Social engagement copy

29
Asian Pacific AIDS Intervention Team Strategic Social Engagement Jade Mangahis JadeMangahis @gmail.com (562) 219-6687 Twitter: @jade_mangahis LinkedIn.com/in/JadeMangahis

description

 

Transcript of Social engagement copy

Page 1: Social engagement copy

Asian Pacific AIDS Intervention TeamStrategic Social Engagement

Jade Mangahis [email protected] (562) 219-6687

Twitter: @jade_mangahis LinkedIn.com/in/JadeMangahis

Page 2: Social engagement copy

Social Media Analysis

[email protected] (562) 219-6687 Twitter: @jade_mangahis LinkedIn.com/in/JadeMangahis

Page 3: Social engagement copy

[email protected] (562) 219-6687 Twitter: @jade_mangahis LinkedIn.com/in/JadeMangahis

Page 4: Social engagement copy

[email protected] (562) 219-6687 Twitter: @jade_mangahis LinkedIn.com/in/JadeMangahis

Page 5: Social engagement copy

[email protected] (562) 219-6687 Twitter: @jade_mangahis LinkedIn.com/in/JadeMangahis

Page 6: Social engagement copy

[email protected] (562) 219-6687 Twitter: @jade_mangahis LinkedIn.com/in/JadeMangahis

Page 7: Social engagement copy

Visibility Score: 39

[email protected] (562) 219-6687 Twitter: @jade_mangahis LinkedIn.com/in/JadeMangahis

Page 8: Social engagement copy

Audience Identification

[email protected] (562) 219-6687 Twitter: @jade_mangahis LinkedIn.com/in/JadeMangahis

“APAIT positively affects the quality of life for Asian and Pacific Islanders living with or at-risk for HIV/AIDS by providing a continuum of prevention, health and social services, community leadership and advocacy to the Southern California region.”

-Asian and Pacific Islanders

-Living with HIV/AIDS

-At-risk for HIV/AIDS

-In Southern California

Page 9: Social engagement copy

Millennials and the Future

[email protected] (562) 219-6687 Twitter: @jade_mangahis LinkedIn.com/in/JadeMangahis

Page 10: Social engagement copy

Goal

Strategies

Tactics

[email protected] (562) 219-6687 Twitter: @jade_mangahis LinkedIn.com/in/JadeMangahis

Page 11: Social engagement copy

[email protected] (562) 219-6687 Twitter: @jade_mangahis LinkedIn.com/in/JadeMangahis

Page 12: Social engagement copy

[email protected] (562) 219-6687 Twitter: @jade_mangahis LinkedIn.com/in/JadeMangahis

Page 13: Social engagement copy

[email protected] (562) 219-6687 Twitter: @jade_mangahis LinkedIn.com/in/JadeMangahis

Page 14: Social engagement copy

Tactics

[email protected] (562) 219-6687 Twitter: @jade_mangahis LinkedIn.com/in/JadeMangahis

Page 15: Social engagement copy

Tactics

[email protected] (562) 219-6687 Twitter: @jade_mangahis LinkedIn.com/in/JadeMangahis

Twitter:-Change handle-Adjust bio -Use 3:1 ratio-Use lists

Page 16: Social engagement copy

Tactics

[email protected] (562) 219-6687 Twitter: @jade_mangahis LinkedIn.com/in/JadeMangahis

Twitter Tips

1. Create conversations2. Have something to offer3. Link to website4. Measure 5. Simplicity, clarity, brevity and humanity

Page 17: Social engagement copy

[email protected] (562) 219-6687 Twitter: @jade_mangahis LinkedIn.com/in/JadeMangahis

Page 18: Social engagement copy

Outreach

[email protected] (562) 219-6687 Twitter: @jade_mangahis LinkedIn.com/in/JadeMangahis

Page 19: Social engagement copy

Cause World

[email protected] (562) 219-6687 Twitter: @jade_mangahis LinkedIn.com/in/JadeMangahis

Page 20: Social engagement copy

[email protected] (562) 219-6687 Twitter: @jade_mangahis LinkedIn.com/in/JadeMangahis

Page 21: Social engagement copy
Page 22: Social engagement copy
Page 23: Social engagement copy

Measurements and Deliverables

[email protected] (562) 219-6687 Twitter: @jade_mangahis LinkedIn.com/in/JadeMangahis

Page 24: Social engagement copy

Measuring Twitter Activity

[email protected] (562) 219-6687 Twitter: @jade_mangahis LinkedIn.com/in/JadeMangahis

Page 25: Social engagement copy

Measuring Online Activity

[email protected] (562) 219-6687 Twitter: @jade_mangahis LinkedIn.com/in/JadeMangahis

Page 26: Social engagement copy

Measuring Online Activity

[email protected] (562) 219-6687 Twitter: @jade_mangahis LinkedIn.com/in/JadeMangahis

Page 27: Social engagement copy

Measuring Online Activity

[email protected] (562) 219-6687 Twitter: @jade_mangahis LinkedIn.com/in/JadeMangahis

Page 28: Social engagement copy

Deliverables

[email protected] (562) 219-6687 Twitter: @jade_mangahis LinkedIn.com/in/JadeMangahis

- Revamp Facebook, Twitter and YouTube accounts - Set up and like Digg account- Setup HootSuite- Online outreach for the until August 30th, 2010

Page 29: Social engagement copy

Asian Pacific AIDS Intervention TeamStrategic Social Engagement

Jade Mangahis [email protected] (562) 219-6687

Twitter: @jade_mangahis LinkedIn.com/in/JadeMangahis