GAO-12-881, Community Banks and Credit Unions: Impact of the
Social media and mutuals banks credit unions
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Social Media Social Networks laurelpapworth.com Social Media and Banking/Credit Unions Laurel Papworth, Abacus Cairns, Oct 2011 1 Monday, 7 November 2011
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Transcript of Social media and mutuals banks credit unions
Social Media Social Networks
laurelpapworth.com
Social Media and Banking/Credit Unions
Laurel Papworth, Abacus Cairns, Oct 2011
1Monday, 7 November 2011
Social Media Social Networks
laurelpapworth.com
ConnectNow CNow
wordle.net
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http://laurelpapworth.com/monetizing-online-communities/
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ConnectNow CNow
wordle.net
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Social Media #Fail
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Loyalty ROI: visit a site 9x more stay 5x as long (Source: McKinsey)
Brand ROI: 4x un-aided brand recall (Source: NFO)Acquisition ROI: $0-10 vs. $10-$400 per customer
acquisition Support ROI: 5x-10x more cost effective than
phone supportMeet Offline (Center for Digital Futures) One fifth
(20.3%) meet at least once a year
Return On Investment
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Social Media Social Networks
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$$$ value of a TwitterTweet or Facebook Share
Chompon: Facebook Share $14 Facebook Like $8 Twitter Tweet $5 Twitter Follower $2
Eventbrite: Facebook Share: $2.52, Tweet 43c, LinkedIn: 90c email: $2.34 ($1.78 average)
Just Giving: Facebook Share (6 needed per donation) $8 per like.
More here http://laurelpapworth.com/what-is-the-value-of-a-tweet-or-facebook-fan/
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Within Enterprise
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4.6 Billion Market Cap
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4.6 Billion Market Cap
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Soc Med Monitoring
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Videos on YouTube
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Daily Deals
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Campaigns
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Campaigns
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Collaboration
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Companies like Google and PayPal are competing with banks through new and cheaper technology. Similarly,
BankSimple in the US and the mooted arrival of Movenbank, a paperless, cardless, fee-free bank, are utilising
social media such as Facebook to challenge traditional banks.
MIKE HIRST: Bendigo Bank 24 Oct 2011
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Facebook Economy
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Facebook Economy
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Facebook & P2P banks
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Facebook & P2P banks
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Social Insurance - Health
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Negative Criticism in Social Networks
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Thank goodness for negative criticism in social media.
If you know the problem, you can educate with an answer.
If you didn't, well, now you do!Laurel Papworth 2011
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SouthWest Airlines
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Cost of Inaction
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Your Community is Calling You
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.... are you listening?
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.... are you listening?
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Laurel Papworth
•slides at http://slideshare.net/silkcharm•blog at http://laurelpapworth.com •email [email protected]•phone +61 (0)432 684992•Twitter @SilkCharm•iTunes Social Media Business podcast
reference
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