Social Media 2012: What your business needs to know
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Transcript of Social Media 2012: What your business needs to know
![Page 1: Social Media 2012: What your business needs to know](https://reader033.fdocuments.net/reader033/viewer/2022061110/54503cd5af79594e058b9be1/html5/thumbnails/1.jpg)
Social Media in 2012: What every business needs to know
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25% online time > social media
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800 million worldwide
½ US population on Facebook
30 million in Mexico online 90% have Facebook accounts
300 million worldwide
4 million in Mexico
50 million worldwide“early adopters”
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1 in 4 smart phones 9 million devices in 2012
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Checklist for 2012
1. Create / enhance Facebook page
2. Create Twitter account
3. Build Facebook fan base
4. Add followers on Twitter
5. Post & tweet consistently! Be engaging!
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Enhance FB Page
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Add fans and engage with your fans• Post photos• Create events• Let them know about your specials• Add online reservations• Change your profile photo monthly
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140 characters
at a time
real people
talking about real stuff right now in real time
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4 Reasons to Use Twitter
1. It will help you keep up with what people are talking about.
2. It can create traffic for your blog or Website.
3. It requires a very small investment.
4. It can help build your personal
“brand.
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How is my account doing?
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Building your Base
• Print. Add FB & Twitter accounts
• Promotions. Offers & specials
• Tweet! Send people from Twitter to FB
• Email. Send people to Twitter & FB
• Web. Send people to Twitter & FB
Building your Base
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