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Aloha Society of Association Executives

September 29, 2010

Social Media 101 Social Media 101 Social Media 101 Social Media 101 HandsHandsHandsHands----On WorkshopOn WorkshopOn WorkshopOn Workshop

September 29, 2010

Presented by

David Shimamoto and

Donny C. Shimamoto, CPA.CITP

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Social Media 101 HandsSocial Media 101 HandsSocial Media 101 HandsSocial Media 101 Hands----on Workshopon Workshopon Workshopon Workshop

� Today’s Objectives

– Understand social media basic concepts

– Understand the implications of social media for professional and business useprofessional and business use

– Facebook, LinkedIn, and Twitter

� Get a person(al) account created

� Get familiar with the basic functionality

� Learn basic social media protocols and conventions

� What are your objectives for today’s class?

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IntrapriseTechKnowlogies LLCIntrapriseTechKnowlogies LLCIntrapriseTechKnowlogies LLCIntrapriseTechKnowlogies LLC

Company Profile� Management Consulting

– Organizational Development with a focus on Enterprise Architecture, IT Governance, Business Intelligence and Performance ManagementPerformance Management

– Specializing in operations, financial, information, and technology risk management

� Technology Consulting– IT Outsourcing for small and middle market organizations

� CPA Firm– Accounting outsourcing and compliance services

– IT audit and compliance services

� Industries served– Hospitality, Not-for-Profit, Professional Services, Retail

IntrapriseTechKnowlogies LLCIntrapriseTechKnowlogies LLCIntrapriseTechKnowlogies LLCIntrapriseTechKnowlogies LLC

David Shimamoto

� Senior Consultant

� Lead Developer – Web Technologies� Lead Developer – Web Technologies

Donny C. Shimamoto, CPA.CITP� Founder & Managing Director

� CPA specializing in risk management and IT

� One of 3 Certified IT Professionals in Hawaii

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Social Media 101 HandsSocial Media 101 HandsSocial Media 101 HandsSocial Media 101 Hands----on Workshopon Workshopon Workshopon Workshop

� Participant Introductions

� Overview of Social Media

� Professional/Business Use of Social Media

Guided Tours of Features & Functionality� Guided Tours of Features & Functionality

– Twitter

– LinkedIn

– Facebook

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Participant IntroductionsParticipant IntroductionsParticipant IntroductionsParticipant Introductions

Take 2-3 minutes to introduce yourself and answer the following questions:

� What is your role in your organization?

� What is your experience in using:� What is your experience in using:

– Facebook?

– Twitter?

– LinkedIn?

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Overview of Social MediaOverview of Social MediaOverview of Social MediaOverview of Social Media

� Social mediaSocial mediaSocial mediaSocial media are media for social interaction, using highly accessible and scalable publishing techniques.

� Social media use web-based technologies to transform and broadcast media monologues into transform and broadcast media monologues into social media dialogues.

� They support the democratization of knowledge and information and transform people from content consumers to content producers

Source: Wikipedia, http://en.wikipedia.org/wiki/Social_media

Overview of Social MediaOverview of Social MediaOverview of Social MediaOverview of Social Media

� Social Media is Mainstream

– Social networking sites are the hottest attraction on the Internet, dethroning pornography…

� Reuters - September 16, 2008Reuters - September 16, 2008

� http://www.reuters.com/article/idUSSP31943720080916

– Twitter records 96 million unique visitors

� Mashable (via CNN) – September 28, 2010

� http://www.cnn.com/2010/TECH/social.media/09/28/twitter.myspace/index.html

– Facebook reports 500 million users; 50% log in every day; 70% outside of the US

� Facebook – September 28, 2010

� http://www.facebook.com/press/info.php?statistics8

Overview of Social MediaOverview of Social MediaOverview of Social MediaOverview of Social Media

Types of Social Media Technologies

� Communication

– Blogs: Blogger, TypePad, WordPress

– Micro-Blogs: TwitterMicro-Blogs: Twitter

– Networking: Facebook, LinkedIn, MySpace, Ning

– Events: Evite

� Collaboration

– Wikis: Wikipedia, Wetpaint

– Bookmarking: Delicious, Google Reader

� Multi-media

– Photos: Flickr, Photobucket, Picasa

– Video: YouTube

Note: Technology listed only under primary category, many provide

multiple functions.

