Social Funding - Nonprofit Social Media Fundraising
-
Upload
jj-lassberg -
Category
Education
-
view
5.186 -
download
0
description
Transcript of Social Funding - Nonprofit Social Media Fundraising
http://www.flickr.com/photos/jillclardy/2566241384/sizes/o/in/photostream/
Fundraising through the Power of StoryLeveraging Social Media to Connect and Prosper
What we’ll talk about...
The Future is Social Tapping into Human Motivation Social Media Success Social Media Tools Online Fundraising Tools
Tying traditional strategy and new tools together
http://http://www.flickr.com/photos/ittel/3157340508/sizes/l/in/photostream//
Traditional to Social
Humans Want to Meaningfully Connect
http://www.flickr.com/photos/50203533@N00/226628124/
Advantages of Social MediaPeople are
Easy To Find
Talk is Cheap
Serendipity is Enhanced
Reciprocity is Easy http://www.flickr.com/photos/webtreatsetc/4390635960/sizes/z/in/photostream/
It’s More Important Than Ever
Use all the Help You Can Get
Working alone cuts creativity & ingenuity
Involvement = Improvement
http://www.flickr.com/photos/valeriebb/290711738/sizes/z/in/photostream/
Enormous generation of young people that expect a culture of openness and connectedness AND pose an incredible opportunity
http://www.flickr.com/photos/ausnahmezustand/4752989186/sizes/l/in/photostream/
http://www.flickr.com/photos/mcgraths/3277839203/sizes/l/in/photostream/
Giving What They Have to Give
Networked Nonprofits: Free Agents
Combine social media savvy with their passion for social causes to accomplish amazing things
The tools allow them to be powerful forces of change
Networked Nonprofits don’t bristle at their involvement or power… they harness them and leave the welcome light on.
Social IS the FutureResistance has changed to concern about being left behind
Question: No longer whether to embrace social media, but how to do it effectively
It’s Not the Social Media Gadgets
It’s the Social Engagement
http://www.flickr.com/photos/49503019876@N01/1659321885/#
Storytelling… Makes the Emotional Connection
It’s a Conversation with real Human Beings.
How Do You Want to Make the World a Better Place?
Tell Your Story Online
Tap into the 3 Motivations of Humans
http://www.flickr.com/photos/robgallop/914821019/sizes/z/in/photostream/
A rubber raft…in the middle of the ocean?
http://http://www.flickr.com/photos/cdunitz/2766501320/sizes/l/in/photostream//
A rubber raft…in the middle of the ocean!
http://www.flickr.com/photos/greenpeace_esperanza/sets/72157594522171737/
Speak to Your Donor’s Motivations
1. Material
2. Social
3. Ideological
http://en.wikipedia.org/wiki/File:JuliaButterflyInLuna.jpg
http://www.flickr.com/photos/nicmcphee/455279239/sizes/z/in/photostream/
3 Motivations: Material
1. Cash2. Discounts3. Volunteers get free
admission4. Backstage Access5. Linkbacks to their
site6. Promotion
http://www.flickr.com/photos/nicmcphee/455279239/sizes/z/in/photostream/
http://www.schipul.com/en/art/?562
3 Motivations: Social
1.Networking2.Socialization,
Relationships3.Identity, Status4.Sex5.Organized Religion6.Some politics7.Achievement8.Self-esteem9.Promotion
3 Motivations: Ideological
1. Belief in a cause2. Long-term political
goal3. Religious / spiritual4. Self-actualization5. Art
Julia Butterfly Hill: Lived in a roughly 1500-year-old California Redwood
tree for 738 days.
http://en.wikipedia.org/wiki/Julia_Butterfly_Hill
www.heifer.org
End Hunger & Poverty
Hand-Up Not Hand-Out
Gifts of Livestock & Training
“Living Loans”
Heifer International
I’m Giving You aLlama for Christmas
Honor a WiLD Woman in Your Life
Wedding Registry
Material Motivation: Gift for Good
Strong outreach to large social networks
Give all the collateral away
Team Heifer Easy Tell A
FriendFunctionality
Social Motivation: Friend Your Cause
Real People – Real Stories
Social Media focused on the Story
Appeal to globally minded - long-term development, rather than short-term relief.
Ideological Motivation: The Story Behind the Cause
Social Media Success: What Works Best
http://www.flickr.com/photos/thomasclaveirole/463202335/sizes/z/in/photostream/
Where Social Media WorksSupport
Multichannel Giving Campaign
Communicate Directly to the Recipient Feel Like a
Organizational PartnerSaying Thanks
Currency of Karma
Where We See the Stats Spike
ContestsEventsCampaigns
Photos, Photos, Photos & More Photos
http://www.flickr.com/photos/kwl/3875936992/sizes/l/in/photostream/
Social MediaTools
http://www.flickr.com/photos/maong/4365683251/sizes/l/in/photostream/
Strategy: More Social Than Media
Focus on the Conversation
Success is Telling the Story
Build strong, long term relationships
What’s the Hashtag? #CampForAllConhttp://www.flickr.com/photos/maong/4365683251/sizes/l/in/photostream/
Example: To Write Love on Her Arms
Blog: Storybook, Interact, Lead the Conversation
Facebook: Grow Your Base, 600+ Million, Engage Fans
Twitter: Share Knowledge, Promote Others, Say Thanx!
Flickr: Share Triumphs & Challenges, Visualize the Story
YouTube: Humanize, Validate, MotivateNPOs can participate in special YouTube programs: http://www.youtube.com/nonprofits
Online FundraisingTools
http://www.flickr.com/photos/missyho/3809392746/sizes/l/in/photostream/
Chipin: Fast & easy, track-able online giving www.chipin.com
http://darmano.typepad.com/logic_emotion/2009/01/pleas-help-us-help-daniellas-family.html
Facebook Causes: Central Point for your NPO
Firstgiving: Free Online Fundraising Pages
Give a Tweet: Fundraising through Twitter
Tools will Come & GoStrategy Sustains Organizations
http://www.flickr.com/photos/hvargas/2114683166/sizes/m/in/photostream/
Likeable: Kind, Funny, Gracious, Helpful & Grateful
http://www.flickr.com/photos/30971624@N00/2483188081/
Let’s review...
Make the connection, tell your Story
Find the tools that work for you
Discover what motivates your donor base
Say THANK YOU!!
http://www.flickr.com/photos/73645804@N00/4759535970/
Questions?
http://www.flickr.com/photos/30971624@N00/2483188081/
Stories & tips/tricks for inspiration
Beth Kanter: http://beth.typepad.com/
NetSquared Blog: http://www.netsquared.org/blog
Online Fundraising Blog: www.onlinefundraisingblog.com/
The Fundraising Coach: http://fundraisingcoach.com/
Just Giving Blog: http://justgiving.wordpress.com/
Non Profit Tech Blog: http://www.nonprofittechblog.org/
Read Write Web: http://www.readwriteweb.com/
Donor Power Blog: http://www.donorpowerblog.com/
JJ Lassberg, Schipul – The Web Marketing [email protected]
http://www.flickr.com/photos/45581782@N00/2086641/
Blog: jjlassberg.comFacebook: jjlassberg
Twitter: jjlassbergFlickr: jjlassberg
Tumblr: jjlassberg