Social Media and Iowa's Utilities
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Transcript of Social Media and Iowa's Utilities
Social Media and Iowa’s Utilities
Presented June 3, 2010 to Common Ground Iowa
Our experience
Drove record sales by engaging passengers for a transportation company
Increased attendance at internationally recognized training events
Exceeded sales goals at launch of a national restaurant franchise
Internet Users
Interact with companies via social media
Believe companies should have a presence in social media
Feel a stronger connection to companies they interact with online
The Big Picture In short, this is important
Our survey findings
We surveyed 907 Business Record readers
Identified social media goals, resources and outcomes
Report is available at hanser.com
Survey says: high participation
71.5%
28.5%
Does your organization use social media?
Yes
No
Survey says: we want attention
Buildin
g a
ware
n..
.
Collabora
ting int.
..
Support
ing c
ust
...
Cre
ati
ng n
ew
bu..
.
Genera
ting leads
Reduci
ng e
xpe..
.
Clo
sing s
ale
s
Develo
pin
g b
ett
e..
.
Oth
er
(ple
ase
spe..
.0%
20%
40%
60%
80%
100%
What are your goals for social media?
Survey says: no direction?
Strategy and measurement are lacking
54% have no defined strategy
67% have no established way to measure social media success
Survey says: networks rule
Blo
ggin
g
Mic
roblo
ggin
g
Inte
rnet
foru
ms/
...
Inst
ant
mess
agei...
Soci
al netw
ork
ing
Wik
is
Photo
shari
ng
Vid
eo s
hari
ng
Podca
stin
g
Pre
senta
tion s
har.
..
Soci
al B
ookm
ar.
..
Monit
ori
ng 0%
10%20%30%40%50%60%70%80%90%
Select all of the following tools your organization uses...
Inte
rnet
foru
ms/
mess
ag
e b
oard
s
Survey says: low commitment
Organizations are not committing many resources to social media; most…
Dedicated fewer than five part-time employees to social media responsibilities
Spent less than $10,000 in 2009
Do not plan to increase budget in 2010
Survey says: there is value?
Just 37% say their social media activity meets their expectations
More than 40% say they don’t know if their activity meets expectations
Yet, 82% say social media is worth the investment
Survey says: strategy is good
Yes
No
0
50
100
150
200
250
Does your organization have a defined strategy for using social media?
Yes
No
Don't know
Meets expectations
Survey: utilities/construction
62 Utility & Construction participants
Similar responses for nearly all questions
Lower participation in construction
Social media’s relevance for construction and utilities?
Survey: utilities/construction
Under
$5M
$6M
-$10M
$11M
-$25M
$26M
-$50M
$50M
-$100M
Over
$100M
0
5
10
15
20Company size:
ConstructionTransportation, Communications, Electric, Gas, and Sanitary Services
Survey: utilities/construction
Yes
No
0
5
10
15
20
25
30
35
Does your organization use social media?
ConstructionTransportation, Communications, Electric, Gas, and Sanitary Services
Survey: utilities/construction
Lack
of
know
led..
.
Inabilit
y t
o m
ea..
.
Lack
of
budget
...
Managem
ent
re..
.
Lack
of
tech
nic
a..
.
Not
rele
vant
to..
.0
5
10
15
20
Why is your organization not using social media?
Construction
Transportation, Communications, Electric, Gas, and Sanitary Services
Your social media program
1. Listen
2. Formulate strategy
3. Identify resources
4. Implement
5. Measure
Questions