Social Marketing - The Party your are not invited to (Hebrew)
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Transcript of Social Marketing - The Party your are not invited to (Hebrew)
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© Hanoch Rabinovitz. nobi. All Rights Reserved 2011
���אחר-צהריים טובים באדיבות מאפיית אנג'ל
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© Hanoch Rabinovitz. nobi. All Rights Reserved 2011
���המסיבה���שלא
הוזמנת אליה!
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© Hanoch Rabinovitz. nobi. All Rights Reserved 2011
���מה זה שיווק?
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© Hanoch Rabinovitz. nobi. All Rights Reserved 2011
���חיבור���רלוונטי
בין אנשים לרעיונות
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© Hanoch Rabinovitz. nobi. All Rights Reserved 2011
איפה יוצא אינטרנטה?
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© Hanoch Rabinovitz. nobi. All Rights Reserved 2011
סליחה איפה זה "העולם הוירטואלי"?
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© Hanoch Rabinovitz. nobi. All Rights Reserved 2011
מי אחראי על ה"אינטרנט"?
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© Hanoch Rabinovitz. nobi. All Rights Reserved 2011
���גלובס. 11 לדצמבר 2007 מקור: ד"ר יובל דרור, הגלוב
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© Hanoch Rabinovitz. nobi. All Rights Reserved 2011
1969
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© Hanoch Rabinovitz. nobi. All Rights Reserved 2011
���המדיה חברותיתה?
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© Hanoch Rabinovitz. nobi. All Rights Reserved 2011
אין דין ואין דיין
bla bla-‐bla
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© Hanoch Rabinovitz. nobi. All Rights Reserved 2011
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© Hanoch Rabinovitz. nobi. All Rights Reserved 2011
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© Hanoch Rabinovitz. nobi. All Rights Reserved 2011
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© Hanoch Rabinovitz. nobi. All Rights Reserved 2011
15,000 לפנה"ס
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© Hanoch Rabinovitz. nobi. All Rights Reserved 2011
2004
2003
זה לא אני. זה אנחנו!
2005 2006 2007
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© Hanoch Rabinovitz. nobi. All Rights Reserved 2011
���החיים דיגיטלב?
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© Hanoch Rabinovitz. nobi. All Rights Reserved 2011
“באינטרנט אחי, אף אחד לא יודע שאתה כלב!"
On the internet, nobody knows you’re a dog���Peter Steiner, The New Yorker, July 3rd, 1993
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© Hanoch Rabinovitz. nobi. All Rights Reserved 2011
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© Hanoch Rabinovitz. nobi. All Rights Reserved 2011
���הלקוח דיגיטליה?
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© Hanoch Rabinovitz. nobi. All Rights Reserved 2011
אנשי הפייסבוק
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© Hanoch Rabinovitz. nobi. All Rights Reserved 2011
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© Hanoch Rabinovitz. nobi. All Rights Reserved 2011
ילדי הפייסבוק
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© Hanoch Rabinovitz. nobi. All Rights Reserved 2011
יובל לוי
הבלדה על יובל לוי
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© Hanoch Rabinovitz. nobi. All Rights Reserved 2011
���על מותגים ואנשים
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© Hanoch Rabinovitz. nobi. All Rights Reserved 2011
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© Hanoch Rabinovitz. nobi. All Rights Reserved 2011
Bla! bla bla! bla bla!
Will you shut up?
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© Hanoch Rabinovitz. nobi. All Rights Reserved 2011
���המסיבה���שלא
הוזמנת אליה!
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© Hanoch Rabinovitz. nobi. All Rights Reserved 2011
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© Hanoch Rabinovitz. nobi. All Rights Reserved 2011
הזהות הכפולה של המותגים
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© Hanoch Rabinovitz. nobi. All Rights Reserved 2011
אתה לא הגבר
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© Hanoch Rabinovitz. nobi. All Rights Reserved 2011
כל הכביסה בחוץ
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© Hanoch Rabinovitz. nobi. All Rights Reserved 2011
לשכב על הגדר
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© Hanoch Rabinovitz. nobi. All Rights Reserved 2011
אחי אתה שותף שלי
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© Hanoch Rabinovitz. nobi. All Rights Reserved 2011
אחי אתה שותף שלי
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© Hanoch Rabinovitz. nobi. All Rights Reserved 2011
ננו-ברנדינג
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© Hanoch Rabinovitz. nobi. All Rights Reserved 2011
ננו-ברנדינג
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© Hanoch Rabinovitz. nobi. All Rights Reserved 2011
המסיבה שלא הוזמנת אליה מה זה שיווק: חיבור תודעתי בין אנשים ומותגים )מעל ומתחת לחגורה( •
מה עשה האינטרנט לתרבות? • הסטוריה מקוצרת של רשתות חברתיות •
החיים בדיגיטל •
הלקוח הדיגיטלי •
5 הערות על שיווק ודיגיטל • למה האחרונים תמיד בסוף –
להיות רלבנטי –
אלוהים מת ואיתו "קהלי יעד", "מחקרי שוק" ו –