Social Media 101Presented to:

Saturday, February 1, 2014

www.corporatecalibermedia.com

What is social media marketing?Social media marketing is the process of building awareness about you, your products or services through the various social media channels. The ultimate goal of any social media marketing campaign is to drive traffic to a website, increase brand visibility, gain more social media followers or find more customers.

The most popular social media networks today are:

Why is social media marketing important? It’s faster and more cost-effective than traditional media as

a way to communicate your message It’s a trend – Millions of people spend a good amount of

their time on social media networks It’s the new influencer – with the increased amount of

brand presence on social media networks, more fans and followers are converting into ambassadors for their favorite products and services.

It creates loyalty among fans and followers by providing valuable content.

It’s the new way to market and it’s here to stay.

Effective social media

tells your story and compels people to

take action.

Get in onThis!

The 4 C’s of Social Media Marketing: 1. COMMITMENT – Be consistent with efforts; don’t set it [up]

and forget it2. COMPELLING STORY – Add engaging posts that elicit

emotion in your fans3. CONTENT – Share valuable content that teaches or

inspires fans 4. CALL TO ACTION – Ask the fan to take action BUT always

be mindful of your Pitch to Value Ratio (PVR); fans don’t want a constant sell; be sure to provide more value and entertainment than requests to act LIKE

ME!!!!!

Getting Started:

Don‘t miss the mark…..

Optimize your Profiles: 1) Cover Photo – Prime real estate on your page – don’t leave

it blank!2) Profile image- brand with your logo 3) About – list who you are, your mission, contact numbers for

volunteers, etc. This is the best place to tell your story! 4) Links - To your website and your other social media pages

Recommended Posting Frequency:

Facebook business page – No more than 1-2 times per day and no more than 7 times per week. There are studies that support this guideline.

Twitter – The more you tweet the more exposure you get.

Google+ Business page and Google+ profile page – as many times as you want but don’t overdo it because this may create the opposite results.

Instagram – 1-3 times per week.

Entertain

Inspire or Motivate

Start Conversation

Teach or Inform

Provide Relevant Info

Create a Mix of Interesting and Engaging Content :

Ask a question

People love Monday Motivation

Establish an expert

Share articles & news

Funny pics, jokes

TIP:Use a color

coordinated

calendar to stay on

task

More Content Ideas: Articles/Stories/Pages related to your niche but not only

from your own website Interesting statistics about your niche Motivational quotes related to your niche or otherwise Research studies Images and Videos – Videos are shared 12x more often

than photos; Photos are liked 2x more than plain text posts. Funny stuff- whatever your niche, you can share once in a

while a joke, a funny image or video to make your followers smile.

3rd Party Endorsements – Testimonials from others have higher value. Ask for a comment from a happy customer/volunteer.

Don’t Forget to Engage – Every time you “like” or “share” or “comment” on a post you create a backlink to you.

Know Your Platforms: Use @ to tag other users, businesses and groups Hashtags (#) can make your content more searchable so don’t forget to use them; Remember to start the #RTEP hashtag. Use it often! Always try to make use of the trending words or phrases to spin the conversation in your direction

Use words that are popular whenever possible; Facebook now automatically takes trending words and highlights the post containing those words.

YouTube is the 2nd largest search engine after #1 Google; in search engine results page, Google now lists video content at the top Brand your channel with your website URL and the top key words you use to describe your biz Keep it short and sweet; they don’t have to be professional quality.

8 Tips to Writing Engaging Facebook Posts

4.

3.

2.

1.Be NATURAL

Be VISUAL

Be RELEVANT

Be SUCCINCT

Facebook is a fun and relaxed environment. Your writing should be natural, nice and not too formal.

Images and videos make for the most engaging posts. Post images that fit well in the newsfeed. Adding a good image will attract readers.

The shorter the better. Posts with 80 or less characters or less are the most engaging. Learn to edit your posts so thatthey make sense with less words.

Your posts should be written for immediate action- write your posts so that they can be read and engaged with right now. Remember, Facebook aims to be the #1 digital newspaper.

8 Tips to Writing Engaging Facebook Posts 5. Emotions encourage fans to share. The most shared posts

sway and persuade. They are invitations to discussion and interchange. Aim to write posts that scream for a reaction.

Questions are a great way to get comments. Your fans will welcome the chance to express opinions - givethem a chance to do so. Place your question at the end of your post if you can.

The most important is to be and speak as yourself. They expect you to write in your usual tone of voice and this will help them relate to you better. Make them feel like you’re a friend talking to them directly.

Inspirational quotes work very well across social media. People love to relate to great things that were said by great people. Try to also post quotes within images.

Be Emotional

6.Ask Fans

7.Post Quotes

8.Just Be Yourself

“I’m ok with being green”

Your Checklist:

Think before you post!

Ask yourself these questions before you click that button:

Did I post something to entertain, inspire, start a conversation, inform or provide relevant info? Did I tag (@) a person or business to increase my reach and include a hashtag (#) to make my post more searchable? Is my post engaging enough to be shared or liked? Is my grammar, spelling and punctuation on point? Have I said something insensitive or offensive? If I shared a link, did I add my own commentary and insight?

Use the tools to make your good post……..

…better.Image

Tagged larger groups for added exposure

Popular hashtag

Teaching something

Social Media 101 brought to you by:Corporate Caliber Media and Marketing, LLCShantae Jones, presenterOwner | CEO sjones@corporatecalibermedia.com 561-809-6633www.corporatecalibermedia.com