Social Media and Mobile Marketing for Beginners
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5 Keys for Your Mobile Social Media Strategy With Karen Kefauver www.karenkefauver.com http://www.meetup.com/ marketingroundtable
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Transcript of Social Media and Mobile Marketing for Beginners
5 Keys for Your Mobile Social Media Strategy
With Karen Kefauver www.karenkefauver.com
http://www.meetup.com/marketingroundtable
Agenda
• Welcome!
• Social Media Overview
• 5 Mobile Tips
• Questions and Answers
• Introduct
• 4:15-4:30 Questions and Answers, Evaluations
� A word about my background... �
Karen Kefauver �•Social Media Consultant �• Sports/Travel Writer�
•www.karenkefauver.com�
� A word about my background... �
Karen Kefauver �•Social Media Consultant �• Sports/Travel Writer�
•www.karenkefauver.com�
Contact Karen
• I offer social media coaching one-on-one in person or via Skype
• I present keynote talks, train corporate staff, set up/makeover your networks
• Facebook: www.facebook.com/karen.kefauver.business
• http://www.slideshare.net/KarenKefauver
Your Biz Marketing
• Website
• Mobile Website
• Newsletter (weekly, monthly, quarterly)
• Blog (daily, weekly)
• Email marketing
• Social Media Marketing - Facebook, Twitter, LinkedIn, Google Plus, Instagram, Pinterest, You Tube
• Traditional Media - Newspaper, Radio, TV
Your Biz Marketing
Why bother?
• Include photos in almost every Facebook post!
• Twitter is a link economy - nearly all Tweets have links!
• CROP Pictures!
• Shoot Videos 1-2 minutes
Who’s on Social Media?
How Often
Why to use Social Media
• Branding – Create a recognizable identity for your product or service. This is extremely important for a small business.
• Create a buzz – Get the word out about your products and services in a way that promotes online conversation.
• Online reputation management – Keep an eye on what other people and sites are saying about your name, company, or brand online – and fix any problems, if need be.
Why to use Social Media• Establish yourself as an expert – Use forums and message boards to
answer questions professionally, honestly, and correctly, which will earn you respect as an expert in your niche. People will look to you for answers.
• Word of mouth – Customers need to trust before purchasing – people trust their friends and loved ones more than anyone else. So, if they hear from someone trustworthy about your product, chances are higher that they’ll buy. Market your products using word of mouth virtually.
• Build relationships and become more personal – Use a variety of social media, and you’ll build relationships with customers and potential customers. Trust comes through honesty and sincerity.
Why to use Social Media
• Helps with search engines – Social media helps you move up in the search engines because of links. Letting Google know your blog is worthy of a mention.
• Invest! Less expensive than traditional marketing and advertising
• Your company is more accessible – An accessible company means a more trustworthy company.
Social Media Overview • Biggest Players:
• Facebook (owns Instragram)
• YouTube (owned by Google)
• Google+ (owned by Google)
• All point to your website, integrated with Blog, Newsletter, Email, plus Advertising, Print, TV, Radio.
Social Media for Teens
• Instagram - A platform that lets users snap, edit, and share photos and 15-second videos
• Snapchat - Messaging app that lets users put a time limit on the pictures and videos they send before they disappear.
• Tumblr - A cross between a blog and Twitter: It's a streaming scrapbook of text, photos, and/or videos and audio clips. Users create and follow short blogs, or “tumblelogs.”
Boardwalk Website
Boardwalk Website
Boardwalk Facebook
Boardwalk Twitter
Boardwalk LinkedIn
Boardwalk Pinerest
Boardwalk Google+
Boardwalk YouTube
Mobile
Mobile
Source: Greg Hickman
Mobile
Source: Greg Hickman
Mobile
Source: Greg Hickman
#1 Tip Social Mobile
Mobile 101 A mobile operating system, also referred to as mobile
OS, is an operating system that operates a smartphone, tablet or other mobile device.
