Social Media 101 and Facebook For Business
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Transcript of Social Media 101 and Facebook For Business
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THANK YOU MANHATTAN CHAMBER OF COMMERCE AND TD BANK
FACEBOOK FORBUSINESS
Ramon RayRegional Business Development, Director NY/NJ, Infusionsoft
Editor & Technology Evangelist, Smallbiztechnology.com
Facebook.com/smallbiztechnology
@ramonray
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RAMON RAY, AUTHOR
‘THE FACEBOOK GUIDE TO SMALL
BUSINESS MARKETING’
Wiley (February 2013), Amazon.com best seller
FACEBOOK FOR BUSINESS: WHAT WE’LL COVER
Overview of Social Media: FRE Overview of Facebook For Business Tricks and Tactics Business Owners Can
Do Selling (Advertising) On Facebook Facebook Integration (Social Plugins)
SOCIAL MEDIA OVERVIEW
In order to be effective, social media content must be:
Frequent Relevant Engaging
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SOCIAL MEDIA OVERVIEW: FREQUENCY
Post regularly
Out of site – out of mind
“I Tweet Once A Week” is not enough
Don’t post too often
Each social network is different
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SOCIAL MEDIA OVERVIEW: SOCIAL DIFFERENCES
Twitter – Frequent, short, to the point, bursts
Facebook – Engaging, picturesque, light
LinkedIn – Business to Business; personal/contacts
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SOCIAL MEDIA OVERVIEW: RELEVANT
Create content that relates to your product / service
Create content that YOUR AUDIENCE wants (first phase of Infusionsoft Lifecyle Marketing)
Join the social conversation (don’t break it up or be out of place)
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SOCIAL MEDIA OVERVIEW: ENGAGEMENT
Create content that people want to ‘Share’ with others
People (business owners) are on social media (online overall) to share experiences with others – enable this
Boring content loses – informative, education, entertaining, fun content wins
Tips – photos, video, polls, surveys, about YOU not about ME or I
SOCIAL MEDIA OVERVIEW CONCEPT: CONTENT MARKETING
Successful online marketing is all about content Content feeds search engines (educate, inform, entertain) Content feeds social networks (what interests my friends and
my peers?)
FACEBOOK FOR BUSINESS ESSENTIALS
Engaging Time Line
Tabs (custom)
Apps (custom)
Insights (analytics are IMPORTANT)
Paid Advertising (sponsored posts / ads)
Don’t Sell! Find / Identify Target Market
Images are POWERFUL!
FACEBOOK FOR BUSINESS: YOUR TIMELINE
Engaging Timeline Imagery
Keep it fresh and alive
FACEBOOK FOR BUSINESS: TABS
Tabs give you the ability to allow your followers to connect to specific areas of your business.
Tabs
FACEBOOK FOR BUSINESS
AppsYou can create custom
Apps that allow you to create specialty pages to add to your Facebook page.
Click This App
To Get This Special Page
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FACEBOOK FOR BUSINESS: TOOL KIT
FACEBOOK FOR BUSINESS: FACEBOOK INSIGHTS
Facebook Insights is the analytic tool for measuring different metrics on your Facebook Page (not personal profiles).
Provides information on the performance of your Page and the interaction of your visitors.
You have the ability to measure different metrics such as:
Likes
Reach
‘Talking About This’
Demographic information
FACEBOOK FOR BUSINESS: FACEBOOK INSIGHTS
The ability to measure by metrics such as Gender, Age, Location allow you to customize your content to ensure you are optimizing your full reach potential.
SHOULD YOU DO WHAT YOU CAN’T MEASURE?
FACEBOOK FOR BUSINESS: ADVERTISING ON FACEBOOK
Advertising options:
Sponsored Stories / Posts
Paid Ads
Ads are effective way to:
Reach new customers
Deepen relationships with customers
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FACEBOOK FOR BUSINESS: ADVERTISING ON FACEBOOK
Facebook Advertising Best Practices: Identify Your Goals Define Your Target Customer Create a ad for the demographic you want to reach at Test and refine
FACEBOOK FOR BUSINESS: ADVERTISING BIG TIP
Stop “selling” Identify your target market Nurture the relationship Build trust Use Facebook to find your ideal
prospect …then sell to the “customer”
later (Lifecycle Marketing concept is
key)http://bit.ly/petflowfacebook
FACEBOOK FOR BUSINESS: IMAGES ARE POWERFUL
Facebook is a very ‘visual’ world.
Using engaging images on your page
Draw attention and encourage engagement that will help spread the word about your business.
FACEBOOK FOR BUSINESS: TRICKS AND TACTICS
Complete the ‘About’ Section: Include your business email address so people can easily contact you!
Use Power Editor To Manage Ads In Bulk
https://www.facebook.com/help/332626706817162/
Upload customer contact information and advertise to customers or prospects
Use Programs That Allow You To Schedule Posts
Dlvr.it (www.dlvr.it)
HooteSuite (www.hootesuite.com)
Crowdbooster (www.crowdbooster.com)
Customer Facebook tools (GroSocial)
Use Facebook Social Plugins to bring the social benefits of Facebook to your web site, blog or other property
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FACEBOOK FOR BUSINESS: PLUGINS
https://developers.facebook.com/docs/plugins/
FACEBOOK FOR BUSINESS: FACEBOOK PLUGINS
Like button: Click Like to publicly share and connect with content from other websites that you find interesting.
Like
FACEBOOK FOR BUSINESS: FACEBOOK PLUGINS
Send button: Click Send to share a link and optional note as a private Facebook message, Facebook Group post, or email.
FACEBOOK FOR BUSINESS: FACEBOOK PLUGINS
Comments: The Comments plugin lets users comment on any piece of content on your site.
Comments are amplified through their networks
FACEBOOK FOR BUSINESS: FACEBOOK PLUGINS
Activity Feed plugin shows users what their friends are doing on your site through likes and comments.
FACEBOOK FOR BUSINESS: FACEBOOK PLUGINS
Recommendations Box - The Recommendations plugin gives users personalized suggestions for pages on your site they might like.
FACEBOOK FOR BUSINESS: TWO IMPORTANT CONCEPTS
Frequent. Relevant. Engaging.
Social Content Marketing: Social alone is not enough
SOCIAL MEDIA OVERVIEW
In order to be effective, social media content must be:
Frequent Relevant Engaging
FACEBOOK FOR BUSINESS: ADVERTISING BIG TIP
Stop “selling” Identify your target market Nurture the relationship Build trust Capture contact information into your
own database Cheaper to capture interest than to
sell Cheaper to sell to prospects you’ve
engaged …then sell with Lifecycle Marketing http://bit.ly/petflowfacebook
FACEBOOK FOR BUSINESS: SOCIAL LIFECYCLE MARKETING
Attract attention/traffic
Capture leads Nurture
prospects/leads Convert to sales Deliver and satisfy Have French Fries Get Referrals
BUT WAIT, THEIRS MORE…
Facebook pages, groups and your personal page
Privacy
Facebook local features
Facebook offers
Engage with your community (talk back to your tribe)
Like and community as your page
Have a variety of interesting (not boring) posts
Beyond Facebook to boost Facebook (video, podcasts and more)
FACEBOOK FOR BUSINESS: TWO IMPORTANT CONCEPTS
Frequent. Relevant. Engaging.
Social Content Marketing: Social alone is not enough
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THANK YOU MANHATTAN CHAMBER OF COMMERCE AND TD BANK
FACEBOOK FORBUSINESS
Ramon Ray
Regional Director of Development, Infusionsoft
Technology Evangelist, Smallbiztechnology.com