Social Media and Mobile Marketing for International Business Presented By: Rosie Siemer Principal.

Social Media and Mobile Marketing for International

Business

Presented By: Rosie Siemer

Principal

INTERNET STATS

‣ By 2015: 1.2 billion internet users

‣ Will experience compound annual growth rates of between 9% to 20%

‣ 60% of BRIC internet users are under the age of 35

* Source: Internet World Stats, June 2011

PENETRATION BY MARKET

* Source: http://ansonalex.com, 2012


* Source: Language Connect, 2011

HAVE YOU VISITED A BRAND WEBSITE IN THE PAST 6 MONTHS?

*Source: Universal McCann, 2012

* Source: Vincenzo Cosenza, www.vincos.it

http://www.vincos.it/

GROWTH IN SOCIAL NETWORKING (2008 - 2011)

* Source: Universal McCann, 2012

* Source: Universal McCann, 2012


THE MOBILE REVOLUTION‣ There are more devices

connected to the internet than people on earth

‣ 6.9 billion mobile subscribers by the end of 2013; 8 billion by the end of 2016

‣ Top 5 markets for mobile?

1.China

2.India

3.US

4.Indonesia

5.Brazil * Source: Portio Research, 2011

THE MOBILE REVOLUTION

‣ Every minute 47,000 apps are downloaded from the App Store

‣ 5.2 billion of the 7 billion people on earth have access to a mobile phone, compared to the 3.5 billion that use a toothbrush.

‣ 90% of text messages are read within 3 minutes of being delivered

* Source: Social Skinny; 2012

* Source: AllTwitter; 2012

* Source: Hubspot; 2012

Social Media and Mobile Marketing for International Business Presented By: Rosie Siemer Principal.

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