Social media 101 | An introduction for small businesses
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Transcript of Social media 101 | An introduction for small businesses
Social Media 101for small businesses
[The three little pigs video]
How can I use social media to achieve my business
objectives?
1. The state of social2. Content3. Influencer marketing4. What social can achieve5. Practical stuff: Making it happen6. Further learningQ&A
On the menu
1. The state of social
2005
2013
You’re at a bar…
Source: We Collaborate.
13m 7.4m 2.6m 4.6m
2. Content
Think about your brand
content plan
content strategy
business objectives
Content types:
PaidOwned Earned
the average attention span of the human adult
the average attention span of the human adult
8.25 seconds
Content: Make it meaningful
https://instagram.com/p/7aa3Nph0B5/
UnderstandYourAudience
What your content plan might look like
2. Influencers
Collaborate
2. What social can achieve
#blacklivesmatter#bringbackourgirls#thedress#jesuischarlie
When not to use social media
• To fix something big – take it offline• To sell sell sell• To talk about yourself all the time• To control the conversation• To share bad content
“A customer is for lifeNot just for Christmas.”
-Anon
4. Good practice
Hashtags
• Hashtags can be “active” on every platform but Linkedin (different ways of use)
• Event hashtags: keep them short & sweet
• Make them shareable
Tagging
A simple tool to make your tweet go furtherAnd of course, connect and converse
Post length
Attention spans
Visual clutter
Devices
K.I.S.S!
86% of internet users in SA access the internet via mobile technology
- Mobile Marketing Association of SA
“Copy is like a skirt.It should be short enough to keep it interesting but long enough to cover the subject .”
- Unknown
Visuals
Again, keep it simple
Let your imagery and copy work together
Frequency
Good manners(and crisis plans)
5. Practical stuff: making it happen
Skills
• Strategy• Content planning• Content creation: writer, graphics etc• Community management• Data analysis
How much does it cost?
• Depends on what you aim to do• Who you hire• How you aim to get there
The digital advantage: measurement
Tracking and optimizing AS YOU GO
What advertising looks like
Facebook for business
Handy tools
Analysis:
Native tracking - Free tools that come with Facebook, YouTube, Linkedin, blog etc
Google analytics on your website
Social Bro – community insights for Twitter
Bitly
Hashtracking
Listening:
Hootsuite – scheduling, tracking keywords etc (and scheduling)(also good for scheduling)
Google alerts- monitoring online reputation
The rewards: Learning, improving, growing
What does effective social media look like?
• It starts with a strategy• It builds relationships• It’s founded on relevant, real & value-
adding content• It is consistent over time• It’s always evolving
6. Further learning
• The Quirk textbook (free!)• Sign up for news:
– Memeburn– Social media examiner– Content Marketing Institute– Adweek– Forbes– Mashable
• Ask Google!• Practice
Q&A
Thank you
More here@georgiechennels
Or find me on LinkedinGeorgie Chennells