  Barry’s  course  outline  h.p://www.openculture.com/2013/01/join_cartoonist_lynda_barry_for_a_university-­‐level_course_on_doodling_and_neuroscience.html    

CURATION

cc  licensed  flickr  photo  by  Will  Lion:  h.p://flickr.com/photos/will-­‐lion/2595497078/  

h.p://www.bethkanter.org/content-­‐cura1on-­‐101/  

STEP  1:  SET  UP  YOUR  STREAMS  

Set  up  streams  

STEP  2:  REGULARLY  ACCESS  YR  STREAMS  

Access  Set  up  streams  

IPAD IS MAGIC FOR THIS

STEP 3: SELECT WHAT TO CURATE

This  is  all  value  you  add….  

•  Why?  •  Who  for?  •  What  value  to  me?  •  What  value  to  students?  •  What  value  to  others?  

Access   Select  Set  up  streams  

Collect  

STEP  4:  “TAG  IT  AND  BAG  IT”  

Access   Select  Set  up  streams  

Access   Select  

Collect  

Share  

OTHER  PART  OF  STEP  4:  SHARE  

Set  up  streams  

HOW MUCH OF OUR WORK IS PAID/IN WHOSE SERVICE?

ASK YOURSELF

•  Does  our  organisa1on  reward  cura1on  prac1ces?    

•  Do  we  know  who  our  curators  are?  •  Do  our  communica1on  systems  allow  for  sharing,  cura1on  and  recommenda1on  of  informa1on?  

•  …  

FROM GUTENBERG TO ZUCKERBERG

John  Naughton:  “One  thing  we’ve  learned  from  the  history  of  communica1ons  technology  is  that  people  tend  to  over-­‐es1mate  the  short  term  impact  of  new  technologies  –  and  to  underes1mate  their  long  term  implica1ons”  

h.p://www.gapingvoid.com/Moveable_Type/archives/cat_microsoz_blue_monster_series.html  Copyright:  Hugh  McLeod  

   Website:  www.deakin.edu.au    Email:  joyces@deakin.edu.au    Blog:  www.cats-­‐pyjamas.net    Twi.er:  @catspyjamasnz  

Stay  in  touch!