Social media 101 slides
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Transcript of Social media 101 slides
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© Constant Contact 2014
Social Media 101 The Basics of Social Media
#ctctsocial @constantcontact
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Social Media Trainer and Consultant, Stellar Media Marketing
2
Kelly Mirabella
facebook.com/thecoloradogirl
@stellar247
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© Constant Contact 2014 3
Why are we here today?
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You are not alone
of small businesses
54%
of nonprofits
57%
Source: Constant Contact Nonprofit Pulse Survey
Source: Constant Contact Small Business Survey
need help with social media marketing.
need help with social media marketing.
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Concerns? I’ll never have millions of fans.
Social media looks really interesting,
BUT…
I don’t know what to say on social media.
Using new marketing tools
sound great, BUT…
I’ll never have a dedicated staff to do it right.
Reading what’s being said sounds
useful, BUT…
I just don’t have the time to stay current.
I hear about new tools and networks every day, BUT…
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Then vs. now Social media marketing for small businesses
source: Constant Contact Small Businesses Then & Now study
10%
2008
% of small businesses using social media marketing
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Then vs. now Social media marketing for small businesses
source: Constant Contact Small Businesses Then & Now study
87%
2013
% of small businesses using social media marketing
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What you do have is powerful
#ctctsocial @constantcontact
Loyal, happy customers
An excellent experience
Interesting and important things to say!
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Agenda
! Why use social media? ! The top social networks ! What do I say? ! Get started today
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Why use social media? | Top social networks | What do I say? | Get started today
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Why use social media?
Your competitors are social
Nonprofit
93%
Source: Nonprofit Social Networking Benchmark Report
86%
B2C Source: Uberflip
87%
B2B Source: Clearpoint Agency
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Why use social media?
It influences decisions
55%
Source: Fedelta
share purchases on social networks
68%
Source: MDG Advertising
learn more about a charity if they see a friend posting about it
74%
rely on social networks to guide purchase decisions
Source: Fedelta
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Why use social media?
Engagement is the new word of mouth
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Why use social media?
ENTICE to stay in touch
ENGAGE People
Engagement drives SOCIAL
VISIBILITY
Provide a “Wow!” EXPERIENCE
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Why use social media? | Top social networks | What do I say?| Get started today
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Top 6 social networks
Which social media? The top networks
Twitter LinkedIn
Google+ Instagram
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Top 6 social networks
All
Primary Audience
Useful, interesting, informative content
Looking For
Sharing text, photos, videos and reaching a large audience
Best For
B2B, B2C, nonprofit
Used By
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Top 6 social networks
Business
Primary Audience
Industry news, tips, solutions
Looking For
Sharing thought leadership
Best For
Mostly B2B
Used By
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Top 6 social networks
Young adults
Primary Audience
News, brand updates, trends
Looking For
Sharing news, and original and curated content
Best For
B2C, nonprofit
Used By
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Top 6 social networks
Women, foodies, crafters
Primary Audience
Photos, videos, products, tips
Looking For
Sharing visual content for products, how-to, e-books
Best For
B2C
Used By
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Top 6 social networks
Young Adults
Primary Audience
Photos of People & Products
Looking For
Sharing visual content for products, adding links to website, blog
Best For
B2C
Used By
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Top 6 social networks
Google+
Men, students, software developers
Primary Audience
Links, photos, video, news, blog posts
Looking For
Increasing your searchability and expertise
Best For
B2B, B2C, nonprofit
Used By
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Why use social media? | Top 5 social networks | What do I say? | Get started today
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What do I say?
What do I say? Get likes, shares,
comments Entertain, invite conversation, ask
questions, images & video
50%
Be useful & informative Industry info, hints + tips,
curate content 30% About your business
Calls to action, not “buy now” 20%
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What do I say?
What do I say?
50% Entertain, invite conversation, ask questions, images & video
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30% Industry info, hints & tips, curate content
What do I say?
What do I say?
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What do I say?
What do I say?
20% Calls to action, not “buy now”
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What do I say?
Content ideas
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! What’s new at your business/organization? ! What did you do recently to help someone
achieve success? ! What advice have people been asking you
for lately?
3 questions to ask
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“What do I say?” exercise…
1 What’s something you could share this week that’s entertaining and invites conversation (50%)?
2 What’s something you could share this week that’s about your industry, hints or tips, or is curated (30%)?
3 What’s something you could share this week about your business but is not about “buy now” (20%)?
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Why use social media? | Top 5 social networks | What do I say? | Get started today
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Start with Facebook
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Get started today
Tip 1:
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! Page vs. profile ! Facebook.com/pages/
create ! Fill out info ! Add logo and cover
photo
Create your page
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Get started today
Tip 2:
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! Email marketing ! In your store/office ! Website ! Events ! Business cards
Tell people you’re there!
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Get started today
Tip 3:
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! 50% 30% 20% rule ! Use the 3 questions ! Ask your audience
Start posting
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One week of Facebook posts
Friday
Time: noon
Fun fact!
Monday
Time: morning
Monday motivation quote
Tuesday
Time: noon
Did you know? OR Check out these tips
Wednesday
Time: morning
Fill in the blank
Thursday
Time: afternoon
Having a sale this weekend!
Glass of wine (celebrate!)
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Save Time with Simple Tools ! Free and Low-Cost Tools can help
! Beyond scheduled posts, set up searches ! Monitor what others are saying ! 3-5 times a week, 20 minutes at a time
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Get More Followers ! Follow your best customers & Engage them ! Add Social Links to Everything
! Your Email Signature ! All Marketing Campaigns ! Deals & Special Offers
! Again, make it easy to share
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Summary ! Decide which Social Sites are right for you ! Just beginning? Start with Facebook ! Schedule out your posts, plan weekly ! 20 minutes, 3-5 times a week ! Make it easy for people to find & friend you ! Beyond scheduled posts, set up searches ! Monitor what others are saying ! 3-5 times a week, 20 minutes at a time