Social, Digital & Mobile in The Middle East, North Africa & Turkey

Title • 1 We Are Social

DIGITAL LANDSCAPE: MIDDLE EAST, NORTH

AFRICA & TURKEY

we are social

WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL STATISTICS AND DATA

@wearesocialsg We Are Social

COUNTRIES DETAILED IN THIS REPORT

01 ALGERIA 05 IRAQ 09 LEBANON 13 PALESTINE 17 TUNISIA 02 BAHRAIN 06 ISRAEL 10 LIBYA 14 QATAR 18 TURKEY 03 EGYPT 07 JORDAN 11 MOROCCO 15 SAUDI ARABIA 19 UAE 04 IRAN 08 KUWAIT 12 OMAN 16 SYRIA 20 YEMEN

01!

02!

14!

08!

15!

20!

12!

19!

03!

07!

09!

18!

05! 04!06!

13!

17!11!

10!

16!

wearesocial.sg • @wearesocialsg • 3 We Are Social

CONTACT WE ARE SOCIAL FOR HELP IN TURNING THESE FINDINGS INTO A SOCIAL STRATEGY:

[email protected]

@WEARESOCIALSG

+65 6423 1051

WEARESOCIAL.SG

http://wearesocial.sg

mailto:[email protected]

http://twitter.com/wearesocialsg


@wearesocialsg • 4 We Are Social

GLOBAL & REGIONAL OVERVIEW


TOTAL POPULATION

INTERNET USERS

ACTIVE MOBILE SUBSCRIPTIONS

INTERNET PENETRATION

URBAN

MOBILE SUBSCRIPTION PENETRATION

UNIQUE MOBILE USERS MOBILE PENETRATION

ACTIVE SOCIAL MEDIA USERS SOCIAL MEDIA PENETRATION

GLOBAL DIGITAL STATISTICS JUL 2014

7,176,000,000

2,928,000,000

1,972,000,000

RURAL

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats, CNNIC, IAMAI, Facebook, Tencent, VKontakte, GSMA Intelligence

3,574,000,000

7,124,000,000

52% 48%

41%

27%

50%

99%


ACTIVE GLOBAL SOCIAL MEDIA USERS JUL 2014

• Sources: most recent user data in company press releases, correct as at June 2014

SOCIAL NETWORK

MESSENGER / CHAT APP

BASED ON ACCOUNTS THAT HAVE LOGGED IN AT LEAST ONCE IN THE PAST 30 DAYS, IN MILLIONS

1,280 !

848 !

644 !

500 !

396 !

343 !

300 !

255 !

230 !

220 !

FACEBOOK

QQ

QZONE

WHATSAPP

WECHAT

GOOGLE+

LINKEDIN

TWITTER

TUMBLR

TENCENT WEIBO


INTERNET PENETRATION JUL 2014

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats

GLOBAL AVERAGE: 41% 99%!97%! 97%!

94%!

81%! 80%!76%!

64%!61%!

51%!46%! 46%!

43%!41%! 40%!

27%! 26%!22%!

18%! 17%!

8%!

KUW

AIT

QAT

AR

BAHR

AIN

UAE

LEBA

NON

OM

AN

ISRA

EL

SAUD

I ARA

BIA

MO

ROC

CO

JORD

AN

EGYP

T

TUNI

SIA

TURK

EY

GLO

BAL

PALE

STIN

E

IRAN

SYRI

A

LIBYA

YEM

EN

ALG

ERIA

IRAQ


SHARE OF NET TRAFFIC BY DEVICE JUL 2014

• Sources: US Census Bureau, InternetLiveStats, InternetWorldStats. NB: numbers represent share of page views, not share of users.

98%!

97%!

97%!

97%!

97%!

97%!

96%!

96%!

95%!

94%!

93%!

92%!

91%!

90%!

90%!

89%!

89%!

89%!

89%!

82%!

81%!

2%!

3%!

3%!

3%!

3%!

3%!

