Social Fresh EAST 2013: Adam Kmiec
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Transcript of Social Fresh EAST 2013: Adam Kmiec
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Building An Insights Driven Social Media Organization
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#SocialFresh@adamkmiec#insightsmatter
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Good Morning
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1,862,421
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*Disclaimer
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$4.00 $8.00 $30.00
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Social Media @ ScaleIs Hard
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Insights Come From Signals
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Insights Inform Decisions
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It’s What You Do With Those Signals That Matters
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We AreData Rich & Insight Poor
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The Strength Of Signals Has Changed
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BaconCategory
TheirShare
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A Change We Needed
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BaconCategory
TheirShare
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Strategy
CommunityManagement
Insights
Content
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Where Are They Finding It?
Do They Like The Packaging?
Do They Like The Product?
How Are They Using It?
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Daily Action Points
Weekly Insight Reviews
Monthly KPI Analysis
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This Is Iterative
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Set Yourself Up For Success
• Insights > Opinions
• Know What You’ll Do With The Insights
• Garbage In = Garbage Out
• Re-Think How You Value Signals
• Trust The Data...Let It Lead Your Gut
• People > Software
• The Answers Aren’t In A Book
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