Social media: A handy tool for green changemakers
-
Upload
green-collar-asia -
Category
Education
-
view
314 -
download
3
description
Transcript of Social media: A handy tool for green changemakers
![Page 1: Social media: A handy tool for green changemakers](https://reader033.fdocuments.net/reader033/viewer/2022052620/557a85abd8b42abc638b4840/html5/thumbnails/1.jpg)
Social MediaA Handy Tool for Green
Changemakers
A Talk for National University of Singapore
Masters in Environmental Management (MEM)
By Bhavani Prakash
![Page 2: Social media: A handy tool for green changemakers](https://reader033.fdocuments.net/reader033/viewer/2022052620/557a85abd8b42abc638b4840/html5/thumbnails/2.jpg)
www.ecowalkthetalk.com
www.greencollarasia.com
How I live, think, breathe and share
![Page 3: Social media: A handy tool for green changemakers](https://reader033.fdocuments.net/reader033/viewer/2022052620/557a85abd8b42abc638b4840/html5/thumbnails/3.jpg)
![Page 4: Social media: A handy tool for green changemakers](https://reader033.fdocuments.net/reader033/viewer/2022052620/557a85abd8b42abc638b4840/html5/thumbnails/4.jpg)
Social Media Landscape
![Page 5: Social media: A handy tool for green changemakers](https://reader033.fdocuments.net/reader033/viewer/2022052620/557a85abd8b42abc638b4840/html5/thumbnails/5.jpg)
![Page 6: Social media: A handy tool for green changemakers](https://reader033.fdocuments.net/reader033/viewer/2022052620/557a85abd8b42abc638b4840/html5/thumbnails/6.jpg)
![Page 7: Social media: A handy tool for green changemakers](https://reader033.fdocuments.net/reader033/viewer/2022052620/557a85abd8b42abc638b4840/html5/thumbnails/7.jpg)
The Mobile Revolution
Photo: http://kish.in/mobile-revolution-in-india/
![Page 8: Social media: A handy tool for green changemakers](https://reader033.fdocuments.net/reader033/viewer/2022052620/557a85abd8b42abc638b4840/html5/thumbnails/8.jpg)
The computer in your cell phone today is a million times cheaper and a thousand times more powerful and about a hundred thousand times smaller [than the one computer at MIT in 1965]
![Page 9: Social media: A handy tool for green changemakers](https://reader033.fdocuments.net/reader033/viewer/2022052620/557a85abd8b42abc638b4840/html5/thumbnails/9.jpg)
Politics SocietyCultureEconomicsTechnologyEnvironment
![Page 10: Social media: A handy tool for green changemakers](https://reader033.fdocuments.net/reader033/viewer/2022052620/557a85abd8b42abc638b4840/html5/thumbnails/10.jpg)
How Change occurs
![Page 11: Social media: A handy tool for green changemakers](https://reader033.fdocuments.net/reader033/viewer/2022052620/557a85abd8b42abc638b4840/html5/thumbnails/11.jpg)
How Change occurs
![Page 12: Social media: A handy tool for green changemakers](https://reader033.fdocuments.net/reader033/viewer/2022052620/557a85abd8b42abc638b4840/html5/thumbnails/12.jpg)
How Change occurs
![Page 13: Social media: A handy tool for green changemakers](https://reader033.fdocuments.net/reader033/viewer/2022052620/557a85abd8b42abc638b4840/html5/thumbnails/13.jpg)
How Social Media catalyses
Democratisation of Information
![Page 14: Social media: A handy tool for green changemakers](https://reader033.fdocuments.net/reader033/viewer/2022052620/557a85abd8b42abc638b4840/html5/thumbnails/14.jpg)
Social Media Trigger Points
Below the iceberg: Loss of Trust
![Page 15: Social media: A handy tool for green changemakers](https://reader033.fdocuments.net/reader033/viewer/2022052620/557a85abd8b42abc638b4840/html5/thumbnails/15.jpg)
Arab Spring - Egypt
Khaled Said
![Page 16: Social media: A handy tool for green changemakers](https://reader033.fdocuments.net/reader033/viewer/2022052620/557a85abd8b42abc638b4840/html5/thumbnails/16.jpg)
Occupy Wall Street
September 17, 2011 Zuccotti Park
Micheal Moore on police heavy-handedness, “ Everyone’s a filmmaker, everyone has acamera. You can’t get away with this kind of thing anymore.”