4%!

4%!

5%!

6%!

7%!

8%!

9%!

10%!

10%!

11%!

11%!

11%!

11%!

18%!

19%!

ALG

ERIA

EGYP

T

MO

ROC

CO

PALE

STIN

E

TUNI

SIA

YEM

EN

ISRA

EL

TURK

EY

SYRI

A

JORD

AN

IRAN

GLO

BAL

IRAQ

QAT

AR

UAE

BAHR

AIN

LEBA

NON

LIBYA

OM

AN

SAUD

I ARA

BIA

KUW

AIT

MOBILE SHARE OF WEB TRAFFIC

PC SHARE OF WEB TRAFFIC


SOCIAL MEDIA PENETRATION JUL 2014

• Sources: US Census Bureau, Facebook, Tencent, VKontakte

GLOBAL AVERAGE: 27% 56%$54%$

51%$49%$ 48%$ 48%$

47%$

42%$ 42%$

33%$31%$

30%$

27%$ 27%$

23%$ 23%$ 22%$

18%$

6%$N/A$ N/A$

QAT

AR

ISRA

EL

UAE

KUW

AIT

JORD

AN

LEBA

NON

TURK

EY

TUNI

SIA

BAHR

AIN

PALE

STIN

E

SAUD

I ARA

BIA

LIBYA

OM

AN

GLO

BAL

EGYP

T

IRAQ

MO

ROC

CO

ALG

ERIA

YEM

EN

IRAN

SYRI

A


MOBILE SOCIAL MEDIA PENETRATION JUL 2014

• Sources: US Census Bureau, Facebook

GLOBAL AVERAGE: 21% 46%!

43%!42%! 42%!

41%!

36%!34%! 34%!

29%!

26%!

23%! 22%!21%! 20%!

17%!15%! 15%!

9%!

4%!N/A ! N/A !

QAT

AR

ISRA

EL

KUW

AIT

LEBA

NON

UAE

JORD

AN

TURK

EY

BAHR

AIN

TUNI

SIA

SAUD

I ARA

BIA

LIBYA

OM

AN

GLO

BAL

PALE

STIN

E

IRAQ

MO

ROC

CO

EGYP

T

ALG

ERIA

YEM

EN

IRAN

SYRI

A


MOBILE SUBSCRIPTION PENETRATION JUL 2014

• Sources: US Census Bureau, GSMA Intelligence

GLOBAL AVERAGE: 98% 212%!

193%!188%!

174%!168%!

163%!

150%!

129%! 127%! 127%! 127%!

115%!

102%! 102%! 98%! 97%! 94%!85%!

75%!

61%!55%!

KUW

AIT

BAHR

AIN

SAUD

I ARA

BIA

OM

AN

UAE

LIBYA

JORD

AN

MO

ROC

CO

IRAN

TUNI

SIA

ISRA

EL

EGYP

T

IRAQ

ALG

ERIA

GLO

BAL

QAT

AR

LEBA

NON

TURK

EY

PALE

STIN

E

YEM

EN

SYRI

A


3G SUBSCRIPTION PENETRATION JUL 2014

• Sources: US Census Bureau, GSMA Intelligence

72%!

61%!58%! 57%! 56%!

52%!50%!

46%! 45%!43%!

34%!

23%!20%!

17%!

6%! 5%!3%!

N/A ! N/A ! N/A !

ISRA

EL

TURK

EY

SAUD

I ARA

BIA

KUW

AIT

UAE

QAT

AR

LIBYA

LEBA

NON

OM

AN

BAHR

AIN

JORD

AN

EGYP

T

MO

ROC

CO

SYRI

A

TUNI

SIA

YEM

EN

IRAQ

ALG

ERIA

IRAN

PALE

STIN

E


INDIVIDUAL COUNTRY DATA


ALGERIA

We Are Social @wearesocialsg • 15

TOTAL POPULATION

INTERNET USERS

ACTIVE SOCIAL MEDIA USERS


• Sources: US Census Bureau, United Nations, InternetLiveStats, InternetWorldStats, Facebook, GSMA Intelligence

