Social media and online toolkit connecting and engaging with stakeholders online
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Transcript of Social media and online toolkit connecting and engaging with stakeholders online
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
A Social Media and Online Toolkit – Connecting and Engaging with
Stakeholders Online
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
About Our Company
We are a marketing solutions company specializes in
Internet Marketing and Strategic Business Planning
Our Vision Make Your Business Fly
Our Mission To increase more brand awareness and profit for businesses through
internet marketing consultancy, marketing
solutions and business innovation
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
ESM Founder, Elton Kuah Elton Kuah is the founder of Enrich Social Media; an
advertising company specializing in internet marketing services, hotel booking solution to increase sales and brand awareness for profit
He is a certified member of Social Media Summit and Facebook Success Summit USA by Social Media Examiner, one of the world’s Top 100 by Technorati and AdAge business blogs. He has an award for Global Business Mentorship from Deputy Minister of Finance of Malaysia for business innovation.
His insights were featured in online radio portal Durianfm.com, mainstream media from E27 Singapore, Socialmediapolis.com, News Straits Times Malaysia, Malaysia SME and Graduan Malaysia.
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Recent Crisis Training
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Achievement
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Clients of ESM
And many more
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
1. Principle of Effective Online Communication
2. How Social Media is Impacting Public Communication
3. How to Effectively Utilize Social Media to Engage and Build a Strong Connection With Stakeholders
4. Effective Social Media Monitoring
In This Workshop
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
1. Please approach the course with open mind
2. Please do no have instant expectation of immediate result after training
3. Please ask any question if you have at the end of the section
Disclaimer
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Word Of Mouth Or Viral Marketing Is Important
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Instead of a single consumer referring a business to only one
other person in traditional marketing, online users can
spread brand awareness about their service, product, or
business to reach at more prospect and potential customers!
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Most Engaged Communication Sites
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
How Social Media Is Affecting Public Communication
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
1. Increased search engine rankings.
2. Increased top‐of‐mind awareness.
3. Brand positioning as approachable, transparent, and interested in providing customer service.
4. A direct way to dialog with prospective customers, partners, and vendors who might not have otherwise found you.
Tangible Benefits
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
1. Increased brand visibility, exposure, and relevance
2. Improved customer relations
3. Improved company morale
Intangible Benefits
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
A Cake Analogy Of Communication
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
What Happens When Any Part of the Cake Is Broken?
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Case Study: H & I Niaga
Responses not being done on time
Other blog sites mentioned the same news and its stay on top of Google
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Case Study: Gold Investment
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Cause and Effect
1. Market lost confidence
2. Investor do not want to invest in the company
3. Business profits and revenue are affected
4. Internal uncertainty in company will arise and morale drop among employees and partners
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
If YOUR ORGANIZATION
does not have a proper
SOCIAL MEDIA POLICY TO
ADDRESS THE ABOVE…
It might not be in business for long.
It is a matter of time.
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
How Do You Communicate This To Your Stakeholders?
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
How to Effectively Utilize Social Media to Engage
and Build a Strong Connection With
Stakeholders
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
• ReSearch.ly finds communities of people connected by
shared interests/topics, and helps marketers to listen to
what’s being said about brands and competitors.
• ReTweet analytics identify influencers and emerging
trends to create new communities on the fly.
• With Degrees of Separation, social media managers
have the ability to find connection paths to anyone linked
on Twitter by the social or interest graph.
What Research.ly Do?
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
1. They're enthusiasts, they're addicts, they're
junkies,
2. they're creative
3. They love music, food, and cheap items
4. A quite amount of number of them are students
All of these things can be done by just looking at the
tweets and looking at the existing followers of
competitors.
People Trends
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Plan and Strategy
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Plan and Strategy
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Social media Policy Formulated
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
You Need More than ONE CHANNEL OF COMMUNICATION
Offline
Online
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Website
Physical Store
Contact
Form
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Sharing of Citi Story and Framework
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
1. Design a framework for your organization in regards to social media policy.
2. Please indicate the stakeholders involved, level of involvement of the party inside (moderator, implementaion and support, management,)
3. Identify the rules and regulations from external policy such as management, media, mass public that may hinder your progress
Exercise
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Effective Social Media Monitoring
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Tools To Analyze
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Hootsuite.com
Backtype.com
Addictomatic.com
Social Mention.com
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Addictomatic.com
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Addictomatic.com Addictomatic is a search engine that will give you
a visual representation of your presence across
social media sites,including youtube, digg,
google blog search and Flickr.
Just pop in your brand term (or your competitors)
to get an overview of where you’re doing well
and which areas need attention. It might be the
case, for example, that it’s not picking up photo
or video results so you can see this is an area to
focus on.
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Google Alert
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Backtype.com
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Social Mention
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Social Mention
1. Social Mention is an excellent real-time
search engine, that pulls in data from a range
of social media.
2. As well as displaying the latest results, it also
gives you a sentiment score of positive:
negative, related keywords, reach and many
other useful metrics.
3. If you’re quick off the mark with your social
media monitoring, this could be a valuable
way to avert a crisis before it spreads.
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Handling Reputation Issue
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
A Cake Analogy Of Communication
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Expected Results
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Campaign Reporting
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
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Make Your Business Fly
2012 Enrich Social Media. All rights reserved.
Thank You!
Resources: Email: [email protected]
www.enrichsocialmedia.com www.FaceBook.com/enrichsocialmedia
twitter.enrichsm