Engaging patients and providers with mobile social games for health
Social games and mobile
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Transcript of Social games and mobile
The Social Media ForumAbu Dhabi 28/11/2010
Hello…
Getting social on mobile
• Single Sign-on• Facebook Connect
for mobile• Twitter OAuth• Open ID• Game Centre• Open Feint etc
etc…
Valley of the squinting windows
• Who is doing what?
• Digital neighbourhood watch
• Hint of voyeurism?
• Inclination towards privacy
The brag and tag world
• Photo sharing• LBS services• Look what I’m
doing• Look where I am• Boasts and brags• Far less privacy
The offline game layer
• The gold bar competition
• $14,469.00• Table Quizzes• Tag rugby• Mass adoption
The social game layer on mobile
• Compete with people
• Collaborate with people
• Dozens of game mechanics
• Anytime, any place anywhere
SCVNGR
• Treasure and scavenger hunts
• Funded by Google ventures
• Over 500,000 users
Stickybits
• Scan barcodes• What are people
saying about a product?
• Collaborate with friends
• Earn rewards
Puma Life Scoreboard
• Compete against friends on anything
• Compare yourself to others and brag
• Sync with other networks
Farmville
• Farmville• The appointment
based game• Harvest crops at a
certain time• Elements of
collaboration
Farmvillain
• Collaborate with some friends
• Cause mischief and mess with others
• Use progress bars to gauge performance
Communal discovery
• Stumbleupon, digg and others
• Content curation• Likes, retweets
and more• Increase your
‘social ranking’
Why do this?
• Incentives• Rewards• Badges - physical
proof of your ‘position’
• Deeper engagement
• Social
Things to think about
• Social mobile apps• Simple games and
mechanics for clients
• Baby steps• Use unobtainium • www.urbn.ae• @eamonncarey