Social Media 101 - Notes from Our Workshop
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Transcript of Social Media 101 - Notes from Our Workshop
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Social Media 101What to Post, Where, When, and How!
Presented by Teach and Learn Networking and Holistic Women Entrepreneurs
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let’s get acquainted!
who are you?
how are you using social media in your business?
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what are we talking about today?
• define social media and some basic concepts surrounding it
• talk specifically about using Facebook, Twitter, and LinkedIn for your business
• we are going to practice creating a piece of content and sharing it
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let’s start at the beginning…
what is social media?
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the way that people
connect, communicate
and share content online
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why are we using it?•build relationships with potential and current customers, media, and industry
•establish authority and credibility in your realm
•bring your ideas to the conversation
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cuz these numbers don’t lie.
From Moz.com’s “Beginner’s Guide to Social Media”
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but there are like, 1000 different social media
platforms.
•which one is right for me?
•well…where is your target audience?
•(this means you have to define your target audience if
you haven’t done so already…)
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social media really comes down to 3 things:
•connection•conversation•content
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what is content?"Content is the presentation of information for a purpose
to an audience through a channel in a form.“
definition provided by TheWordFactory.com
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let’s break that down.purpose – to inform, educate, build relationships, give
feedback
audience – followers, customers, influencers, media, industry
channel – social media platform, like FB, Twitter, or LI
form – photo, stat, article, video, or…………….
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really, the possibilities of what you can post and share are endless
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practice makes perfect.
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The power of hashtags…
•#HolisticWomenEntrepreneurs
•#CookiesAndConversation
•#socialmedia101
•@sampoppnyc
•@tracyrobinwr
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content marketing is a whole other topic, but we can use Facebook, Twitter, and
LinkedIn to:
•improve our connection to other people, thus driving more traffic to your businesses
•start conversations around your brand
•share valuable content that engages your following
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facebook has changed how business is transacted
• One in five page views in the United States occurs on Facebook. (Source: Infodocket 2012)
• 42% of marketers report that Facebook is critical or important to their business. (Source: State of Inbound Marketing 2012)
• 16 Million local business pages have been created as of May 2013 which is a 100 percent increase from 8 million in June 2012. (Source:
Facebook)
• so how can we use it to connect, converse, and share content?
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connecting on facebook
get your group on
make facebook your social life director
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starting conversations on facebook
use your business fan page to connect and interact with local businesses, media, and industry
professionals
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sharing better content on facebook
get familiar with Canva
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people are tweetin`.
• 49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall.
• Twitter users are 3 times more likely to follow brands than Facebook users
• Twitter users research and engage with companies. 42% learn about products and services via Twitter. 41% provide opinions about products/services. 19% seek customer support.
• so how can we use it to connect, converse, and share content?
source: Edison Research Twitter Usage Survey
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connecting on twitter
steal your following!
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starting conversations on twitter
use hashtags to jump in on conversations
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sharing better content on twitter
•use pics
•use link shorteners
•don’t retweet, quote it
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linkedin• one in three professionals on the planet are on LinkedIn
• 13% of LinkedIn users don’t have a Facebook account
• 59% of Linkedin users don’t visit Twitter
• so how can we use it to connect, converse, and share content?
source: LinkedIn Third Quarter Release, 2014
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connecting on linkedin•have a professional-looking
photo
•make sure your profile is filled out completely
•meet someone? connect with them.
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starting conversations on linkedin
•engage on status updates
•read and give feedback on posts
•make use of groups
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sharing better content on linkedin
•post your own written content
•link Slideshare presentations to your profile
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where do i go from here?
• decide on the channels you will be faithful to updating
• start connecting – add people you already know, invite people to connect with you on your personal social media, go thru that stack of biz cards!
• start conversing – just join the conversation!
• share content – for right now, retweet, comment on, and share the content of others. when you feel comfortable, create your own!
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as you build your social
media presence, focus on:
being interestingadding value
having fun
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other things to consider as you build your brand…
•brand voice
•metrics
•other platforms like Pintrest, Tumblr, Quora, Reddit
•automation, using a platform like Hootsuite or Buffer
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need extra support?
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tracy robin @tracyrobinwr
business and life coaching for holistic women entrepreneurs
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sam popp @sampoppnyc
business development services and events for early stage small business owners and start ups
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upcoming events
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thank you + looking forward to
connecting with you on social media