Social Media and Public Schools

www.bigfishmarket.com@DavidGerzof

Social Media & Public School

David Gerzof Richard

August 27, 2013


About.me/DavidGerzof


We Are Not Social Media Gurus

Nobody is. Except for Maybe Nonja…


Three Takeaways

1. Social Media is NOT NEW, the technology is. Understand new technologies, Don’t fear them.

2. Lessons we teach our children often don’t transfer to social media. Please Change That

3. Social Media is becoming more and more relevant for finding and getting into College


Social Media is Old

The Technology is New


What Makes Social Media So Different?

Traditional media: one-wayMarketing by Interruption & Intermission

Social media: two-wayMarketing by Permission


Two Way Communications Requires You to Listen

– Search.Twitter.com

– Facebook Search

– YouTube – Second Largest Search Engine

– Google Search Integrates Flickr, Twitter & Quora

– Yelp! Search

– Radian6, Social Radar,Scout Labs, Beevolve


3 E’s of Social Media

Experiment

Engage

Entertain


3 E’s: EntertainContent Should be “Sharable”

“Share Tactics”

• Compelling

• Humor

• Wit

• Politeness

• Uniqueness

• News

• Controversy

• Stories


Teach Your Children Well…

• Be nice

• Share

• Listen

• Don’t be self-centered

• Don’t lie

• Don’t bully

• When you are bullied,

know how to handle it


Getting into College


Getting the Facts


See Where it Will Take You


Social Media & Public School

9.27.13

David Gerzof Richard

[email protected]

Thank You

mailto:[email protected]

Social Media and Public Schools

Education

Transcript of Social Media and Public Schools