JUL 2014 DIGITAL IN ALGERIA

38.8 MILLION

6.70 MILLION

7.00 MILLION

39.5 MILLION

PENETRATION: 17% PENETRATION: 18% PENETRATION: 102% NB: THIS STAT REFERS TO ACTIVE MOBILE

SUBSCRIPTIONS, NOT UNIQUE USERS

URBAN POP: 73%


ACTIVE MOBILE SOCIAL USERS MOBILE SOCIAL PENETRATION

TOTAL POPULATION

INTERNET USERS



URBAN




JUL 2014

3,400,000

ALGERIA OVERVIEW

38,814,000

6,670,000

7,000,000

39,500,000

RURAL

73% 27%

17%

18%

102%

9%


TOTAL NUMBER OF ACTIVE

INTERNET USERS

INTERNET USERS AS A PERCENTAGE OF

TOTAL POPULATION

SHARE OF WEB TRAFFIC (PAGE VIEWS): DESKTOP

AND LAPTOP COMPUTERS

SHARE OF WEB TRAFFIC (PAGE VIEWS): MOBILE PHONES AND TABLETS

JUL 2014

#

INTERNET USE

• Sources: US Census Bureau, UN, InternetLiveStats, InternetWorldStats, StatCounter. NB: Share based on page views, not internet users

6.67 M 17% 98% 2%


JUL 2014

#

ACTIVE SOCIAL MEDIA USERS AS A PERCENTAGE

OF TOTAL POPULATION

TOTAL NUMBER OF ACTIVE SOCIAL

MEDIA USERS (MAU)

NUMBER OF ACTIVE MOBILE SOCIAL

MEDIA USERS

MOBILE SOCIAL USERS AS A PERCENTAGE OF

TOTAL POPULATION

PERCENTAGE OF TOTAL SOCIAL USERS

ACCESSING VIA MOBILE

#

SOCIAL MEDIA USE

• Sources: US Census Bureau, United Nations, Facebook

18% 49% 3.4 M 9% 7.0 M


TOTAL NUMBER OF ACTIVE MOBILE

SUBSCRIPTIONS

PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS

THAT ARE PRE-PAID


THAT ARE POST-PAID

PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT

ARE 3G CONNECTIONS

JUL 2014

3G #

MOBILE USE

• Sources: US Census Bureau, United Nations, GSMA Intelligence

39.5 M 91% 9% [ N/A ]


BAHRAIN


TOTAL POPULATION

INTERNET USERS




JUL 2014 DIGITAL IN BAHRAIN

1.34 MILLION

1.30 MILLION

560 THOUSAND

2.6 MILLION



URBAN POP: 89%



TOTAL POPULATION

INTERNET USERS



URBAN



JUL 2014


460,000

BAHRAIN OVERVIEW

1,344,000

1,298,000

560,000

2,600,000

RURAL

89%

97%

42%

34%

193%

11%



INTERNET USERS


TOTAL POPULATION




JUL 2014

#

INTERNET USE


1.30M 97% 89% 11%


JUL 2014

#


OF TOTAL POPULATION


MEDIA USERS (MAU)


MEDIA USERS


TOTAL POPULATION



#

SOCIAL MEDIA USE


42% 82% 460 K 34% 560 K



SUBSCRIPTIONS


THAT ARE PRE-PAID


THAT ARE POST-PAID


ARE 3G CONNECTIONS

JUL 2014

3G #

MOBILE USE


2.6 M 80% 20% 43%


EGYPT


TOTAL POPULATION

INTERNET USERS




JUL 2014 DIGITAL IN EGYPT

86.9 MILLION

40.3 MILLION

20.0 MILLION

99.6 MILLION



URBAN POP: 44%



TOTAL POPULATION

INTERNET USERS



URBAN



JUL 2014


12,600,000

EGYPT OVERVIEW

89,985,000

40,312,000

20,000,000

99,600,000

RURAL

44% 56%

46%

23%

15%

115%



INTERNET USERS


TOTAL POPULATION




JUL 2014

#

INTERNET USE


40.3 M 46% 97% 3%


JUL 2014

#


OF TOTAL POPULATION


MEDIA USERS (MAU)


