Social For The Sale & ROI By George Manas
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Transcript of Social For The Sale & ROI By George Manas
Social for the Sale / ROI
#SMX
11.19.2014
TRULY GLOBAL ORGANIZATION 1,000+ experts across 60+ markets
STRATEGIC RELATIONSHIPS Largest partner Google, Yahoo, Baidu, Facebook, & Twitter
BEST-IN-BREED TECH PARTNERSHIPS Expertise across top providers
UNIQUE DATA & INSIGHTS Industry’s First Agency-Led Data Management Solution
97% 97% Industry-Leading Client Retention Rate
Award-Winning Performance Media Accolades
GLOBAL LEADER IN PERFORMANCE MEDIA
Creation &
Optimization
Strategy & Planning
Content
Dynamic Design
Data-Guided Segmentation
Insights
Reports & Analysis
Analytics
UNIFIED DATA TECHNOLOGY
INTEGRATED OPERATIONS
DEEP CHANNEL EXPERTISE
Media Buying Analytics
Full-Service
Management Reporting &
Performance Diagnostics
ENTERPRISE SOCIAL SERVICES
BACK TO ROI BASICS
Easy Numbers Hard Numbers
Media Investment Business Outcomes
WE’VE BEEN LIVING IN PROXY PURGATORY
ü Clicks
ü CTR
ü Engagements
ü Social Actions
ü Interactions
ü View views
PROXIES ARE POOR INDICATORS OF VALUE
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Case study Proprietary research venture between Resolution Media, Nielsen, and leading TV network showed that engagement with client’s Social ads had no positive correlation or causal impact on intent to tune in to the program advertised
PARADOX OF OPPORTUNITY
All Users Clickers Converters
Hundreds of millions of consumers globally
Yet advertiser investment has focused on a small sub-population
HERE’S THE GOOD NEWS…
SOCIAL’S THE ANSWER TO ITS OWN PROBLEM
Common Identity Cross Journey Cross Device
ALREADY LOTS TO TAKE ADVANTAGE OF
NEW ERA OF TARGETING & MEASURABILITY
Closed Loop 1st and 3rd party data matched
Full Funnel Beyond Cookies
Contextualized Value
Layering Effect
GLOBAL BEVERAGE BRAND IN-STORE TO ONLINE, AND BACK AGAIN
$5.42 ROAS
$359K Revenue
6% Sales Lift
THANKS! @GJMANAS WWW.RESOLUTIONMEDIA.COM