Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your...
Transcript of Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your...
![Page 1: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD](https://reader030.fdocuments.net/reader030/viewer/2022040608/5ec3a2e993354f58c3693253/html5/thumbnails/1.jpg)
Social Media and HealthcareAmplification and Empowerment
Find your social media footing, and use it to your advantage.
Shikha Jain, MD, FACP
@ShikhaJainMD
Assistant Professor of Medicine | Division of Hematology, Oncology and Cell Therapy
Physician Director of Media Relations | Rush University Cancer Center
Co-Founder | Co-Director Rush Center for the Advancement of Women in Healthcare.
October 25, 2019
@ShikhaJainMD
![Page 2: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD](https://reader030.fdocuments.net/reader030/viewer/2022040608/5ec3a2e993354f58c3693253/html5/thumbnails/2.jpg)
Disclosure
I do not receive any compensation from any social media company.
I have no relevant disclosures.
Any discussion of a particular platform should not be seen as an endorsement
@ShikhaJainMD
![Page 3: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD](https://reader030.fdocuments.net/reader030/viewer/2022040608/5ec3a2e993354f58c3693253/html5/thumbnails/3.jpg)
Objectives
• Social Media Impact on Healthcare and Science
• Explore Different Social Media Platforms
• Dos and Donts of Social Media
@ShikhaJainMD
![Page 4: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD](https://reader030.fdocuments.net/reader030/viewer/2022040608/5ec3a2e993354f58c3693253/html5/thumbnails/4.jpg)
@ShikhaJainMD
![Page 5: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD](https://reader030.fdocuments.net/reader030/viewer/2022040608/5ec3a2e993354f58c3693253/html5/thumbnails/5.jpg)
Percentage of Population Using Social Media 2008-2019
@ShikhaJainMD
![Page 6: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD](https://reader030.fdocuments.net/reader030/viewer/2022040608/5ec3a2e993354f58c3693253/html5/thumbnails/6.jpg)
2017
![Page 7: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD](https://reader030.fdocuments.net/reader030/viewer/2022040608/5ec3a2e993354f58c3693253/html5/thumbnails/7.jpg)
2017
![Page 8: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD](https://reader030.fdocuments.net/reader030/viewer/2022040608/5ec3a2e993354f58c3693253/html5/thumbnails/8.jpg)
2017
@ShikhaJainMD
![Page 9: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD](https://reader030.fdocuments.net/reader030/viewer/2022040608/5ec3a2e993354f58c3693253/html5/thumbnails/9.jpg)
@ShikhaJainMD
![Page 10: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD](https://reader030.fdocuments.net/reader030/viewer/2022040608/5ec3a2e993354f58c3693253/html5/thumbnails/10.jpg)
@ShikhaJainMD
![Page 11: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD](https://reader030.fdocuments.net/reader030/viewer/2022040608/5ec3a2e993354f58c3693253/html5/thumbnails/11.jpg)
![Page 12: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD](https://reader030.fdocuments.net/reader030/viewer/2022040608/5ec3a2e993354f58c3693253/html5/thumbnails/12.jpg)
@ShikhaJainMD
![Page 13: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD](https://reader030.fdocuments.net/reader030/viewer/2022040608/5ec3a2e993354f58c3693253/html5/thumbnails/13.jpg)
@ShikhaJainMD
![Page 14: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD](https://reader030.fdocuments.net/reader030/viewer/2022040608/5ec3a2e993354f58c3693253/html5/thumbnails/14.jpg)
@ShikhaJainMD
![Page 15: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD](https://reader030.fdocuments.net/reader030/viewer/2022040608/5ec3a2e993354f58c3693253/html5/thumbnails/15.jpg)
@ShikhaJainMD
![Page 16: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD](https://reader030.fdocuments.net/reader030/viewer/2022040608/5ec3a2e993354f58c3693253/html5/thumbnails/16.jpg)
@ShikhaJainMD
![Page 17: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD](https://reader030.fdocuments.net/reader030/viewer/2022040608/5ec3a2e993354f58c3693253/html5/thumbnails/17.jpg)
Which Platform is Right for You?