MEDIA USERS


TOTAL POPULATION



#

SOCIAL MEDIA USE


23% 63% 12.6 M 15% 20.0 M



SUBSCRIPTIONS


THAT ARE PRE-PAID


THAT ARE POST-PAID


ARE 3G CONNECTIONS

JUL 2014

3G #

MOBILE USE


99.6 M 94% 6% 23%


IRAN


TOTAL POPULATION

INTERNET USERS




JUL 2014 DIGITAL IN IRAN

80.8 MILLION

22.2 MILLION

[ N/A ]

102.9 MILLION

PENETRATION: 27% PENETRATION: 127% NB: THIS STAT REFERS TO ACTIVE MOBILE


URBAN POP: 69%



TOTAL POPULATION

INTERNET USERS



URBAN



JUL 2014


[ N/A ]

IRAN OVERVIEW

80,841,000

22,201,000

[ N/A ]

102,900,000

RURAL

69% 31%

127%

[ N/A ]

27%

[ N/A ]



INTERNET USERS


TOTAL POPULATION




JUL 2014

#

INTERNET USE


22.2 M 27% 93% 7%



SUBSCRIPTIONS


THAT ARE PRE-PAID


THAT ARE POST-PAID


ARE 3G CONNECTIONS

JUL 2014

3G #

MOBILE USE


103 M 73% 27% [ N/A ]


IRAQ


TOTAL POPULATION

INTERNET USERS




JUL 2014 DIGITAL IN IRAQ

32.6 MILLION

2.71 MILLION

7.40 MILLION

33.3 MILLION



URBAN POP: 67%



TOTAL POPULATION

INTERNET USERS



URBAN



JUL 2014


5,600,000

IRAQ OVERVIEW

32,586,000

2,798,000

7,400,000

33,300,000

RURAL

67% 33%

23%

17%

102%

8%



INTERNET USERS


TOTAL POPULATION




JUL 2014

#

INTERNET USE


2.71 M 8% 91% 9%


JUL 2014

#


OF TOTAL POPULATION


MEDIA USERS (MAU)


MEDIA USERS


TOTAL POPULATION



#

SOCIAL MEDIA USE


23% 76% 5.60 M 17% 7.40 M



SUBSCRIPTIONS


THAT ARE PRE-PAID


THAT ARE POST-PAID


ARE 3G CONNECTIONS

JUL 2014

3G #

MOBILE USE


33.3 M 98% 2% 3%


ISRAEL


TOTAL POPULATION

INTERNET USERS




JUL 2014 DIGITAL IN ISRAEL

7.82 MILLION

5.93 MILLION

4.20 MILLION

9.90 MILLION



URBAN POP: 92%



TOTAL POPULATION

INTERNET USERS



URBAN



JUL 2014


3,400,000

ISRAEL OVERVIEW

7,822,000

5,929,000

4,200,000

9,900,000

RURAL

92%

76%

54%

43%

127%

8%



INTERNET USERS


TOTAL POPULATION




JUL 2014

#

INTERNET USE


5.93 M 76% 96% 4%


JUL 2014

#


OF TOTAL POPULATION


MEDIA USERS (MAU)