![Page 17: Social media: A handy tool for green changemakers](https://reader033.fdocuments.net/reader033/viewer/2022052620/557a85abd8b42abc638b4840/html5/thumbnails/17.jpg)
Anna Hazare : The Anti-Corruption Bill
![Page 18: Social media: A handy tool for green changemakers](https://reader033.fdocuments.net/reader033/viewer/2022052620/557a85abd8b42abc638b4840/html5/thumbnails/18.jpg)
Frameworks to understand how social media works
![Page 19: Social media: A handy tool for green changemakers](https://reader033.fdocuments.net/reader033/viewer/2022052620/557a85abd8b42abc638b4840/html5/thumbnails/19.jpg)
1:9:90 rule
Conversation >Co-creation >Collective action
Members +Relationships around social object
ReputationRecommendation
![Page 20: Social media: A handy tool for green changemakers](https://reader033.fdocuments.net/reader033/viewer/2022052620/557a85abd8b42abc638b4840/html5/thumbnails/20.jpg)
*Tastemakers (Collaboration to Community) *Participation (Community) *Unexpectedness (Content)
![Page 21: Social media: A handy tool for green changemakers](https://reader033.fdocuments.net/reader033/viewer/2022052620/557a85abd8b42abc638b4840/html5/thumbnails/21.jpg)
How Change OccursTipping Point by Malcolm Gladwell
Law of the Few (Tastemakers – Collaboration to Community)a few key types of people must champion an idea, concept, or product before it can reach the tipping pointConnectors, Mavens and Salesmen
Stickiness Factor ( Unexpectedness- Content)the quality that compels people to pay close, sustained attention to a product, concept, or idea
The Power of Context (Collaboration to Community)Groups of certain sizes and certain types can often be uniquely conducive to achieving the tipping point
![Page 22: Social media: A handy tool for green changemakers](https://reader033.fdocuments.net/reader033/viewer/2022052620/557a85abd8b42abc638b4840/html5/thumbnails/22.jpg)
Social Media Campaigns
![Page 23: Social media: A handy tool for green changemakers](https://reader033.fdocuments.net/reader033/viewer/2022052620/557a85abd8b42abc638b4840/html5/thumbnails/23.jpg)
Applying 4C to Kony 2012
Which elements come out strongly and how?
![Page 24: Social media: A handy tool for green changemakers](https://reader033.fdocuments.net/reader033/viewer/2022052620/557a85abd8b42abc638b4840/html5/thumbnails/24.jpg)
13.5 million supporters recruitedon www.barackobama.com
$500 million raisedYouTube video “Yes We Can” had 1 million views on first day of release 17 million views by 2008
![Page 25: Social media: A handy tool for green changemakers](https://reader033.fdocuments.net/reader033/viewer/2022052620/557a85abd8b42abc638b4840/html5/thumbnails/25.jpg)
![Page 26: Social media: A handy tool for green changemakers](https://reader033.fdocuments.net/reader033/viewer/2022052620/557a85abd8b42abc638b4840/html5/thumbnails/26.jpg)
Citizen media
![Page 27: Social media: A handy tool for green changemakers](https://reader033.fdocuments.net/reader033/viewer/2022052620/557a85abd8b42abc638b4840/html5/thumbnails/27.jpg)
![Page 28: Social media: A handy tool for green changemakers](https://reader033.fdocuments.net/reader033/viewer/2022052620/557a85abd8b42abc638b4840/html5/thumbnails/28.jpg)
Green Behaviour Change:Some ideas
![Page 29: Social media: A handy tool for green changemakers](https://reader033.fdocuments.net/reader033/viewer/2022052620/557a85abd8b42abc638b4840/html5/thumbnails/29.jpg)
![Page 30: Social media: A handy tool for green changemakers](https://reader033.fdocuments.net/reader033/viewer/2022052620/557a85abd8b42abc638b4840/html5/thumbnails/30.jpg)
