Social Media 101: Beyond the Hype

Beyond the Hype: A No-Nonsense Introduction to

Social Media’s Real Power and Promise for NH Businesses

(Especially in This Untamed Economic Environment)

Created exclusively for The “A-Ha!” NH

Social Media Business Summit

Presented by Lani & Allen VoivodCo-owners and Content Lovers

of Epiphanies, Inc.

Epiphanies, Inc. | Social Marketing and Success Strategies | www.AhaYourself.com

First, a note to YOU, our friend checking out this presentation on

SlideShare.net

Epiphanies, Inc. | Social Marketing & Success Strategies | www.AhaYourself.com

Hey, thanks for popping in. You’re about to cruise one of three presentations created for the 2009 “A-Ha!” NH Social Media Business Summit.

Sponsored by Public Service of New Hampshire and in partnership with the NH Division of Economic Development and the state’s “Stay, Work, and Play” initiative, the June 15th event drew a sold-out crowd of 100 passionate professionals, business leaders, and key team members of mission-driven organizations. Our focus was on how social media tools and strategies can best boost visibility, community, reach, competitive edge, and PROFITS in this, how shall we say…UNIQUE economic environment.

With more than a decade in brand building, niche content development, and bleeding-edge online business tactics under our belts, we share powerful social marketing and success strategies with “imperfect-preneurs” (like us), global brands (like Barbie), and mission-driven organizations (like the NH Division of Economic Development) through speaking, workshops, customized training programs, and consulting.

To find out more about how Epiphanies, Inc. can help you and your business or organization, check out www.EpiphaniesInc.com/SocialSuccess. Thanks again!

@LaniVoivod & @AllenVoivod

“Hi. We’re Lani & Allen.”


Fast Facts NH Biz Owners since 2004

Started as an online “Creative

content enterprise”

Evolved to Social Marketing &

Success Strategies

Learning from the top marketing

& biz minds out there &

Investing less in marketing and

more on professional

development

We practice what we preach

Ali Brown

Adam UrbanskiMelanie Strick

Mari Smith

Suzanne FB

Gary Hirshberg

Lorrie Ferrero

“We’re parents, too, living & playing in NH.”


Our Intentions for Today…

Meet You Where You’re At

Expand Awareness

Tap Into the Knowledge in the Room

Demonstrate the Value

Share Real-life Success Stories

Epiphanies, inc. | Social Marketing and Success Strategies | www.AhaYourself.com

Set Your Intentions, Too…

Be OPEN

Listen

Capture Your “A-Ha!”

Replace “Work-Pain-Ugh”

with “PLAY-FUN-LEVITY”


Piece of cake, right?


Social media marketing begins with

MINDSET!


Common Concerns


What turns business professionals off about social media:

Privacy

Identity Theft

Negative Ninnies

Non-professional

Overwhelm

A Recent Negative Ninny Story…

“I really don’t see

how a

convenience

store could use a

Facebook page.”



The #1 Truth of Social Media…

Creativity is your capital!Since 11/06:

85 Videos

77 million views

Sales up

700%

Will It Blend? on YouTube

Source: SearchEnginewatch.com


The #1 Rule of Social Media…

There ARE no “rules”!

“Don’t sell!” But Dell’s made $1 million+ on Twitter so far in 2009.

“You can’t outsource relationships!” Tell that to Oprah.

“You gotta be online 24/7!” Hogwash.

However, there are rules of thumb…

A Taste of the Hype…


“…the numbers are starting to swell. Facebook, the most popular of the

social media sites, has nearly 200 million users worldwide. LinkedIn

is like Facebook for professionals, and more than 30 million of us

have signed up. …And Twitter—not even three years old—tracks

thousands upon thousands of instant message "tweets" every day …”


Free or Low Cost vs. BankbusterWhich is it?


Free or Low Cost vs. BankbusterWhich is it?

"Fits my girthy frame, has wolves on it, attracts women.”

Rutgers law student posted this Amazon.com review comment fall ‘08

Amazon spokeswoman said the shirt’s been #1 apparel item since 5/19

Michael Krinsky, owner of Keene, NH biz, says they’re selling 1000s/day

Source: Yahoo! News


(Psst! Remember that “FUN” thing?)


Attract like-

minded peeps

Invite

unexpected

opportunities

Stand out from

the crowd


“New Hampshire’s economic recovery

will depend on small business.”-Source: SBA Office of Advocacy, January 2009


137,901 small businesses in NH

32,103 small employers provide

jobs to 54.9% of NH’s workforce

Microenterprise owners make up

87% of NH businesses

“…Of the 209 Inc. 500 companies that participated in the study, 44 percent

described social media as a critical part of their business strategy,

up from 25 in a similar analysis conducted last year. For the second year

in a row, social networking sites were cited as the most widely used

tool.”


“…The mushrooming of Web 2.0 technologies coupled with employers' heightened

understanding of how to use these tools to find and hire attractive

employees promises to radically reshape the recruiting landscape, say fans

like Throckmorton. "There's never been a better way to proactively go out and find

and hire people you think are a good fit for your position.”


Increase clients and

customers?

Leverage resources?

Increase average

transaction value?

Gain competitive

edge?

Increase frequency of

purchase?

Boost $$$$$$?Epiphanies, inc. | Social Marketing and Success Strategies | www.AhaYourself.com

So the real questions are…

Can social media tools be used to:

To get beyond the hype…


You must know what tools exist AND what

kind of power they have before you can really get traction on what works for you and

your biz goals.

“Where do I start?”

Social Media Breakfast NH (& Boston)

Social Media Club on Ning

NH Tweet-ups

Mashable.com

@MariSmith

Right here


Books: 1) The New Rules of Marketing & PR,

2) Tribes, 3) The Long Tail …dive in!

Our gifts to you…

(Psst - don’t forget to check out don’t forget to check out EpiphaniesInc.com/SocialSuccess EpiphaniesInc.com/SocialSuccess

to discover how we can help you and your venturesto discover how we can help you and your ventures!)

Have lots of ideas, but don’t know which ones to put into action? Want to profit from your best “Aha” Moments?

Get your FREE “A-Ha!” Success Kit today at AhaSuccessKit.com, and transform your boldest insights into revenue-generating, joy-filled results!

This Twitter Special Report reveals 37 easy ways to tap into the power of social marketing using the world’s fastest-growing social network.

Download your free copy at EpiphaniesInc.com/Twitter!

For free articles, resources, information, and insights on how to drive revenue and results in the online realm, get your free subscription to the Inciter ezine at InciteMe.com!


Social Media 101: Beyond the Hype

Business

Transcript of Social Media 101: Beyond the Hype