![Page 18: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD](https://reader030.fdocuments.net/reader030/viewer/2022040608/5ec3a2e993354f58c3693253/html5/thumbnails/18.jpg)
2017
https://socialmediaweek.org/blog/2017/10/not-social-platforms-created-equal-infographic/
@ShikhaJainMD
![Page 19: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD](https://reader030.fdocuments.net/reader030/viewer/2022040608/5ec3a2e993354f58c3693253/html5/thumbnails/19.jpg)
@ShikhaJainMD
![Page 20: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD](https://reader030.fdocuments.net/reader030/viewer/2022040608/5ec3a2e993354f58c3693253/html5/thumbnails/20.jpg)
@ShikhaJainMD
![Page 21: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD](https://reader030.fdocuments.net/reader030/viewer/2022040608/5ec3a2e993354f58c3693253/html5/thumbnails/21.jpg)
@ShikhaJainMD
![Page 22: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD](https://reader030.fdocuments.net/reader030/viewer/2022040608/5ec3a2e993354f58c3693253/html5/thumbnails/22.jpg)
@ShikhaJainMD
![Page 23: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD](https://reader030.fdocuments.net/reader030/viewer/2022040608/5ec3a2e993354f58c3693253/html5/thumbnails/23.jpg)
@ShikhaJainMD
![Page 24: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD](https://reader030.fdocuments.net/reader030/viewer/2022040608/5ec3a2e993354f58c3693253/html5/thumbnails/24.jpg)
![Page 25: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD](https://reader030.fdocuments.net/reader030/viewer/2022040608/5ec3a2e993354f58c3693253/html5/thumbnails/25.jpg)
@
![Page 26: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD](https://reader030.fdocuments.net/reader030/viewer/2022040608/5ec3a2e993354f58c3693253/html5/thumbnails/26.jpg)
@ShikhaJainMD
![Page 27: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD](https://reader030.fdocuments.net/reader030/viewer/2022040608/5ec3a2e993354f58c3693253/html5/thumbnails/27.jpg)
@ShikhaJainMD
![Page 28: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD](https://reader030.fdocuments.net/reader030/viewer/2022040608/5ec3a2e993354f58c3693253/html5/thumbnails/28.jpg)
![Page 29: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD](https://reader030.fdocuments.net/reader030/viewer/2022040608/5ec3a2e993354f58c3693253/html5/thumbnails/29.jpg)
![Page 30: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD](https://reader030.fdocuments.net/reader030/viewer/2022040608/5ec3a2e993354f58c3693253/html5/thumbnails/30.jpg)
![Page 31: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD](https://reader030.fdocuments.net/reader030/viewer/2022040608/5ec3a2e993354f58c3693253/html5/thumbnails/31.jpg)
@ShikhaJainMD
![Page 32: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD](https://reader030.fdocuments.net/reader030/viewer/2022040608/5ec3a2e993354f58c3693253/html5/thumbnails/32.jpg)
![Page 33: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD](https://reader030.fdocuments.net/reader030/viewer/2022040608/5ec3a2e993354f58c3693253/html5/thumbnails/33.jpg)
![Page 34: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD](https://reader030.fdocuments.net/reader030/viewer/2022040608/5ec3a2e993354f58c3693253/html5/thumbnails/34.jpg)
![Page 35: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD](https://reader030.fdocuments.net/reader030/viewer/2022040608/5ec3a2e993354f58c3693253/html5/thumbnails/35.jpg)
@ShikhaJainMD
![Page 36: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD](https://reader030.fdocuments.net/reader030/viewer/2022040608/5ec3a2e993354f58c3693253/html5/thumbnails/36.jpg)
Social Media
● #ILookLikeASurgeon● #ILookLikeADoctor● #DropAndGiveMe20● #BlackMenInMedicine● #SoMeDocs● #HeForShe● #WomenInMedicine
![Page 37: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD](https://reader030.fdocuments.net/reader030/viewer/2022040608/5ec3a2e993354f58c3693253/html5/thumbnails/37.jpg)
![Page 38: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD](https://reader030.fdocuments.net/reader030/viewer/2022040608/5ec3a2e993354f58c3693253/html5/thumbnails/38.jpg)
![Page 39: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD](https://reader030.fdocuments.net/reader030/viewer/2022040608/5ec3a2e993354f58c3693253/html5/thumbnails/39.jpg)
![Page 40: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD](https://reader030.fdocuments.net/reader030/viewer/2022040608/5ec3a2e993354f58c3693253/html5/thumbnails/40.jpg)
![Page 41: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD](https://reader030.fdocuments.net/reader030/viewer/2022040608/5ec3a2e993354f58c3693253/html5/thumbnails/41.jpg)
SOCIAL MEDIA
IS
COMPLEX
@ShikhaJainMD
![Page 42: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD](https://reader030.fdocuments.net/reader030/viewer/2022040608/5ec3a2e993354f58c3693253/html5/thumbnails/42.jpg)
@ShikhaJainMD
![Page 43: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD](https://reader030.fdocuments.net/reader030/viewer/2022040608/5ec3a2e993354f58c3693253/html5/thumbnails/43.jpg)
THANK YOU
@ShikhaJainMD
![Page 44: Social Media and Healthcare · Social Media and Healthcare Amplification and Empowerment Find your social media footing, and use it to your advantage. Shikha Jain, MD, FACP @ShikhaJainMD](https://reader030.fdocuments.net/reader030/viewer/2022040608/5ec3a2e993354f58c3693253/html5/thumbnails/44.jpg)
• https://getreferralmd.com/2017/01/30-facts-statistics-on-social-media-and-healthcare/
• https://www.statista.com/statistics/273476/percentage-of-us-population-with-a-social-network-profile/
References
@ShikhaJainMD