FOR GLOBAL BEAUTY INTERNATIONAL

OUTLINE Social Media- what?

Crafting an effective Editorial Calendar

Creating Meaningful Conversations about your Brand

Do’s and Dont’s

SOCIAL MEDIA

SOCIAL MEDIA WHAT?

Social Medi! is basically about online conversations

Social Medi! Seeding is basically about posting your content in pockets of

high traffic communities and connection points.

Vi!

Vi!

Communities of real voices

Social Media Marketing (Natural Seeding)

Search Engine Marketing (Paid Seeding)

Earning attention Digital PR Word of Mouth Viral Seeding

Buying attention Media buying- video views Blogvetorials Via Social8

Social Media Marketing (Natural Seeding)

Search Engine Marketing (Paid Seeding)

Content is embedded Awareness and google results growing organically

Guaranteed Reach May or may not generate conversation

Via Social8

 

So What?  

What does this mean for your brand?

Making Social Media Work for You

Have a Game Plan (be organized.)

Crafting and Keeping to your Editorial Calendar

Your Editorial Calendar

Basically what, when and where you’re going to post up your messages on various social

media mediums.

Crafting Your Editorial Calendar (Also known as your social media content

calendar)

 1.  Define your Brand Values

These values are the foundation of your message and will help maintain your brand

image

Via worksmartmompreneur

Crafting Your Editorial Calendar (Also known as your social media content

calendar)

   2.  Outline your ultimate goal

What are you working towards? Each social media channel serves a different purpose and

having a clear vision will help you work towards it effectively.

Via worksmartmompreneur

Crafting Your Editorial Calendar (Also known as your social media content

calendar)

   3. Identify Themes and Sub Themes

What concerns are your target audience most consumed by? What common questions do your

clients normally ask? Have your social media postings fall under an overarching theme

addressing one concern every week/month.

Via worksmartmompreneur Via worksmartmompreneur

Crafting Your Editorial Calendar (Also known as your social media content

calendar)

   4. Sync your team

Create an online calendar using Google Calendars with the proposed themes and social media postings filled in, and share it with the

rest of your team! This allows gaps to be pinpointed and everyone to be up to speed all

the time!

Via worksmartmompreneur

Crafting Your Editorial Calendar (Also known as your social media content

calendar)

   PS.

How frequently you should post depends on the nature of your brand, but a safe estimate

would be once a day.

The key is to be consistent! Via worksmartmompreneur

There’s no point posting

If noone’s listening

But

Engaging with your community

&

creating meaningful conversations about your

brand

It’s like being in a relationship

Let them…

... Finish your sentences Be Relevant Give them conversation starters Provide high quality content that consumers want to talk about Ask questions

Is it working?

Track your people connections, reposts, tag your content so it can be found easily and to strengthen brand association with certain keywords.

Understand your social media channels

What type of content will get you noticed?

Ie. The Facebook Edgerank Algorithm means that rich media content like photos and videos are more likely to show up on your community’s live feed.

Do’s and Don’ts According to WOMMA’s (word of mouth

marketing association) Ethic Code:

1.  Be Honest in your relationship :who are you representing/ speaking for?

2.  Be honest in your opinion: say what you believe

3.  Be honest in your Identity: say who you are

THANK YOU Jemimah Wei

Social Media Strategist & Copywriter

Havas Media Singapore

www.twitter.com/jemmawei