MEDIA USERS


TOTAL POPULATION



#

SOCIAL MEDIA USE


54% 81% 3.40 M 43% 4.20 M



SUBSCRIPTIONS


THAT ARE PRE-PAID


THAT ARE POST-PAID


ARE 3G CONNECTIONS

JUL 2014

3G #

MOBILE USE


9.90 M 18% 82% 72%


SMARTPHONE PENETRATION AS A

PERCENTAGE OF THE TOTAL POPULATION

SMARTPHONE USERS SEARCHING FOR

LOCAL INFORMATION VIA THEIR PHONE

SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE

SMARTPHONE USERS WHO HAVE MADE A

PURCHASE VIA THEIR PHONE

SMARTPHONE USE

• Source: Google’s “Our Mobile Planet” Report

JUL 2014

57% 95% 78% 31%


JORDAN


TOTAL POPULATION

INTERNET USERS




JUL 2014 DIGITAL IN JORDAN

6.60 MILLION

3.38 MILLION

3.20 MILLION

9.90 MILLION



URBAN POP: 83%



TOTAL POPULATION

INTERNET USERS



URBAN



JUL 2014


2,400,000

JORDAN OVERVIEW

6,600,000

3,380,000

3,200,000

9,900,000

RURAL

83% 17%

51%

48%

36%

150%



INTERNET USERS


TOTAL POPULATION




JUL 2014

#

INTERNET USE


3.38 M 51% 94% 6%


JUL 2014

#


OF TOTAL POPULATION


MEDIA USERS (MAU)


MEDIA USERS


TOTAL POPULATION



#

SOCIAL MEDIA USE


48% 75% 2.40 M 36% 3.20 M



SUBSCRIPTIONS


THAT ARE PRE-PAID


THAT ARE POST-PAID


ARE 3G CONNECTIONS

JUL 2014

3G #

MOBILE USE


9.90 M 92% 8% 34%


KUWAIT


TOTAL POPULATION

INTERNET USERS




JUL 2014 DIGITAL IN KUWAIT

3.07 MILLION

3.02 MILLION

1.50 MILLION

6.50 MILLION



URBAN POP: 98%



TOTAL POPULATION

INTERNET USERS



URBAN



JUL 2014


1,280,000

KUWAIT OVERVIEW

3,066,000

3,022,000

1,500,000

6,500,000

RURAL

98%

99%

49%

42%

212%

%

2%



INTERNET USERS


TOTAL POPULATION




JUL 2014

#

INTERNET USE


3.02M 99% 81% 19%


JUL 2014

#


OF TOTAL POPULATION


MEDIA USERS (MAU)


MEDIA USERS


TOTAL POPULATION



#

SOCIAL MEDIA USE


49% 85% 1.28 M 42% 1.50 M



SUBSCRIPTIONS


THAT ARE PRE-PAID


THAT ARE POST-PAID


ARE 3G CONNECTIONS

JUL 2014

3G #

MOBILE USE


6.50 M 76% 24% 57%


LEBANON


TOTAL POPULATION

INTERNET USERS




JUL 2014 DIGITAL IN LEBANON

4.14 MILLION

3.34 MILLION

2.00 MILLION

3.90 MILLION



URBAN POP: 87%



TOTAL POPULATION

INTERNET USERS



URBAN



JUL 2014


1,720,000

LEBANON OVERVIEW

4,137,000

3,337,000

2,000,000

3,900,000

RURAL

87%

81%

48%

42%

94%

13%



INTERNET USERS


TOTAL POPULATION




JUL 2014

#

INTERNET USE


3.34 M 81%

89%

11%


JUL 2014

#


OF TOTAL POPULATION


MEDIA USERS (MAU)


MEDIA USERS


TOTAL POPULATION



#

SOCIAL MEDIA USE


48%

86%

1.72 M 42%

2.00 M



SUBSCRIPTIONS


THAT ARE PRE-PAID


THAT ARE POST-PAID


ARE 3G CONNECTIONS

JUL 2014

3G #

MOBILE USE


3.90 M 82%

18%

46%


LIBYA


TOTAL POPULATION

INTERNET USERS




JUL 2014 DIGITAL IN LIBYA

6.24 MILLION

1.36 MILLION

1.86 MILLION

10.2 MILLION



URBAN POP: 78%



TOTAL POPULATION

INTERNET USERS



URBAN



JUL 2014


1,440,000

LIBYA OVERVIEW

6,244,000

1,362,000

1,860,000

10,200,000

RURAL

78% 22%

22%

30%

23%

163%



INTERNET USERS


TOTAL POPULATION




JUL 2014

#

INTERNET USE


1.36 M 22%

89%

11%


JUL 2014

#


OF TOTAL POPULATION


MEDIA USERS (MAU)


