SOCIAL GAMES & MMO

DEFINITION

Social Games: Based on Social Platforms Have to be multiplayer Possible to interact with others directly or indirectly

MMO: Massively Multiplayer Online Game Played on the internet Large amount of players simultaneously interact with

others in a virtual world Can be played on many game consoles Some can be played for free, most require monthly fee

SPECIAL ELEMENTS OF SOCIAL GAMES AND MMO

Social Games: Fun, appealing Addictive Engaging, emergent complexity Mass marketability Monetizable Rewarding Social

MMO Games: Well designed character advancement Constantly expanding content Hall of Fame system/ PVP system Quality crafting system Strong community

WHEN IS A GOOD TIME TO PLAY SOCIAL GAMES AND MMO?

- When you are free from work or study

- Looking for relaxing times with your computer

- Being challenged by friends

- Looking for another way of making money

- New “channel” to do marketing

MOST PLAYED SOCIAL GAMES

Those games have highest number of subscribers:

MOST PLAYED MMO GAMES

DOING MARKETING ON SOCIAL GAMES AND MMO

How to let 239 Million users of Zynga know about 7-Eleven?

and

How to motivate them to purchase 7-Eleven products?

Follow me to see what they have been doing…

7-Eleven store on Yoville

7-Eleven store in real life

Those items are gifts for those who purchase products from 7-eleven stores

REFERENCES

www.yoville.com www.7-eleven.com www.insidesocialgames.com www.socialtimes.com www.radoff.com www.blogspot.com www.zynga.com

THANK YOU VERY MUCH FOR YOUR TIME!