![Page 31: Social media: A handy tool for green changemakers](https://reader033.fdocuments.net/reader033/viewer/2022052620/557a85abd8b42abc638b4840/html5/thumbnails/31.jpg)
![Page 32: Social media: A handy tool for green changemakers](https://reader033.fdocuments.net/reader033/viewer/2022052620/557a85abd8b42abc638b4840/html5/thumbnails/32.jpg)
![Page 33: Social media: A handy tool for green changemakers](https://reader033.fdocuments.net/reader033/viewer/2022052620/557a85abd8b42abc638b4840/html5/thumbnails/33.jpg)
What shapes our identity?1. Values and life goals Consistent across cultures: Wealth, rewards, achievement and status
People who endorse/prioritise self-enhancing, materialistic values also express negative attitudes towards non-human nature
2. The groups we belong to Race, gender, nationality, profession, political leanings, religion
A cross country study of 14 nations how that those who have an environmental identity and feel a part of nature are more likely to foster pro-environmental behaviour
3. How we attempt to manage threats to our existence, self-existence and integrity of identity Limit exposure to information, avoiding future thinking, seeking pleasure in the present, denial of guilt, projection of guilt, doing small things to assuage guilt, indifference
Some coping strategies increase the likelihood of destructive environmental behaviour
![Page 34: Social media: A handy tool for green changemakers](https://reader033.fdocuments.net/reader033/viewer/2022052620/557a85abd8b42abc638b4840/html5/thumbnails/34.jpg)
![Page 35: Social media: A handy tool for green changemakers](https://reader033.fdocuments.net/reader033/viewer/2022052620/557a85abd8b42abc638b4840/html5/thumbnails/35.jpg)
A few identity campaigning strategies• Frame environmental messages that promote intrinsic values, rather than
extrinsic, self-enhancing, materialistic ones
• Promote the development and use of alternative indicators of national progress that include values other than materialism
• Address the societal influence of advertising, for example by supporting: (i) media literacy programmes; (ii) the removal of advertising from public spaces (especially natural settings); (iii) bans on marketing to children; and (iv) policies to tax advertising at higher rates
• Create community groups to support the adoption of materially simple and ecologically sustainable lifestyles. Creating a safe environment where participants are given permission to openly express their deepest fears about environmental issues will be important here
• Build an awareness that humans are themselves part of nature, and confront society’s stories that legitimise prejudice towards non-human nature.
![Page 36: Social media: A handy tool for green changemakers](https://reader033.fdocuments.net/reader033/viewer/2022052620/557a85abd8b42abc638b4840/html5/thumbnails/36.jpg)
For Policy makers
Material ComponentNuts and boltsof the policy
Cognitive Component How people think about the world, their concerns
and motivations
Joe Brewer: Cognitive Policy Expert
![Page 37: Social media: A handy tool for green changemakers](https://reader033.fdocuments.net/reader033/viewer/2022052620/557a85abd8b42abc638b4840/html5/thumbnails/37.jpg)
![Page 38: Social media: A handy tool for green changemakers](https://reader033.fdocuments.net/reader033/viewer/2022052620/557a85abd8b42abc638b4840/html5/thumbnails/38.jpg)
Thank you!
www.facebook.com/greencollarasia
www.twitter.com/greencollarasia
LinkedIn Group: Green Collar Asia
www.facebook.com/ecowalkthetalk
www.twitter.com/ecowalkthetalk
http://sg.linkedin.com/in/bhavaniprakash
www.youtube.com/user/ecowalkthetalk
Connect with Bhavani Prakash