Social Media 101 tv (no video)
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Transcript of Social Media 101 tv (no video)
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SOCIAL MEDIA
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GLEN MORE – COSSETTE MEDIA INTERACTIVE MEDIA STRATEGIST
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AGENDA> Revolution (video) > Definition> Facebook> Twitter> YouTube> Opportunities> Questions
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SOCIAL MEDIA SITES
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TACTICS VS. STRATEGY“Unless one figures out what one wants to say and to whom, then
one might as well be standing on the street corner talking to no one.”
- Matt Hames
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> The largest Social Network with 200 million active users> There are 19,043,000 Unique Visitors in Canada
> 920,000 active Facebook users in Atlantic Canada
> Demographics shifting to match population> 92% online reach in Atlantic Canada
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Public Profile User home page
When stories are published to the Public Profile wall...
They also appear in fans’ home page Stream
DEVELOP RELATIONSHIPS WITH AUDIENCE
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FAN PAGES
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FAN PAGES
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> Fastest growing Social Networking Site
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1479%August 2008 – August 2009
Over 100M Twitter Accounts
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140 Characters
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> Humanize your brand> Customer Care> Engagement> Keeping Others Informed> Crowdsourcing
TWITTER USES
I am a stupid bird
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YOUTUBE
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> 5th Largest online brand in the US> 41% Of all online video> 2 Billion views a day> More video than all
major networks in the
History of TV
HOW BIG IS YOUTUBE?
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CHANNELS> Collection of videos> Update users of new videos> Promote your channel
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BLOGS AND FORUMS
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BLOG (short for ? )> WEB LOG: A person or company
that provides commentary or news on a particular subject through text, images, video and links to other blogs & websites
> Readers leave comments, creating dialogue
> “User-generated content”> Barrier to entry is low
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TYPES OF BLOGS> Personal
an ongoing diary or commentary by an individual
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> Corporate/Organizational> used internally to enhance the communication and culture in a
corporation > externally for marketing, branding or public relations purposes > As a business, using advertising
TYPES OF BLOGS
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WHY BLOG?> Allows a company to be connected with audience
> Share information> Get feedback> Keep it real
> Establishes company as an expert in field
> Connects with other social media tools
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WHY CARE ABOUT OTHER BLOGGERS?> Internet users (consumers) trust bloggers they follow> Keep up on trends in the market > Blogs affect SEO> Targeted advertising
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OPPORTUNITIES
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> Employees> Talk about what you like
and are good at> Choose the medium that
suits you> Be proud of your
company, industry, job> Be an individual> Classically TV anchors
live social media. Think old school
THOUGHTS ON
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THOUGHTS ON> Corporately
> Choose your medium> Support viewers, all interactions do not need a
business goal> React to feedback, but limit editorializing, legal is
a concern> Make a commitment to monitor and react
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QUESTIONS?
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