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Social Media and the Historic Environment
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Social Media in the Historic Environment
Hugh Corley
Jane GoldingOxford, 20 February 2014
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#HESocMed
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Social media ........?
OR
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Identify your goals
• What do you want to achieve?
• Who is it for?
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Attributes
• Community driven– Read, watch, listen → participate!
• Essential content– Conversation, images, and video
• Viral and contagious– Spread, share, and transmit content
• Authenticity– Makes social media real and human
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The 4 Es of social media• Education• enriching your target community’s knowledge with information and
resources that will help them to to better understand you.
• Entertainment • creating fun, sticky and memorable content that allows them to
associate the image or message to your brand or organisation
• Engagement• engaging the community by recognising their presence,
contributions and inputs
• Empowerment • give your target community the power to play an active role in what
you are doing
http://knowhownonprofit.org/how-to/how-to-develop-a-social-media-strategy-for-your-organisation
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Start up: some essentials
• Senior management buy-in
• Skill set
• Risks
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What will I need to invest?
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You don’t have to do it all at once!
• Build slowly, select according to need– Networking tools: blogs, micro-blogs, social networks– Collaboration tools: wikis, social news, social
bookmarking – Multimedia tools: video, images, interactive content
• Select the right combination of tools and build expertise over time
• Work collaboratively: share resources, repackage content, support each other
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How do I know if it’s all worthwhile?
• Strategy: regularly review
• Evidence: collect and interpret metrics– Measure what you value, don’t value what
you measure!
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Social Media in the Historic Environment
Digital engagement:
This challenge is absolutely not about technology ..... it is first and foremost about audience and the ways in which digital technologies are changing their behaviours
Culture 24: Let’s Get Real 2http://weareculture24.org.uk/projects/action-research/
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Over to you .....