Social Entrepreneurship Class 2 & 3 at German Jordan University - Day 1

Source: Stiftung Entrepreneurship

Entrepreneurship Foundation

Flying Faculty visit

Dr. Johanna Richter and Simon Jochim


Mindset of the Entrepreneurship Foundation

conviction:

everybody has the potential to become an entrepreneur

purpose:

teaching the techniques of concept–creative businesses

implementation:

creation of the Entrepreneurship Campus


The New Rules for Entrepreneurship

Entrepreneurship VS. Business Administration

Starting up using components

Concept-creative Startups

Proof-of-Concept


Welche Steuern muss ich zahlen?

Wie kann ich mein Unternehmen finanzieren?

Einführung in die busy-Software.Finanzplanung

Unternehmen und Organisation

Wie organisiere ich meine Gründung richtig?

Marketing für Existenzgründer

Einführung in ArbeitsrechtÜberblick über das deutsche Unternehmensrecht

Theorie und Praxis der Mitarbeiterführung

Steuerliche Probleme für Gründer

Förderrichtlinien der deutschen Ausgleichsbank

Einführung Rechnungswesen 1Strategisches Management

Interkulturelles Management

Zielgruppenanalyse

DatenbankmanagmentControlling und Qualitätssicherung

Mitarbeitermotivation

Vergütungs- und AnreizsystemeDatensicherungssysteme

Internationaler Zahlungsverkehr

Public relations

Workload Reduction ManagementRisk management

Outsourcing

Business-to-Business-Marketing

Research and Development

SWOT-AnalyseBoring People Reduction Management

Increase complexity and loss of supervision strategy

Five-Forces-Analyse

Business Plan

accounting

reading a balance sheet

controlling

negotiating with financial institutions

legal problems

professional experience in the field of the business

managing employees

creating team spirit

negotiating with suppliers

keeping inventory on hand

Traditional descriptions of

knowledge requirements

for entrepreneurs


It‘s not about accounting, balance sheets or profits.


It‘s about ideas!


There are thousands of masters

of business administration,

but only a few masters

of new concepts.


Very few people have the brains for both:

for entrepreneurship as well as

for business administration


In the age of Internet

the entrepreneur is more

like an artist, like a composer.


Business Management

(or common sense?)

• Use ressources economically

• Organize efficiently

• Admin correctly

• Recognize warning signs


The time and attention that you need for

standard business administration

is better used for:

curiosity, awareness,

recognition of new trends and,

last not least, for leisure time and reflection


not

IN

the business !

Working

ON

the business


The new rules for entrepreneurship




Proof-of-Concept


Business

Administration

Projektwerkstatt GmbH

An example: the RatioDrink company

Use

components!


Modular Entrepreneurship

“The powerful entrepreneur“

Almost no initial investment

There are costs only when sales occur

High cost savings compared to the established

competitors

From the beginning professional, highly efficient,

virtual and global


Old Economy Start-up with components


Komponentenportal.de


How do I start a new venture?

LEAN

SMART

SIMPLE

Insights from concept-creative

Entrepreneurial Designs


The New Rules for Entrepreneurship




Proof-of-Concept


Concept-creative Organizations

Ratiodrink, E-buero, ePortrait, PaperC, Direktzu,

Waschkampagne, Laktasekampagne

Ford, IKEA, Aldi

Google, Facebook, Skype, Twitter, YouTube

Greenpeace, Amnesty International, Foodwatch,

Transparency International, WWF, Wikipedia


Invention,

research findings,

new technologies,

new ideas

„raw material“

developing

and refining

a business

model

entrepreneurial

design

acceptance by

customers,

competition

economic

success

economic

failure

the market

Success Factors for Start-Ups


Societies are based on cultural values.

To be a really successful entrepreneur,

your business ideas have to tune in

with society‘s values


Go for the

proof of concept first.

Only thereafter,

start investing in big scale


Open up your ideas!

„Nothing is more powerful than

an idea whose time has come.“

Victor Hugo

„The secret of change is to focus all of your energy,

not on fighting the old, but on building the new.“

Socrates


And… do not be afraid to fail

„It always seems impossible until it is done.“

Nelson Mandela

„If you’re not failing every now and again,

it’s a sign you’re not doing anything very innovative.“

Woody Allen

Social Entrepreneurship Class 2 & 3 at German Jordan University - Day 1

Education

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