Conversation to Insight: Social Media Research, Text Analytics and Beyond.
Social Media-An Insight
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Transcript of Social Media-An Insight
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Social Media
Social networking sites
E-commerce
Sports
Connec
ting
people
Art
Politics
Media +Society
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FAC
EB
OO
K • 1.01 billion mobile monthly active user as of march,2014
• More than 50 million Facebook pages
• 72% of online adult visit Facebook at least once a month
• 75% of the engagement on a post happens in first 5 hours
GO
OG
LE+ • 540 Million
monthly active users
• Average time spend is 7 per minute
• 1.6 billion + total users
• 22 % of online adults visit Google+ once a month
TW
ITTER • 500 million
tweets sent everyday
• 255 million monthly
• active users• 78% of Twitter
active users are on mobile
• 46% of Twitter users tweet at least once a day
• 12 million+ people blog via social network
• B2B marketers using blog generate 67% more leads
• 23% of internet time is spent on blogs and social network
• 77% of internet user reads blogs
BLO
G
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SOCIAL MEDIA ELECTION
BATTLE
• Modi's Twitter account regularly gives out information on the meetings he has.
• Targeted different age groups, geographies and section of society
• Main stream Media was mostly congress centric and it had ridiculed the public for long
• Mr. Modi to be India’s first social media PM
11.8 lakh followers12.5 likes for his page
23k subscribers
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Transf
orm
ati
o
n
Social media Modi-fiedSocial m
edia
behind youth
campaigns
Emergence of Modi
Coherence – Media & Society
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Congress did not do anything substantial – they were just present on Twitter and Facebook
#pappu – Against Rahul Gandhi#MadCM – Against Arvind KejriwalViral marketing against Rahul Gandhi
Social media helped political parties to gauge the public sentiments
Congress BJP0
50010001500200025003000
Facebook popular-ity in 000sNo of Tweets
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REMEM
BE
R??
• First Ta
mil Song to
be played on National M
usic Channel “M
TV”
• Released at YouTube sp
read through Fa
cebook, Twitte
r
• Coca Cola took advantage-pronounced th
e same as ‘C
ola’ and
circulated flyers saying “W
hy This Cola Very ‘D
’
• Hashtag #whythiskolaveri-G
uiding people to th
e video on various
content communities
• Likes encouraged people to
watch
Why didn’t Sachin Anthem
become a hit as Kolaveri
Di??
Social Media
Aiyoo!!
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• Started on 24th August, and it already has 40K Fans on Facebook.
• To be part of this challenge,donate a bucket of rice to unprivileged, click a picture of it and post it on FB,Twitter
#RiceBucketChallenge
#PondsSelfieReady • Ponds tapped into the selfie
craze as well and ran the selfie contest on Twitter Ponds.
• Ran a very well executed contest, it being such a long duration created enormous buzz around it and in-turn increased participation
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Ecommerce
Engage your
audience on social
media
Follow your
customers on
social media
Youtube to
showcase product
Value Propositio
n
E-commerce
Social
Med
ia O
vera
ll
Inst
agra
m
Pint
eres
t
Face
book
020406080
100120140
Q1 2013 in $Q1 2014 in $
Average Order Value by Social Traffic Source
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• Social media connects people• Online learning resources – Coursera• Online health care solutions –
Narayana Hrudayalaya• Increased public awareness – Rights
and Duties• Online content for sports – YouTube,
Health kart
Social
Media
Education
SportsArt
PoliticsSocial
Awareness
HealthPharma
Social Media in all the Verticals of Life