Social Insights 2014 Hong Kong - Ralph Szeto, CMRS
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2014 All rights reserved Mar 4 th ‘14 CMRS Digital Solutions Limited reserves all rights on all the information contained in this document Welcome to Hong Kong
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Ralph is one of the founders and Managing Partner of a digital and social media communications consulting company called CMRS Digital Solutions Limited in Hong Kong. Their core business offerings include social media intelligence and monitoring, social media content creation and management, email marketing, mobile marketing and digital marketing consultancy, etc. CMRS is the corporate member of Hong Kong Association of Interactive Marketing (HKAIM) and HK4As. The company is the first winner of the Silver Award and Local Hero of [Best Social Media Agency] hosted by Marketing Magazine in 2013. Ralph is also actively joining various industry organizations. He is currently the Vice Chairman of HKAIM and the Committee Member of the Public Engagement and Partnership Standing Committee of Hong Kong Council of Social Service (HKCSS). Besides, Ralph has been frequently going to local and overseas universities, media, trade and social welfare events and organizations as a guest speaker, part-time lecturer, trainer and judge. He is also a member of the Advisory Committee of Department of Humanities and Creative Writing of Hong Kong Baptist University.
Transcript of Social Insights 2014 Hong Kong - Ralph Szeto, CMRS
2014 All rights reserved
Mar 4th ‘14
CMRS Digital Solutions Limited reserves all rights on all the information contained in this document
Welcome to Hong Kong
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What’re we baking today ?
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Happy birthday Pan Cake !
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A digital and social media
communica0ons consultant since 2008
Enabling brand communica/on excellence in digital space
From guiding principles, insights to
user engagement
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Our achievement
“Social Media Agency of The Year” (May 2013 & Nominated Finalist in 2014)
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Insight – Start from where ?
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Insight – Five Principles in Y14
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#1 Web + Mobile : Not Device Dependent
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#2 Always-On #2 Always-On
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#2 Always-On #3 Width & Depth
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#2 Always-On #4 KPIs : Varied by Disciplines
Social Media
Product/ Service
Promotion
Customer Service
Human Resources
Public Relations
Branding
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#2 Always-On #5 Co-relation with other media
“You Who Came From the Stars”
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• Email • SMS • Other
messaging channels
• Forum • Blog • News (web,
mobile & social media)
• Web site • Mobile app/ site • Interactive kiosk
• facebook fan page
• facebook App • Other social
media sites
Engagement Branding
Customer Relation
Word-Of-Mouth
Corp
Customer Digital Touch Points
User generated
content
Produced content
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Social media in 2014
2012-13 2014
Growth Engagement & monetization
Social for social sake Social for business sake
Sporadic social Integrated across channels
Follow email & direct marketing Learn from email & direct marketing
Mobile…it’s coming Mobile...it’s here
Customer Service ? Social + CRM
Listen Insight
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CMRS business contact
Mark Chan Ralph Szeto Managing Partner Managing Partner
+852 2806 1909 +852 2806 1998 [email protected] [email protected]
www.cmrs.com.hk