MEDIA USERS


TOTAL POPULATION



#

SOCIAL MEDIA USE


30%

77%

1.44 M 23%

1.86 M



SUBSCRIPTIONS


THAT ARE PRE-PAID


THAT ARE POST-PAID


ARE 3G CONNECTIONS

JUL 2014

3G #

MOBILE USE


10.2 M 96%

4%

50%


MOROCCO


TOTAL POPULATION

INTERNET USERS




JUL 2014 DIGITAL IN MOROCCO

33.0 MILLION

20.2 MILLION

7.40 MILLION

42.4 MILLION



URBAN POP: 57%



TOTAL POPULATION

INTERNET USERS



URBAN



JUL 2014


5,000,000

MOROCCO OVERVIEW

32,987,000

20,207,000

7,400,000

42,400,000

RURAL

57% 43%

61%

22%

15%

129%



INTERNET USERS


TOTAL POPULATION




JUL 2014

#

INTERNET USE


20.2 M 61%

97%

3%


JUL 2014

#


OF TOTAL POPULATION


MEDIA USERS (MAU)


MEDIA USERS


TOTAL POPULATION



#

SOCIAL MEDIA USE


22%

68%

5.00 M 15%

7.40 M



SUBSCRIPTIONS


THAT ARE PRE-PAID


THAT ARE POST-PAID


ARE 3G CONNECTIONS

JUL 2014

3G #

MOBILE USE


42.4 M 95% 5% 20%


OMAN


TOTAL POPULATION

INTERNET USERS




JUL 2014 DIGITAL IN OMAN

3.22 MILLION

2.58 MILLION

860 THOUSAND

5.60 MILLION



URBAN POP: 73%



TOTAL POPULATION

INTERNET USERS



URBAN



JUL 2014


720,000

OMAN OVERVIEW

3,220,000

2,584,000

860,000

5,600,000

RURAL

73% 27%

80%

27%

22%

174%



INTERNET USERS


TOTAL POPULATION




JUL 2014

#

INTERNET USE


2.58 M 80% 89% 11%


JUL 2014

#


OF TOTAL POPULATION


MEDIA USERS (MAU)


MEDIA USERS


TOTAL POPULATION



#

SOCIAL MEDIA USE


27% 84% 720K 22% 860 K



SUBSCRIPTIONS


THAT ARE PRE-PAID


THAT ARE POST-PAID


ARE 3G CONNECTIONS

JUL 2014

3G #

MOBILE USE


5.60 M 91% 9% 45%


PALESTINE


TOTAL POPULATION

INTERNET USERS




JUL 2014 DIGITAL IN PALESTINE

4.42 MILLION

1.78 MILLION

1.48 MILLION

3.30 MILLION



URBAN POP: 74%



TOTAL POPULATION

INTERNET USERS



URBAN



JUL 2014


900,000

PALESTINE OVERVIEW

4,421,000

1,780,000

1,480,000

3,300,000

RURAL

74% 26%

40%

33%

20%

75%



INTERNET USERS


TOTAL POPULATION




JUL 2014

#

INTERNET USE


1.78 M 40% 97% 3%


JUL 2014

#


OF TOTAL POPULATION


MEDIA USERS (MAU)


