Intro Part II: What is this “Internet” you speak of?

Social Interneting Part II: The Internet

Millions of People Use the Internet EverydayThere is no getting around the idea that the internet is an important part of life

People are using more and more online technologies everyday to increase the productivity of their lives

Most of the general populace does not understand or is interested in knowing how the technology works

As Business Owners wanting to increase profits, the idea of using a tool that you have little understanding is unnerving

We need to have a basic level of understanding in order get the best out of the systems we use

Social Interneting Part II: The Internet

Social Interneting Identifies 6 “Keys of Understanding” about the Internet

Web Technologies

Distribution Technologies

GUI Technologies

Development Technologies

Browsers Buzzwords

The Internet

1/3 of Social Interneting

Social Interneting Part II: The Internet

Web Technologies: How the Internet WorksConceptually “Web Technologies” are simple in design:

1) From your computer you REQUEST an item from a server

2) The server PROCESSES the request

3) The Server sends a RESPONSE back to your computer

4) Your computer TRANSFORMS the response so you can understand the information

Social Interneting Part II: The Internet

Some Web Technologies are simple to understandHTML, the language that drives the internet, can be easy to understand by knowing simple rules:

1) HTML is a tag based language. Anything important to communicate is done inside a <open> and </closing> tag.

2) Abbreviations are made to make the language compact to send & receive

3) A translation to readable format is needed to have end users understand what the information says

4) Learning some basics will give a big boost when talking with developers about what is needed for your business

Social Interneting Part II: The Internet

Why does knowing about Web Technologies Important?

One location is not as important as information

Information can be shared simply without duplication

The REQUEST will only return information the server PROCESSes

REQUESTs and RESPONSEs can be manipulated in cyberspace

The End-User Experience has little to do with the retrieval of information

Social Interneting Part II: The Internet

Distribution Technologies : Providing Information ConnectivityUtilizing “Distribution Technologies” gives end-users the ability to interact with your information on their terms.

•Distribution Technologies are “Web Technologies” standardized by a standards organization•The most used Distribution Technology is the RSS (Really Simple Syndication) Feed•Distribution Technologies are used primarily in Blogs and Article systems, but Distribution Technologies can be used anywhere information needs to be retrieved•Most “web enabled” devices have a way of reading Distribution Technologies, including computers, PDA’s, cell phones, mp3 players, etc

Social Interneting Part II: The Internet

Why is knowing about Distribution Technologies are important?

Distribution gives end users flexibility in about getting information

More than just article information can be distributed

Give subscription based thoughts will create repeat consumers

Getting information without a website keeps “in mind” presence

Distribution can push information to other internet locations

Social Interneting Part II: The Internet

GUI Technologies: How do End Users Interact on Your Website?GUI ( Graphical User Interface) technologies is about how an end user interacts with information on your website.

Standard web controls, like a textbox, will prompt for user interaction while an image or video may just display information.

GUI technologies that work well in an application, such as tree lists, may not work the same in a web application.

Creating custom controls can allow the end user a new way to interact with your information

Creative GUI Technologies push the use of the internet forward (Adobe Acrobat, Adobe Flash, etc.)

Social Interneting Part II: The Internet

WARNING: A website is not a desktop application

Just because an item works well in a desktop application does not mean that it will work well in a web application

Desktop applications can have a dynamic way of moving through a process (jumping from forms to forms), the web is a very static means of moving through a process (web page)

If the control of the means of process flow breaks the end user may not be able to complete tasks as effectively as designed

Make sure to implement ideas that are fluid and achieve the final process instead of what is found in normal applications. Every control used properly will enhance the user experience, while every control improperly will create a negative experience.

Social Interneting Part II: The Internet

Why is knowing about GUI Technologies are important?

GUI technologies allow understanding of end users activities

Creating a custom GUI technology can give an edge to website

Use standard controls to present information accurately

Use standard controls to gather data accurately

Create power end user experiences instead of stale performance

Social Interneting Part II: The Internet

Development Technologies: The Man behind the curtainMost “Development Technologies” are created for Technical individuals. However, understanding a couple key ideas can impact how information is used in two important areas

1) Apart from Server Technologies that process the request from an end user, Development Technologies can help transform that information on the end user browser for a more in-depth experience

2) Creating a plan to implement Development Technologies through an online API may give an edge over your competitors to distribute and interact with information

Social Interneting Part II: The Internet

A quick thought about APIThere is something powerful in the act of giving

access to functionality only your business possesses to the development community at large.

Certain businesses would never have exploded if it wasn’t for the joint community development efforts created by an exposed API

There is HUGE power in giving the community the ability to utilize your information in any way they can imagine

If you control how the information is used then the full potential of what can be accomplished may never be seen

Many new “points of profit” have been achieved through the collaborative effort of API Development

Social Interneting Part II: The Internet

Why is knowing about Development Technologies are important?

Development can give direction to building a better user experience

Be able to explain to web developers ideas they can understand

Creating an exposed API can give your business a competitive edge

Development allows information & services to reach different audiences

Development allows unlimited potential of information & services

Social Interneting Part II: The Internet

Browsers: Not Everyone Sees the Same WayThe ways to transform the information from web sites is as varied as the people who use the internet.

Not all browsers interact with information the same way.

Certain browser types will render the presentation to the end user differently. This means that even though a website may look perfect in Mozilla’s FireFox, the presentation may look completely different in Apples’ Safari.

Understanding that there are differences to the browsers will let the development of websites be uniform.

Social Interneting Part II: The Internet

Why is knowing about Browsers is important?

Different Browsers transform information differently

Different browsers utilize different add-ons to make robust experiences

Understanding browsers will let you optimize for user base

Browsers can direct people to “points of profit” effectively

Browsers can give insight on why conversions are not on target

Social Interneting Part II: The Internet

Buzzwords: The driving force behind confusion and misunderstandingThe technologies behind the internet have not really changed since the late 90’s. However … Much “news” and “buzz” has been created around terms thought to be new.

Podcasts, blogs, social networks and other terms have been around since early 90’s, but have taken on new life because of buzzwords.

Understanding the truth behind the buzzwords allows business owners the understanding on how to effectively build websites incorporating those terms

Make sure to learn about Buzzwords that are being told “You Need to Implement”. Most modern websites already include the ideas inside of them

Social Interneting Part II: The Internet

Why is knowing about Buzzwords are important?

Understanding Buzzwords allows for easier requests to developers

Most Buzzwords items included in modern websites

Effectively showcase your website as “buzzword” approved

Effectively create buzzwords to enhance your online presence

Understanding Buzzwords means understanding the technologies

Social Interneting Part II: The Internet

Understanding the Internet Means Understanding Technology

The Internet

By learning about the “Key Points of Understanding” outlined in Social Interneting any individual can create a powerful comprehension of the Internet world at large.

To become an expert in all of these areas means dedication of a HUGE amount of time and energy. This is not needed to be functional in the online world, but …

Understanding how these technologies interact with your business will take your business to the next level in customer experience, lead generation and end product sales.

Let the experts deal with the intricacies, just learn to speak their language.

The Technology

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