Professional/Business Use of Social MediaProfessional/Business Use of Social MediaProfessional/Business Use of Social MediaProfessional/Business Use of Social Media

Potential Benefits to BusinessPotential Benefits to BusinessPotential Benefits to BusinessPotential Benefits to Business RisksRisksRisksRisks and Liabilitiesand Liabilitiesand Liabilitiesand Liabilities

• Cost-effective advertising and public relations

• Improved customer service

• Increased awareness of

• Release of personal or confidential information

• Exposure of trade secrets or competitive strategies

• Increased awareness of competitor activity

• Lower costs of doing business

• Better employee morale

• Easier and faster research

• Higher employee engagement

• Better overall communication, coordination and reach

competitive strategies

• Damage to company image and reputation

• Loss of productivity

• Lawsuits relate to recruiting, hiring, and firing

• Negative impression given to job applicants, clients, and vendors

• Defamation of employers, customers, competitors, or vendors10

Source: Social Media and the Workplace: A Guide for Hawaii Employers; Altres; 2010

Professional/Business Use of Social MediaProfessional/Business Use of Social MediaProfessional/Business Use of Social MediaProfessional/Business Use of Social Media

Organizations must adopt Social Media

policies to balance benefits and

mitigate risks and liabilities

� Top four reasons for policy adoption:

– 70% Minimize productivity loss

– 69% Protection of organization’s reputation

– 67% Protection of intellectual property & proprietary information

– 41% Help recruiting effortsSource: “Employer Perspectives on Social Networking: Global Key Findings”, Oct 2009

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Guided Tours ofGuided Tours ofGuided Tours ofGuided Tours ofFeatures & FunctionalityFeatures & FunctionalityFeatures & FunctionalityFeatures & Functionality

• Twitter

• LinkedIn

• Facebook

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Social Media Technologies Social Media Technologies Social Media Technologies Social Media Technologies –––– MicroMicroMicroMicro----BlogsBlogsBlogsBlogs

� Purpose

– Publish regular entries of information, graphics, commentary, descriptions of events, video, etc.

� Format� Format

– Text, multimedia, and/or links

– Entries are usually VERY short

– Friends/followers receive the entries

� Example(s)

– Twitter www.twitter.com

– Facebook, MySpace, and LinkedIn also have micro-blog functionality

Guided Tour: TwitterGuided Tour: TwitterGuided Tour: TwitterGuided Tour: Twitter

� Primary Purpose(s)

– Micro-blog

� Interesting Tidbits

– 96,000,000 unique visitors (Sept 2010)– 96,000,000 unique visitors (Sept 2010)

– 50,000,000 “tweets” each day (Feb 2010)

– The Library of Congress is archiving all public tweets back to Twitter’s founding in March 2006

– 80% of twitter usage is on mobile devices

www.twitter.com

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Social Media Technologies Social Media Technologies Social Media Technologies Social Media Technologies –––– NetworkingNetworkingNetworkingNetworking

� Purpose

– Build and capture social relationships among people/entities based on a variety of factors

– Enable an online community with shared interest– Enable an online community with shared interest

� Format

– Self-created Profile

– Able to “connect” or “friend” people

– Able to associate to “groups”

– Able to identify “interests”

� Example(s)

– Facebook, LinkedIn, MySpace, Ning

Guided Tour: LinkedInGuided Tour: LinkedInGuided Tour: LinkedInGuided Tour: LinkedIn

� Primary Purpose(s)

– Networking (Professional), Micro-blogging, Community Building (Professional)

� Interesting Tidbits� Interesting Tidbits

– Over 75 million member in over 200 counties (Sept 2010)

– 49% of users considered “decision-makers”

– Executives from all Fortune 500 companies are members

www.linkedin.com

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Guided Tour: FacebookGuided Tour: FacebookGuided Tour: FacebookGuided Tour: Facebook

� Primary Purpose(s)

– Interactive Micro-blogging, Multi-Media Sharing, Networking (Personal), Gaming

� Interesting Tidbits� Interesting Tidbits

– #1 web site visited by businesses @ 6.8%

� (by % of ALL traffic); Google was 2nd @ 3.4%

– Average user has: 130 friends, creates 70 pieces of contents per month; is connected to 70 pages, groups and events

– Fastest growing user group: Women ages 55-65

www.facebook.com17

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Closing ThoughtsClosing ThoughtsClosing ThoughtsClosing Thoughtsand Questions?and Questions?and Questions?and Questions?

Thank you for your

participation and attention

Feedback or questions are always welcome: donny@myitk.com

Donny Shimamoto, CPA.CITP | 808-735-832418