Social Media and the Law: #SMI12, Part II
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Social Media Influence June 2012 “Navigating Social Media LAW” Luis-Xavier Hernandez, Global General Counsel Marketing, R&D, and Professional Services
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17-Oct-2014 -
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Luis-Xavier
Transcript of Social Media and the Law: #SMI12, Part II
Social Media Influence
June 2012
“Navigating Social Media LAW”
Luis-Xavier Hernandez, Global General Counsel Marketing, R&D, and Professional Services
4 STEPS TO SUCCESS
SETTING THE RIGHT MINDSET
UNDERSTANDING YOUR REALITY
OVERCOMING CHALLENGES
1. Real Time interaction (completely different way to approach content)
2. Unchartered territory (lack of legal framework)
3. Moving target (continuous innovation)
4. Alignment of several functions (HR, Marketing, Comms, PR, Media, Legal)
5. Global scope and applicability
6. Higher exposure = higher liability
DRIVING CULTURAL CHANGE
Q&As
THANK YOU
