Social Media 101: How To Grow Your Practice Using Social Media (7/25/13)
-
Upload
likeable-dentists -
Category
Technology
-
view
310 -
download
0
description
Transcript of Social Media 101: How To Grow Your Practice Using Social Media (7/25/13)
![Page 1: Social Media 101: How To Grow Your Practice Using Social Media (7/25/13)](https://reader038.fdocuments.net/reader038/viewer/2022110306/554ecfb1b4c9053c4b8b53ea/html5/thumbnails/1.jpg)
HOW TO GROW YOUR PRACTICE IN THE 21st CENTURYJoin Me on a Free Webinar!http://bit.ly/Likeable7
PRESENTED BY Dave Kerpen CEO and Founder
Likeable [email protected]
July 25, 2013
![Page 2: Social Media 101: How To Grow Your Practice Using Social Media (7/25/13)](https://reader038.fdocuments.net/reader038/viewer/2022110306/554ecfb1b4c9053c4b8b53ea/html5/thumbnails/2.jpg)
OUR STORY
![Page 3: Social Media 101: How To Grow Your Practice Using Social Media (7/25/13)](https://reader038.fdocuments.net/reader038/viewer/2022110306/554ecfb1b4c9053c4b8b53ea/html5/thumbnails/3.jpg)
HOW IMPORTANTIS WORD OF MOUTH?
![Page 4: Social Media 101: How To Grow Your Practice Using Social Media (7/25/13)](https://reader038.fdocuments.net/reader038/viewer/2022110306/554ecfb1b4c9053c4b8b53ea/html5/thumbnails/4.jpg)
THE NEW WORD OF MOUTH
![Page 5: Social Media 101: How To Grow Your Practice Using Social Media (7/25/13)](https://reader038.fdocuments.net/reader038/viewer/2022110306/554ecfb1b4c9053c4b8b53ea/html5/thumbnails/5.jpg)
The average Facebook user has a network of about
150 PEOPLE.
![Page 6: Social Media 101: How To Grow Your Practice Using Social Media (7/25/13)](https://reader038.fdocuments.net/reader038/viewer/2022110306/554ecfb1b4c9053c4b8b53ea/html5/thumbnails/6.jpg)
1 Like =
150 RECOMMENDATIONS.
![Page 7: Social Media 101: How To Grow Your Practice Using Social Media (7/25/13)](https://reader038.fdocuments.net/reader038/viewer/2022110306/554ecfb1b4c9053c4b8b53ea/html5/thumbnails/7.jpg)
40 Page Likes x 150 Connections =
6,000 PEOPLE.
X
![Page 8: Social Media 101: How To Grow Your Practice Using Social Media (7/25/13)](https://reader038.fdocuments.net/reader038/viewer/2022110306/554ecfb1b4c9053c4b8b53ea/html5/thumbnails/8.jpg)
THE NEW WAY TO BE FOUND
![Page 9: Social Media 101: How To Grow Your Practice Using Social Media (7/25/13)](https://reader038.fdocuments.net/reader038/viewer/2022110306/554ecfb1b4c9053c4b8b53ea/html5/thumbnails/9.jpg)
WHATSOCIAL MEDIAWILL DO.
![Page 10: Social Media 101: How To Grow Your Practice Using Social Media (7/25/13)](https://reader038.fdocuments.net/reader038/viewer/2022110306/554ecfb1b4c9053c4b8b53ea/html5/thumbnails/10.jpg)
Social Media Will
ALLOW YOU TO EASILY REACH NEW PATIENTS.
![Page 11: Social Media 101: How To Grow Your Practice Using Social Media (7/25/13)](https://reader038.fdocuments.net/reader038/viewer/2022110306/554ecfb1b4c9053c4b8b53ea/html5/thumbnails/11.jpg)
Social Media Will
HELP YOUR PRACTICE STAY TOP OF MIND WITH CURRENT PATIENTS.
![Page 12: Social Media 101: How To Grow Your Practice Using Social Media (7/25/13)](https://reader038.fdocuments.net/reader038/viewer/2022110306/554ecfb1b4c9053c4b8b53ea/html5/thumbnails/12.jpg)
Social Media Will
HELP BUILD LASTING RELATIONSHIPS WITHALL PATIENTS.
