Social Media 101 to 201: Getting Started & Maintaining

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1 Social Media 101 to 201 with Alyson Joyce

description

Speaker: Alyson Joyce

Transcript of Social Media 101 to 201: Getting Started & Maintaining

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Social Media 101 to 201

with Alyson Joyce

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• Social/Influence Marketing @Engauge• Otherwise known as “Alyson from Nutrish”

• Prior, Social and PR @Mullen

• Pittsburgh, PA

• I LOVE my job

About Me

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For Tweeting along: @MrsAlysonJoyce #barkworld

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1. How people engage on Twitter

2. How YOU should engage with people on Twitter

3. How people engage on Pinterest

4. How YOU should engage with people on

Pinterest

5. Q&A

Contents

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How do people engage on Twitter?

• The Basics:• User Handle • Hashtags

• #barkworld • Direct Messages • Retweets

• Using “Retweet” increases the “retweet rate” 23 times

• Using “RT” increases the “Retweet rate” 10 times

• Why are consumers on Twitter?• Customer Service • Interacting with celebrities/brands/blogs that

interest them

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How Brands/Influencers should Engage on Twitter

• Define your roles and goals as a brand or influencer. • Who are you? Define your brand/blog

voice and tone.• What do you want your fans to learn

from your content? • Is there a specific action you want to

influence?

• Develop a content strategy, based on your knowledge & interactions of your fan base• What is a content strategy?• Monitor fan responses to content to

optimize what you are tweeting

Dakota Sheltie

Loves Nutrish

Has a cat brother,

CodyPassionate

about Rescue

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Everyday practices

• Tweet Often • 3-5 times per day

• Tweet during the daytime• Tweets between 8am-7pm see 30%

increase in engagement rate • Keep it short and sweet

• Tweets less than 100 characters see an increase in engagement of 17%

• Focus on two-way communication using @replies and mentions

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Create your network

• Identify who you want to associate with: • Participate in Twitter chats that interest you (#petchat) • Follow lists that pertain to the subject matter you blog about • Utilize hashtags that fit within your brand/blog personality • Utilize proactive searches to see who is talking about your brand/blog• Retweet the content of those who you admire/want to be known to • Cross-promotion across other owned presences/Twitter friends

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Puppies…

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and

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How do people engage on Pinterest?

• The Basics:• User Pages • Boards

• Ways to organize content • Follow brand and/or boards• Repins, likes and comments

• Why are consumers on Pinterest?• Inspiration for the important elements of their life

• Example: their pets, weddings, food and recipes

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How should brands/influencers engage on Pinterest?

• Define your roles and goals as a page.

• Be sure your boards match your content strategy • You CAN’T just post puppies • Why are you posting that content on your page• How does it connect back to your brand?

• Balance the ratio of pins and repins

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Driving Engagement on Pinterest

• Drive followers to web properties• Use the “source” designation to send people

to your online properties

• Identify key influencers whose content makes sense for your boards/content strategy for repinning and following

• Interact with pins that relate to your content • Search for pins from your website• Search for other pins that relate to your

category/industry • Comment/like/repin

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Pinterest Promotions

• Several ways to use a promotion to drive engagement • Pin it to Win it

• Harder to track• Pin from a Facebook app

• Requires lots of dev and sometimes a vendor• Make your own themed board

• Asks a lot of a consumer

• Promotion can’t survive on Pinterest alone• Plan for an e-blast, paid advertising, etc.

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Measure & Optimize

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Q & A