Social Media and Disaster Management

Deepwater Horizon Responsewww.deepwaterhorizonresponse.com

Capitol Hill, 16 Ave E, Block 700Disaster Preparedness

www.ch16eb700.org

• WCM (PIER)• Facebook• Twitter• YouTube• Flickr• Delicious• Digg• StumbleUpon• Email• RSS• SMS• Audio Sharing• Live Streaming

• WCM (Google Apps)• Facebook• Twitter• Blog

• Web Content Management System (WCM )

• Web Document Management and Editing

• Blog• Social Network• Microblog• Multimedia Sharing

Social Media Categories for Disaster Management

• Authority Building / Branding / Search Engine Optimization

• Monitoring / Search• Productivity• Measuring/Analysis• Communications• Location-Based Services

Should You Do Social Media?

CommandMessage

Traditional Media Public

CommandMessage (Social Media)

Traditional Media

Public

PastFuture

Other Social Media

Direct

Can You Do Social Media?

(often)

Outreach SM Infrastructure(outreach/emergency)

(often)

Emergencies(seldom)

Disaster

(often)

Neighborhoods

SM Infrastructure(outreach/emergency)

SM Infrastructure(new for each one)

SM Infrastructure(new for each disaster)

Fed

State

County

City

Neighborhood/Community(Big “Hood”)

Communication Hubs

Immediate Neighbors (Little “Hood”)

Self, Family, and Home

Social Media

Is Everywhere

Self, Family, and Home

Immediate Neighbors

Communication Hubs

Neighborhood/Community

City

County

State

Fed

Funnel & Filterthru the hood

Managing Social Mediain a disaster

Take Aways

• Social media is important (required) for building authority, trust, and delivering the Command’s message to the public during a disaster.

• Mitigate the costs of implementing social media for disaster preparedness by using it to replace, improve, or enhance existing processes.

• Consider providing neighborhoods social media guidance and support for disaster preparedness.

THANK YOU