1. Presented by Craig Thomler August 2010 Social media & Gov 2.0 inAustralian Government

2. Who am I? 3. The goals today

Internet use in Australia

Importance of social media to government

Guidance for Gov 2.0 / social media use in the Australian government

Examples of Gov 2.0 / social media approaches at Health

4. But first name this network.

Allowed near-instantaneous transmission of news and information around the world

Connected people globally, allowing them to maintain long-distance social and professional relationships as never before

People did business deals using it

People met, fell in love and got married using it

It was used to catch murderers and command armies

Conmen used it to solicit money and run scams

It forced gaming and finance industries to reinvent themselves

It destroyed many industries, and created new ones

5. Samuel Morses electric telegraph (1838) ( http:// en.wikipedia.org/wiki/File:Samuel_morse_telegraph.jpg ) 6. The electric Telegraph

First used to catch a murderer in the UK in 1837:

A MURDER HAS GUST BEEN COMMITTED AT SALT HILL AND THE SUSPECTED MURDERER WAS SEEN TO TAKE A FIRST CLASS TICKET TO LONDON BY THE TRAIN WHICH LEFT SLOUGH AT 742 PM HE IS IN THE GARB OF A KWAKER WITH A GREAT COAT ON WHICH REACHES NEARLY DOWN TO HIS FEET HE IS IN THE LAST COMPARTMENT OF THE SECOND CLASS COMPARTMENT

7. Internet use in Australia 8. Source: http://about.sensis.com.au/IgnitionSuite/uploads/docs/2009_Sensis_e-Business_Report.pdf Australias internet experience 9.

Nielsen Online says Australians spent 6 hours and 25 minutes using social media sites in February 2010, 2 minutes less than Italians and more than the British, Americans, Spanish, Germans or Japanese.

Melanie Ingrey, Research Director for Nielsens online business: Incredibly, nearly nine in 10 (86%) of Australians online are looking to their fellow Internet users for opinions and information about products, services and brands

Sources: http ://mashable.com/2010/03/19/global-social-media-usage/ http://blog.nielsen.com/nielsenwire/global/australia-getting-more-social-online-as-facebook-leads-and-twitter-grows/ Australias internet experience 10. Australias internet experience Source: http://blog.nielsen.com/nielsenwire/global/australia-getting-more-social-online-as-facebook-leads-and-twitter-grows/ 11. Is social media importantto Australian government? 12. Source:Hitwise March 2010 -www.hitwise.com The government experience Trends 13. Source:Hitwise June 2010 -www.hitwise.com The government experience Trends 14.

Over 230 online consultations (more than 180 through one company Bang the Table)

Over 200 Departmental Twitter accounts

Over 50 agency blogs (all levels of government)

Over 30 agencies using YouTube

Over 20 Facebook pages

Three mash-up competitions (Federal, NSW & Vic)

Over 50 Federal parliamentarians using Twitter including Prime Minister, Opposition Leader plus a variety of state and local members, including 5 state Premiers

Australian Gov 2.0 in action 15. Australian Gov 2.0 in action 16. Click on the images above to visit each website Australian Gov 2.0 in action 17. And Gov 2.0 outside government. Source: http://government20bestpractices.pbworks.com/Australian+election-related+sites For the election alone! ABC Campaign Pulse Google Student Voice ACF environment election scorecard MyPolitician Aussies voteNTEU higher education scorecard Australia2 Our Say Buzzelection Politics BriefEFA Election guide SMH Vote-a-matic Election10 The Social Election 2010 Election Blackout Twit wormElection leafletsVisual Democracy ElectionWIRE What Do You Think Google Federal Election 2010 map 18. Guidance for use of Gov 2.0and social media in theAustralian government 19.

Federally:

APSC Circular 2009/6 : Protocols for online media participation

Gov 2.0 Taskforce Final Reportaccepted by theAustralian Government in their response

MAC Innovation Report Empowering change: Fostering innovation in the Australian Public Service

Secretary PM&C Ahead of the Game:Blueprint for the Reform of Australian Government Administration

Freedom of Information Amendment (Reform) Act 2010 andAustralian Information Commissioner Act 2010

Open Government Declaration

Not to mention state and local government support

Australian Gov 2.0 planks 20. Government guidelines exist

APS Code of conduct

APSC Circular 2009/6: Protocols for online media participation

Web 2.0 provides public servants with unprecedented opportunities to open up government decision making and implementation to contributions from the community. In a professional and respectful manner, APS employees should engage in robust policy conversations . Equally, as citizens, APS employees should also embrace the opportunity to add to the mix of opinions contributing to sound, sustainable policies and service delivery approaches .Employees should also consider carefully whether they should identify themselves as either an APS employee or an employee of their agency.

21. Discussion & Questions? (Dont be shy!) 22. Presented by Craig Thomler August 2010 Social media & Gov 2.0 inAustralian Government