Social Maturity Model by @lithiumtech
1
confidential the social business roadmap stage 1 traditional stage 2 experimental stage 3 operational stage 4 real results stage 5 fully engaged listening measurement share of voice customer sentiment press mentions facebook page twitter response center corporate blogs followers fans likes brand community social hub gamification systems customer engagement organic traffic word of mouth customer lifecycle integration business system integration central data and analytics revenue uplift call deflection customer loyalty net promoter score customers are part of the extended workforce of the company social is infused across the entire customer experience competitive differentiation share price
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Transcript of Social Maturity Model by @lithiumtech
confidential
the social business roadmap
stage 1traditional
stage 2experimental
stage 3operational
stage 4real results
stage 5fully engaged
listening
measurement
share of voice
customer sentiment
press mentions
facebook page
twitter response center
corporate blogs
followers
fans
likes
brand community
social hub
gamification systems
customer engagement
organic traffic
word of mouth
customer lifecycle integration
business system integration
central data and analytics
revenue uplift
call deflection
customer loyalty
net promoter score
customers are part of the extended
workforce of the company
social is infused across the entire
customer experience
competitive differentiation
share price
