Social Media and Coaching:Exploring the Connections

International Coach FederationJohannesburg, April 2013

Gaylin Jee33 Emeralds

Twitter: @GaylinJee#ICFGauteng

Why social media?

o Allows connection, sharing, learning, creating/collaborating

o Provide powerful tools for the ‘Age of Customer’

o Must be aligned to your overall business strategy and goals

o Help you to work smarter not harder

o Explore essential word of mouth referral needed

o Moving from a push towards new technology to a pull – helps

us to what we need to, cleverly, easily

https://twitter.com/JorgenSundberg/status/212143807247032320/photo/1

What does social media mean to you?

Why is it important?

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global - fewer geographical boundaries – shift of

activity from developed to developing markets –

fierce competition - fast paced – changeable -

economically less predictable - rapid tech

advancement - free flow of information - connected

The world of work

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Skills, talent and productivity requirements to remain competitive in global market Only ½ Exec’s very confident they have the right talent meet

strategic goals (McKinsey 2010)Need to manage diversity and transformation in

the workplace (BBBEE, EE)Engagement and labour relations challenges

Engagement levels have dropped globally over the course of the economic crisis. Citizenship behaviour dropped by over 50%, 1 in 4 high potentials planned to leave their employer in 2010 (Corporate Leadership Council, Engagement monitoring survey)

Our young people ‘disaffected youth’

The world of work

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Effective leadership and high levels of employee engagement

Employees become skilled at making sense of complexity and are able to act on insights

Employer commitment to developing employee skills and to achieving business objectives in innovative ways through technology

Employees have tools at their disposal for connecting, collaborating and learning

High performing organisations over time

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I am not going to predict the future of social networking. But one thing for sure is that the progression of society and innovation will be

magnified.

What is crucial however is that companies and organisations utilise these tools here and now,

because with this steady progression ... corporates need to keep up.

Preshan Segers Memeburn, Tech Savvy Insight and Analysis

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‘Gone are the work practices that remain the same for long periods, and going are the formal learning activities to support them, involving hours, if not days, away from the workplace.

Change is now happening over months not years and according to management guru Professor Gary Hamel of London Business School, businesses must seek to be nimble, quickly learning and innovating to ensure they are competitive. This means staff connectivity to current and relevant information is becoming all the more important. Dr Naomi Norman, EPIC

The world of work

To navigate these challenges, we need to build organisations that are good at connecting, co-creating, learning, adapting, acting on insights

and deep engagement with customers.And yet…

Even still in today’s typical workplace, 66% of all workplaces are unoccupied, 85% of all stored paper documents will never be used again, 50% of employees complain about

working within an uninspiring work environment.

And many still fear that opening access to social media will be detrimental to productivity.

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4,200 companies analysed Social technologies are not a distraction – but a boon

to productivity Not just about marketing and profiling Focus on improved communications & collaboration

within & across enterprises, unlocking ‘dark matter’ in inboxes, free up expertise trapped in departmental silos

http://www.fastcompany.com/3000908/13-trillion-price-not-tweeting-work

McKinsey Research

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‘In a few short years, social technologies have given social interactions the speed and scale of the Internet... people around the world constantly use social-media platforms to seek and share information. Companies use them to reach consumers in new ways too; by tapping into these conversations, organizations can generate richer insights and create precisely targeted messages and offers.

While 72 percent of companies use social technologies in some way, very few are anywhere near to achieving the full potential benefit. In fact, the most powerful applications of social technologies in the global economy are largely untapped.’

http://www.mckinsey.com/insights/mgi/research/technology_and_innovation/the_social_economy

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The glass is not half empty, it is overflowing

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The world of work is changing.

How will social media affect the role of coaches and the way they carry out their work?

How will it affect the Profession?

Where people add value

working in routines and within ‘process’

curious sensing discovering connecting

collaborating purple cow (Seth Godin)

Can be automated – machine can do it

Human – a machine unlikely to do this

What role will the coach / mentor play in future?

Sense making

Social intelligence

Cross Cultural Comp

Design Mindset

Virtual collaboration

Cognitive Load

management

Trans-disciplinarity

New media literacy

Computational thinking

Novel adaptive thinking

http://chinagorman.com/2013/04/16/you-think-we-have-skills-shortages-now-lets-talk-in-2020/

MIT Leadership Framework

Four capabilities of leadership sensemaking, visioning, relating &

inventing making sense of the business environment in

which your company operates; visioning; relating to others; and inventing new ways to get things done.

Senge – leaders excel in one or two

http://sloanreview.mit.edu/improvisations/2012/07/27/the-elements-of-good-leadership/#.UJIxDGdEIdW

 

Skills of the future

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Being “proactive”  or “taking charge” of your own learning is more than learning as we know it. It is about recognising that it takes place continuously and often unintentionally: Daily interactions  with  colleagues, customers,

clients or friends By being active in the fast moving flow of ideas and

new resources being exchanged in your professional networks

By keeping up to date with what’s happening in your industry or profession through a tailored stream of industry news How do you assist others with this?

Do you know what tools are out there to help?

How do you show up online?

We can use social platforms to connect, learn and share. Social media offer more than marketing and profiling.

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Tools

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Build thought leadership brand through running informed commentary in your niche area, keep your finger on the pulse

Profile offerings Connect Authentic, real, can be informal

Connect in a way that micro-blogging (Twitter) doesn’t facilitate Profile Connect Generate insight, co-create Portal for surveys, polls, discussions

Few more platforms to explore

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ReVu Pinterest Scoop.it TagCrowd

http://re.vu/

Re Vu

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Social learning is a game changer for business. Trends in learning tech to watch in 2013 include video, mobile, gamification, cloud based systems including learner management systems and MOOCs (massive open online education).

It is essential to start moving up this learning change curve by re-evaluating how we enable delivery of learning and what we put into our programmes.

This has become an inseparable part of delivering on a high performance agenda.

The Power of Social Learning

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What’s the call to action for coaches?

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We have powerful new tools at our disposal

‘We can never know the totality of our influence in the world, or what

conversations happen in response to our work.’

Bud Hunt.

Gaylin Jee33 Emeralds

Connect with me on LinkedIn: http://za.linkedin.com/in/gaylinjee 

Or email me:gaylin.jee@gmail.com

I share my (sometimes unusual) views and thoughts on my blog: http://gaylinjee.blogspot.com

You can also find a varied stream of business, leadership and tech content here:Twitter: @GaylinJee

Pinterest: http://pinterest.com/gaylinjee/ Scoop.it: http://www.scoop.it/t/digitally-disrupting

            What’s good for the goose, is not necessarily good for the

gander.

Thanks

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