BE SOCIAL AGILE.

MARCH 2013

1. WANNA BE SOCIAL AGILE ? WHY ?

2. HOW TO BE SOCIAL AGILE ?

3. WHICH TOOLS SHOULD YOU USE?

4. EXAMPLES OF WONDER BRAND

OF SOCIAL MEDIA

WONDER POWER :

#ElodieMariette

cn.linkedin.com/in/elodiemarietteseochina/

elodiemariette3@gmail.com

WANNA

WANNA BE SOCIAL AGILE ??

Improve your reactivity :

Take advantage of news, buzz and be the first one who talk about it !

Our client

Us

Help you to know better your target audience :

After trying a lot of little campaigns, we know what works or not. So don’t be afraid to test…

Create content with high value :

Once you are “done” with your content planning, you can concentrate your efforts in NEWS/BUZZ HIGH VALUE content

Having a strong/ funny voice has more value than 100,000 contents :

BE REMARKABLE. BE ORIGINAL. BE REAL. BE FUNNY. JUST be YOUR BRAND !

5. Have Higher Customer Satisfaction

OUR CLIENTS FINALLY UNDERSTAND WHAT WE ARE TRULY DOING… AND EVEN HELP US…(no no I’m serious !)

- We are TRANSPARENT(Use this amazing Tool : Trello)

- We COMMUNICATE better

- We get in our client’s WORLD

- We COLLABORATE together

How to be Agile in Social Media ?

The acquisition phase is the key of your future success

1. Explain the Agile Methodology to your clients2. Tell what we expect from them3. Ask them what they are committing to do4. Tell them what do they expect from us

The collaboration Client/Agencyis so essential

Your clients should dedicate on average 10 hours/week on social

media!

CAN’T DO IT CAN DO IT

WE ARE HERE ! Don’t worry YOUR STAFF LOVE IT !! (hey We are still here to guide you !!)

NOW WE CAN WORK TOGETHER….

I give you now :

2 SECRETS ABOUT

AGILE SOCIAL MEDIA

!!!

SHHHHHHHHUT

1. Once your main content is ready,

focus what it is HOT !!

2. Every 2 weeks, with your client,

-Analyze your past campaigns What did work/didn’t work/what can you improve?

-Prepare your next 2 campaignsWhat can you do? What can you try?

Ok OK…. (You are about to say : We know you are Wonder Woman of Social

… But, In concrete terms…

Which tools can help me to have more adaptable content?

HERE ARE THE 15 TOOLS YOU MUST USE FOR YOUR CONTENT :

1. http://www.google.com/alerts

2. http://www.buzzfeed.com

3. http://www.socialmention.com/

4. http://technorati.com/

5. http://whostalkin.com/

http://backtweets.com6. http://backtweets.com

7. http://www.chinaxinwen.cn/

8. http://www.weiboreach.com/

9.http://research.jmsc.hku.hk/social/obs.py/sinaweibo/#

10. http://www.tduanzi.com/topic/

11. http://offbeatchina.com/

12. http://www.chinasmack.com/

13. http://www.weibowatcher.com/

14. http://www.bloglines.com/

15. http://getpocket.com/add

NOW, HERE ARE SOME EXAMPLES ON :

HOW TO

BE AWESOME !!

(I give him my super power )

Kraft launched an interesting campaign on Twitter: Whenever two people individually used the phrase "mac & cheese" in a tweet, Kraft sent both a link pointing out the "Mac & Jinx“

The first one to reply back got five free boxes of Kraft Mac & Cheese plus a t-shirt.

HAVE YOU HEARD ???

WHAT WOULD YOU IF YOU WERE ONLINE MARKETING MANAGER ???

On 2013, March 15th, Apple was reported to treat Chinese consumers at a different standard in terms of after service.

Chinese consumers can’t get a brand-new back cover as claimed in the ads of Apple and even the warranty is much shorter than that in US.However, Apple has taken no reaction against the crisis?!

Over 2 million posts on Sina Weibo, no reaction from Apple’s PRThousands of media are criticizing the behavior of Apple, still no reaction from Apple’s PR

Time to EAT… I’m hungry !

THANK YOU GUYS !