Social media and protest behavior

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Presentación para la “Conferencia internacional sobre redes sociales: Implicancias para los negocios, política y sociedad”, organizada por el programa Do Future, Pontificia Universidad Católica de Chile. Charla: “La protesta en la era de las redes sociales” (24 de agosto de 2012).

Transcript of Social media and protest behavior

  • 1.Social media andprotest behavior Sebastin Valenzuela, PhD Facultad de Comunicaciones UC

2. Two correlated revolutionsPOLITICAL-TECHNOLOGICAL 3. Tnez, diciembre 2010Egipto, enero 2011Madrid, mayo 2011 Londres (Tottenham), agosto 2011 4. Chile, julio 2011 5. Usuarios de Facebook en el mundohttp://newsofthemedia.com/2012/01/facebook-hit-1-billion-users/ 6. Proporcin de la poblacin con Facebookhttp://www.socialbakers.com/facebook-statistics/?orderBy=penetration IcelandUnited Arab EmiratesSingapore Chile54,8% Hong Kong Taiwan AustraliaSweden UK Malaysia 0 204060 80 100 7. DATUMIN CHILE, TWO-THIRDS OF URBAN RESIDENTS AGED18 TO 29 CONNECTS TO FACEBOOK ON A DAILY BASISPeriodismo UDP - Feedback, Encuesta Jvenes y Participacin, 2011 8. Correlation is not necessarilycausation. Yet,CAUSES AND EFFECTS 9. ViralMS 10. Surveys on Youth and Particioation 2009, 2010, 2011 and 2012Universe: adults aged 18-29 living in main urban areas (GreaterSantiago, Concepcin-Talcahuano and Valparaso-Via del Mar)Sample: multistage area probability sample stratified by geographicalregion.Mode: face-to-face interviewsSample size: 1,000 casos each yearVariables: sociodemographics, media use, attitudes (trust, efficacy,values, grievances, etc.), political and civic participation, protestbehaviorFieldwork: Feedback S.A. 11. Who uses social media in ChileUSERS 12. USERS v NONUSERS More political interest Less likely to self-censor political opinions More political discussion (FB only) Less time spent using mainstream news (TW only) Higher levels of political self-efficacy*Comparison of Facebook, YouTube and Twitter users who use these sites onca a week at leastwith users who use these sites less frequently. Differences are statistically significant (p < .05)SOURCE: Encuesta Jvenes y Participacin 13. USERS v NONUSERS Similar levels of political trust (very low) Similar likelihood of having registered to vote (prior toautomatic registration) Less likely to vote in past presidential elections (exceptfor Twitter users)*Comparison of Facebook, YouTube and Twitter users who use these sites onca a week at leastwith users who use these sites less frequently. Differences are statistically significant (p < .05)SOURCE: Encuesta Jvenes y Participacin 14. www.facebook.com/davidvonblohn 15. www.facebook.com/davidvonblohn 16. What do users do onsocial media in ChileFUNCTIONAL ANALYSIS 17. Obtain political informationPOLITICAL KNOWLEDGE 18. Discuss politics with friends,family, coworkers and peersPOLITICAL EXPRESSION 19. information + discussion + Z =movilization 20. What is Z? Other causes of protest behavior that need tobe taken into account if we are to estimate thecontribution of social media for protest At the individual level (Dalton, Sickle & Weldon, 2009): Political and economic grievances Human values Material and psychological resources News and information 21. What is the effect of social mediain protest behavior in Chile?IMPACT 22. In 2011, frequent use ofFacebook was the thirdmost important predictor ofparticipation in streetprotests, similar to theinfluence of postmaterialistvalues and twice morerelevant than politicalinterest and institutionaltrust. 23. Mediating variablesUsing social media for: Information: index of news use on social media Politica expression: index of opinion expression on socialmedia about HidroAysn, student movement and otherpolitical issues Joining causes online: index of participation in political, publicor citizen-led causes on social network sites in the last 12months (HidroAysn, student movement, etc.) 24. Effects of social media areindirect and contingent uponspecific uses and gratificationsINTERVENING VARIABLES 25. Directions for future research The influence of social media in elections and traditional political participation Triangulate survey data with: Content analysis of social media Social network analysis Longitudinal, panel surveys Cross-national comparative work DEVELOP THEORY! 26. THANK YOU!This presentation can be downloaded at http:// www.slideshare.com/savalenzResearch work and papers are available at http://uc-cl.academia.edu/Valenzuela