Current software platforms Android
Apple OS Windows Phone
Blackberry
What is a Mobile Site?
A mobile website is designed specifically for the smaller screens and touch-screen capabilities of smartphones
and tablets. It can be accessed using any mobile device's Web browser.
What is a Mobile App?
A mobile app is a smartphone or tablet application. Unlike a mobile website, a mobile app must be
downloaded and installed, typically from an app marketplace, such as the Apple App Store or Android's
Google Play store.
Mobile SMS Short Message Service (SMS) is a text messaging
service component of phone, Web, or mobile communication systems.
SMS is used in direct marketing, known as SMS marketing
Mobile MMS
Multimedia Messaging Service (MMS) is a standard way to send messages that include multimedia content
to and from mobile phones.
Unlike text only SMS, commercial MMS can deliver a variety of media including up to forty seconds of video, one image, multiple images via slideshow or audio plus
unlimited characters.
Mobile
Mobile
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Tip #2 Social Media Mobile
Design Mobile-Friendly Website, Blog, and email
A responsive web design ensures your blog or website appears properly formatted on various
mobile devices.
Mobile Phone Sites
Karen’s Mobile Phone Site
• Designed by Eric Bloom of Mobile MarCom
Mobile Email
Mobile Email
Tip #3 Social Media Mobile Set up YOU TUBE channel
How To, Humor, Tour, Customers, Employees
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You Tube - World’s 2nd largest search engine
YouTube processes more than 3 billion searches a month. 100 hours of video are
uploaded every minute. It's bigger than Bing, Yahoo!, Ask and AOL combined!
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VINE VIDEO
Shoot Video Average Vine user between 13 and 25 years old —
otherwise known as Millennials.
VIDEO!
#4 Tip Social Media Mobile: Content Still King!
Vary Your Style of Posts
What to Post
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Google and Facebook are Numbers One and Two in the $140 billion digital ad market
Atlas is Facebook’s way of taking on Google Adsense
Explore Facebook Atlas
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Explore Facebook Atlas
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#5 Tip Social Media Mobile Keep it SHORT!
Ask for HELP! Spread the word…
Tips for Best Posts
Tips for Best Posts
Tips for Best Posts
#1 Tip Social Mobile
#2 Tip Social Mobile
Design Mobile-Friendly Website, Blog, and email
#3 Tip Social Mobile
Set up YOU TUBE channel
#4 Tip Social Mobile
Content is Still King!
#5 Tip Social Mobile Keep it SHORT!
Measure!
•Measure your social marketing efforts
•Use Facebook Insights
•Use Google analytics
Promote Social Sites• Your website
• Your business cards
• Your storefront window
• Your front desk
• Print advertisements
• Email signature
• Newsletter, blog, other social media networks
• Tools to TRY: hootsuite.com for social management Canva.com
• Smartbrief: https://www.smartbrief.com
• Social Media Examiner: Guide to the social media jungle, http://www.socialmediaexaminer.com
• Techcrunch: http://techcrunch.com
• MEDIA: New York Times Tech Blog:
• http://bits.blogs.nytimes.com
Favorite Social Sites
MOBILE resources
• http://mobilemixed.com GREG HICKMAN
• https://blog.bufferapp.com/mobile-social-media-marketing-strategy - KEVAN LEE
• Facebook ATLAS
Contact Karen
• Facebook: www.facebook.com/karen.kefauver.business
• http://www.slideshare.net/KarenKefauver
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Build your BASE
How does a customer opt-in to a mobile campaign?
1. Text to short code: send a text with the provided keyword to a 5 or 6-digit short code and then their mobile number is entered into your program.
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Build your BASE
Web opt-in: Another way to provide your audience a method to opt-in, is to use a web opt-in form
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Build your BASE
Be relevant! Drive opt-ins by offering compelling content designed to drive immediate use. Consider
short-term offerings to entice your fans to join. Exclusive branded video content
Coupons Sneak peeks to new offerings
Relevant news alerts Early access to programs