MEDIA USERS


TOTAL POPULATION



#

SOCIAL MEDIA USE


33% 61% 900 K 20% 1.48 M



SUBSCRIPTIONS


THAT ARE PRE-PAID


THAT ARE POST-PAID


ARE 3G CONNECTIONS

JUL 2014

3G #

MOBILE USE


3.30 M 90% 10% [ N/A ]


QATAR


TOTAL POPULATION

INTERNET USERS




JUL 2014 DIGITAL IN QATAR

2.27 MILLION

2.19 MILLION

1.26 MILLION

2.20 MILLION



URBAN POP: 99%



TOTAL POPULATION

INTERNET USERS



URBAN



JUL 2014


1,040,000

QATAR OVERVIEW

2,268,000

2,192,000

1,260,000

2,200,000

RURAL

99%

97%

56%

46%

97%

1%



INTERNET USERS


TOTAL POPULATION




JUL 2014

#

INTERNET USE


2.19 M 97% 90% 10%


JUL 2014

#


OF TOTAL POPULATION


MEDIA USERS (MAU)


MEDIA USERS


TOTAL POPULATION



#

SOCIAL MEDIA USE


56% 83% 1.04 M 46% 1.26 M



SUBSCRIPTIONS


THAT ARE PRE-PAID


THAT ARE POST-PAID


ARE 3G CONNECTIONS

JUL 2014

3G #

MOBILE USE


2.20 M 86% 14% 52%


SAUDI ARABIA


TOTAL POPULATION

INTERNET USERS




JUL 2014 DIGITAL IN SAUDI ARABIA

27.3 MILLION

17.4 MILLION

8.60 MILLION

51.3 MILLION



URBAN POP: 82%



TOTAL POPULATION

INTERNET USERS



URBAN



JUL 2014


7,000,000

SAUDI ARABIA OVERVIEW

27,346,000

17,397,000

8,600,000

51,300,000

RURAL

82% 18%

64%

31%

26%

188%



INTERNET USERS


TOTAL POPULATION




JUL 2014

#

INTERNET USE


17.4 M 64% 82% 18%


AVERAGE TIME THAT INTERNET USERS SPEND EACH DAY USING

THE INTERNET THROUGH A DESKTOP, TABLET, OR LAPTOP

AVERAGE TIME THAT MOBILE INTERNET USERS SPEND EACH DAY USING

MOBILE INTERNET

AVERAGE TIME THAT SOCIAL MEDIA USERS

SPEND EACH DAY USING SOCIAL MEDIA

JUL 2014 TIME SPENT ONLINE

• Sources: US Census Bureau, GlobalWebIndex

4H 07M 3H 33M 3H 14M


JUL 2014

#


OF TOTAL POPULATION


MEDIA USERS (MAU)


MEDIA USERS


TOTAL POPULATION



#

SOCIAL MEDIA USE


31% 81% 7.00 M 26% 8.60 M


JUL 2014 TOP SOCIAL MEDIA PLATFORMS

USED IN THE PAST MONTH

OWN AN ACCOUNT

FIGURES REPRESENT THE PERCENTAGE OF INTERNET USERS SURVEYED BY GLOBALWEBINDEX

• Source: GlobalWebIndex

39%!

31%!

25%!

18%!

10%!

88%!

81%!

78%!

47%!

31%!

FACEBOOK

TWITTER

GOOGLE+

INSTAGRAM

LINKEDIN



SUBSCRIPTIONS


THAT ARE PRE-PAID


THAT ARE POST-PAID


ARE 3G CONNECTIONS

JUL 2014

3G #

MOBILE USE


51.3 M 81% 19% 58%









SMARTPHONE USE


JUL 2014

73% 89% 83% 31%


JUL 2014

PERCENTAGE OF THE TOTAL POPULATION WATCHING VIDEOS

ON MOBILE (YOUTUBE)

PERCENTAGE OF THE TOTAL

POPULATION USING SOCIAL MEDIA APPS


POPULATION USING GAME APPS

PERCENTAGE OF THE TOTAL POPULATION USING LOCATION-

BASED APPS

PERCENTAGE OF THE TOTAL POPULATION USING BANKING OR

FINANCE APPS

ACTIVITIES ON MOBILE

$


60% 15% 32% 12% 33%


SYRIA


TOTAL POPULATION

INTERNET USERS




JUL 2014 DIGITAL IN SYRIA

22.6 MILLION

5.86 MILLION

[ N/A ] 12.5 MILLION

PENETRATION: 26% PENETRATION: 55% NB: THIS STAT REFERS TO ACTIVE MOBILE


URBAN POP: 56%



TOTAL POPULATION

INTERNET USERS



URBAN



JUL 2014


[ N/A ]

