Social innovation and collaborative design
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Transcript of Social innovation and collaborative design
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Social Innovation and Collaborative Design
A do-it yourself approach to improved community results
Maksym Klyuchar, UNDP Ukraine
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Themes for discussion
• Social innovation and co-design: introduction• Let’s cheat!• Nuts, bolts and sketches for design
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(1) Social Innovation
• Innovation = new for this situation, location or application. Think Home Grown Initiatives.
• Social dimension is key: by the people for the people
• Not necessarily digital• Sometimes discover the new in the old =>
like… inventing the wheel!
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(1) Social Innovation
Benefits• Social innovator (opportunities to build skills,
“warm glow”, funds from monetization if built properly)
• Community (better services or experiences, feeling of purpose, stronger social fabric)
• Government (efficient utilization of resources, sharing responsibility, image booster)
• Businesses (new markets, public-private partnerships, devoted clientele)
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(1) Collaborative Design
• One of the ways to engage in social innovation• Joining efforts of government, civil society,
citizens, businesses to jointly come up with the best solution to a problem
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(1) Social innovation – some basics
• A good itch to scratch – you know best where your shoe hurts you most
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(1) Social innovation – some basics
• Cheat! This helps ideas spread across borders
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(1) Social innovation – some basics
• Define your audience and zoom in
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(1) Social innovation – some basics
• Run “grandma tests” and “elevator pitches”. Refine your idea by practicing. Value feedback
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(1) Social innovation – some basics
• Turn to the citizen-experts
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(1) Social innovation – some basics
• Think steps ahead
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(1) Social innovation – some basics
• Please… Please? Please!!!• Bear in mind your users… Their behavior, likes
and dislikes, as well as communication modes (do they actually read the newspaper that you advertised in?)
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(2) Let’s cheat!
• Mapping
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(2) Let’s cheat!
• Crowd-funding / crowd-resourcing
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(2) Let’s cheat!
• “Fix My Street”
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(2) Let’s cheat!
• Access to information
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(2) Let’s cheat!
• Services or service improvement
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(2) Let’s cheat!
• SMS polling
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(2) Let’s cheat!
• No matter the tool, remember the “itch”. It determines success
• Remember the wheel? New in the old.• Think in terms of “by the people for the people”.
This is best described by principles of human-centered design
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(3) Nuts, bolts and sketches for design
• Toolkits and toolsets
http://www.designkit.org/ http://diytoolkit.org/
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(3) Nuts, bolts and sketches for design
ProblemDefinition
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(3) Nuts, bolts and sketches for design
Target Group
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(3) Nuts, bolts and sketches for design
ExperienceTour /ServiceSafari
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(3) Nuts, bolts and sketches for design
Fast IdeaGenerator
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(3) Nuts, bolts and sketches for design
Theory ofChange
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(3) Nuts, bolts and sketches for design
PrototypeTestingPlan
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(3) Nuts, bolts and sketches for design
BusinessModel Canvas
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(3) Nuts, bolts and sketches for design
Scaling Plan
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(3) Nuts, bolts and sketches for design
Prototyping / Co-design funnel
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(3) Nuts, bolts and sketches for design
Some things to remember1. Focus on the problem, not the product2. Bridge the digital divide3. Don’t pitch, prototype4. Make space and allow ideas to grow – haste
makes waste
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All for now
Thank you!