![Page 13: Social Media 101: How To Grow Your Practice Using Social Media (7/25/13)](https://reader038.fdocuments.net/reader038/viewer/2022110306/554ecfb1b4c9053c4b8b53ea/html5/thumbnails/13.jpg)
WHATSOCIAL MEDIAWON’T DO.
![Page 14: Social Media 101: How To Grow Your Practice Using Social Media (7/25/13)](https://reader038.fdocuments.net/reader038/viewer/2022110306/554ecfb1b4c9053c4b8b53ea/html5/thumbnails/14.jpg)
SOCIAL MEDIA WON’T BE FREE.
![Page 15: Social Media 101: How To Grow Your Practice Using Social Media (7/25/13)](https://reader038.fdocuments.net/reader038/viewer/2022110306/554ecfb1b4c9053c4b8b53ea/html5/thumbnails/15.jpg)
SOCIAL MEDIA WON’TBRING YOU INSTANT RESULTS.
Week 1 Week 2 Week 3 Week 4 Week 5 Week 6
![Page 16: Social Media 101: How To Grow Your Practice Using Social Media (7/25/13)](https://reader038.fdocuments.net/reader038/viewer/2022110306/554ecfb1b4c9053c4b8b53ea/html5/thumbnails/16.jpg)
SOCIAL MEDIA WON’TMAKE UP FOR AN UNLIKEABLE PRACTICE.
![Page 17: Social Media 101: How To Grow Your Practice Using Social Media (7/25/13)](https://reader038.fdocuments.net/reader038/viewer/2022110306/554ecfb1b4c9053c4b8b53ea/html5/thumbnails/17.jpg)
HOW TO USESOCIAL MEDIATO GROW YOUR PRACTICEIN 10 EASY STEPS
![Page 18: Social Media 101: How To Grow Your Practice Using Social Media (7/25/13)](https://reader038.fdocuments.net/reader038/viewer/2022110306/554ecfb1b4c9053c4b8b53ea/html5/thumbnails/18.jpg)
1. GET STARTED
![Page 19: Social Media 101: How To Grow Your Practice Using Social Media (7/25/13)](https://reader038.fdocuments.net/reader038/viewer/2022110306/554ecfb1b4c9053c4b8b53ea/html5/thumbnails/19.jpg)
2. PERSONALIZE YOUR PAGE
![Page 20: Social Media 101: How To Grow Your Practice Using Social Media (7/25/13)](https://reader038.fdocuments.net/reader038/viewer/2022110306/554ecfb1b4c9053c4b8b53ea/html5/thumbnails/20.jpg)
3. GET CURRENTPATIENTS TO “LIKE” YOU
![Page 21: Social Media 101: How To Grow Your Practice Using Social Media (7/25/13)](https://reader038.fdocuments.net/reader038/viewer/2022110306/554ecfb1b4c9053c4b8b53ea/html5/thumbnails/21.jpg)
4. ADVERTISE TO FRIENDS OF CURRENT PATIENTS
![Page 22: Social Media 101: How To Grow Your Practice Using Social Media (7/25/13)](https://reader038.fdocuments.net/reader038/viewer/2022110306/554ecfb1b4c9053c4b8b53ea/html5/thumbnails/22.jpg)
5. USE CONTENT TO ENGAGE PATIENTS
![Page 23: Social Media 101: How To Grow Your Practice Using Social Media (7/25/13)](https://reader038.fdocuments.net/reader038/viewer/2022110306/554ecfb1b4c9053c4b8b53ea/html5/thumbnails/23.jpg)
6. PROVIDE VALUEWITH EDUCATION
![Page 24: Social Media 101: How To Grow Your Practice Using Social Media (7/25/13)](https://reader038.fdocuments.net/reader038/viewer/2022110306/554ecfb1b4c9053c4b8b53ea/html5/thumbnails/24.jpg)
7. CONNECT BY ENTERTAINING
![Page 25: Social Media 101: How To Grow Your Practice Using Social Media (7/25/13)](https://reader038.fdocuments.net/reader038/viewer/2022110306/554ecfb1b4c9053c4b8b53ea/html5/thumbnails/25.jpg)
8. CREATE INCENTIVES
![Page 26: Social Media 101: How To Grow Your Practice Using Social Media (7/25/13)](https://reader038.fdocuments.net/reader038/viewer/2022110306/554ecfb1b4c9053c4b8b53ea/html5/thumbnails/26.jpg)
9. GENERATE APPOINTMENT REQUESTS
![Page 27: Social Media 101: How To Grow Your Practice Using Social Media (7/25/13)](https://reader038.fdocuments.net/reader038/viewer/2022110306/554ecfb1b4c9053c4b8b53ea/html5/thumbnails/27.jpg)
10. ACQUIRE NEW PATIENTS
![Page 28: Social Media 101: How To Grow Your Practice Using Social Media (7/25/13)](https://reader038.fdocuments.net/reader038/viewer/2022110306/554ecfb1b4c9053c4b8b53ea/html5/thumbnails/28.jpg)
HOW CANLIKEABLE HELP?
