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Social Media 2.Oh how I wish this had a more clever title

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Ryan Hill

BSA Marketing Team

Nathan Johnson

BSA Public Relations

Social Media Guidelines

• A Quick Review of the BSA Social Media Guidelines

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Keeping it Positive

• Digital Community Contract– For the About section of your Facebook page, you should use the

guidelines set forth on the BSA National Council Facebook About section in its Digital Contract.

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Facebook Filters

• You can set filters to block some objectionable content from appearing on your page.

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NOW FOR THE FUN STUFF

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Choosing the Right Photo

• For all events, take multiple photos

• Make sure you have multiple angles of events

• Consider the elements of the photo carefully – are all safety regulations being followed? Are uniforms correct? How is the lighting? How is the framing?

• Think about how the photo will appear on a laptop screen or a mobile phone screen.

• Screengrab a photo from a video.

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The Group Shot

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The Group Shot

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The Group Shot

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The Group Shot

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The Action Shot

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Extreme Sports Scene

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More Extreme Extreme Sports Scene

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Extremely Extreme Extreme Sports Scene

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Making the Photo the Right Photo

• Get some type of photo-editing software

• Crop, crop, crop• Adjust lighting• Adjust color• Scale the Photo to fit Facebook

optimum sizing (currently 403x403 for a normal post and 843x403 for highlighted post)

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Original

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Cropping

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Final Version

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Original

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Cropping

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Final Version

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What’s on Instagram?

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The “Selfie” or “Selfy”

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