Social Media 102: Fundamentals

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description

Going beyond the basics this workshop deck should be augmented with live interactive presentation of each item.

Transcript of Social Media 102: Fundamentals

Page 1: Social Media 102: Fundamentals
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BIT.LY - J.MP

• Shorten & Track

• Custom ending

• QR Codes

• Use it everywhere

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BLOGGING/PUBLISHING

• Embed, embed, embed

• Gather content

• Rich media posting: images, video, podcasting, audio posting.

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• Rich media posts

• Shorten links

• Once per day

• Schedule

• Respond, like & comment.

FACEBOOK POSTING

BEST PRACTICES

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FLICKR

• Titles  

• Tags  

• Groups  

• Descrip2ons  

• Sets  

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YOUTUBE

• Title  them  for  finding  

• Add  descrip2ons  

• Put  a  short  link  in  the  start  of  the  descrip2on  

• Use  tags  

• Schedule  and  share  to  FB,  etc.  

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HOOTSUITE

• Bring it all together

• Schedule posts

• Monitor

• Find new content

• Track & evaluate

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