![Page 29: Social Media 101: How To Grow Your Practice Using Social Media (7/25/13)](https://reader038.fdocuments.net/reader038/viewer/2022110306/554ecfb1b4c9053c4b8b53ea/html5/thumbnails/29.jpg)
WHAT WE OFFER
1. Created and scheduled content.
2. Hypertargeted Facebook advertising.
3. Custom tab applications & social media promotions.
4. Offline marketing kit.
5. One-on-one training & education.
![Page 30: Social Media 101: How To Grow Your Practice Using Social Media (7/25/13)](https://reader038.fdocuments.net/reader038/viewer/2022110306/554ecfb1b4c9053c4b8b53ea/html5/thumbnails/30.jpg)
CONTENT SCHEDULEDAND MANAGED FOR YOU
![Page 31: Social Media 101: How To Grow Your Practice Using Social Media (7/25/13)](https://reader038.fdocuments.net/reader038/viewer/2022110306/554ecfb1b4c9053c4b8b53ea/html5/thumbnails/31.jpg)
HYPER-TARGETEDADVERTISING
![Page 32: Social Media 101: How To Grow Your Practice Using Social Media (7/25/13)](https://reader038.fdocuments.net/reader038/viewer/2022110306/554ecfb1b4c9053c4b8b53ea/html5/thumbnails/32.jpg)
CUSTOM TAB APPS & SOCIAL PROMOTIONS
![Page 33: Social Media 101: How To Grow Your Practice Using Social Media (7/25/13)](https://reader038.fdocuments.net/reader038/viewer/2022110306/554ecfb1b4c9053c4b8b53ea/html5/thumbnails/33.jpg)
OFFLINE MARKETING SUPPORT
![Page 34: Social Media 101: How To Grow Your Practice Using Social Media (7/25/13)](https://reader038.fdocuments.net/reader038/viewer/2022110306/554ecfb1b4c9053c4b8b53ea/html5/thumbnails/34.jpg)
LIKEABLE TRAININGAND EDUCATION
Instructional Webinars
24/7 Customer Service
Staff Training
![Page 35: Social Media 101: How To Grow Your Practice Using Social Media (7/25/13)](https://reader038.fdocuments.net/reader038/viewer/2022110306/554ecfb1b4c9053c4b8b53ea/html5/thumbnails/35.jpg)
CASE STUDY
Dr. Andrew Dine's Facebook page
STARTED WITH 58 LIKES
NOW IT HAS 336 LIKES
In 4 months
579.3% INCREASE
![Page 36: Social Media 101: How To Grow Your Practice Using Social Media (7/25/13)](https://reader038.fdocuments.net/reader038/viewer/2022110306/554ecfb1b4c9053c4b8b53ea/html5/thumbnails/36.jpg)
WANT TO LEARN MORE?Schedule a FREE consultation with usin the next 24 hours!
E-mail [email protected] or call 212-359-4347!
Use code “LDW725” for yourFREE consultation!
![Page 37: Social Media 101: How To Grow Your Practice Using Social Media (7/25/13)](https://reader038.fdocuments.net/reader038/viewer/2022110306/554ecfb1b4c9053c4b8b53ea/html5/thumbnails/37.jpg)
JUSTFOR YOU! Download our free eBook today!!
Grow Your Practice in the Digital Age
http://www.likeabledentistsebook.com
![Page 38: Social Media 101: How To Grow Your Practice Using Social Media (7/25/13)](https://reader038.fdocuments.net/reader038/viewer/2022110306/554ecfb1b4c9053c4b8b53ea/html5/thumbnails/38.jpg)
THANK YOU / GRAND PRIZE!CONTACTDave Kerpen
TWITTER@davekerpen
PHONE212-359-4355
QUESTIONS?