SYRIA OVERVIEW

22,598,000

5,861,000

[ N/A ]

12,500,000

RURAL

56% 44%

26%

55%

[ N/A ]

[ N/A ]



INTERNET USERS


TOTAL POPULATION




JUL 2014

#

INTERNET USE


5.86 M 26% 95% 5%



SUBSCRIPTIONS


THAT ARE PRE-PAID


THAT ARE POST-PAID


ARE 3G CONNECTIONS

JUL 2014

3G #

MOBILE USE


12.5 M 91% 9% 17%


TUNISIA


TOTAL POPULATION

INTERNET USERS




JUL 2014 DIGITAL IN TUNISIA

10.9 MILLION

5.05 MILLION

4.60 MILLION

13.9 MILLION



URBAN POP: 66%



TOTAL POPULATION

INTERNET USERS



URBAN



JUL 2014


3,200,000

TUNISIA OVERVIEW

10,938,000

5,054,000

4,600,000

13,900,000

RURAL

66% 34%

46%

42%

29%

127%



INTERNET USERS


TOTAL POPULATION




JUL 2014

#

INTERNET USE


5.05 M 46% 97% 3%


JUL 2014

#


OF TOTAL POPULATION


MEDIA USERS (MAU)


MEDIA USERS


TOTAL POPULATION



#

SOCIAL MEDIA USE


42% 70% 3.20 M 29% 4.60 M



SUBSCRIPTIONS


THAT ARE PRE-PAID


THAT ARE POST-PAID


ARE 3G CONNECTIONS

JUL 2014

3G #

MOBILE USE


13.9 M 95% 5% 6%


TURKEY


TOTAL POPULATION

INTERNET USERS




JUL 2014 DIGITAL IN TURKEY

81.6 MILLION

35.4 MILLION

38.0 MILLION

69.4 MILLION



URBAN POP: 72%



TOTAL POPULATION

INTERNET USERS



URBAN



JUL 2014


28,000,000

TURKEY OVERVIEW

81,619,000

35,359,000

38,000,000

69,400,000

RURAL

72% 28%

43%

47%

34%

85%



INTERNET USERS


TOTAL POPULATION




JUL 2014

#

INTERNET USE


35.4 M 43% 96% 4%





MOBILE INTERNET





4H 37M 2H 20M 2H 37M


JUL 2014

#


OF TOTAL POPULATION


MEDIA USERS (MAU)


MEDIA USERS


TOTAL POPULATION



#

SOCIAL MEDIA USE


47% 74% 28.0 M 34% 38.0 M




OWN AN ACCOUNT



58%!

35%!

29%!

15%!

10%!

94%!

72%!

75%!

34%!

34%!

FACEBOOK

TWITTER

GOOGLE+

INSTAGRAM

LINKEDIN



SUBSCRIPTIONS


THAT ARE PRE-PAID


THAT ARE POST-PAID


ARE 3G CONNECTIONS

JUL 2014

3G #

MOBILE USE


69.4 M 60% 40% 31%









SMARTPHONE USE


JUL 2014

30% 95% 92% 43%


JUL 2014


ON MOBILE (YOUTUBE)






BASED APPS


FINANCE APPS


$


37% 15% 22% 13% 22%


UNITED ARAB EMIRATES


TOTAL POPULATION

INTERNET USERS




JUL 2014 DIGITAL IN THE UAE

9.35 MILLION

8.81 MILLION

4.80 MILLION

15.7 MILLION



URBAN POP: 84%



TOTAL POPULATION

INTERNET USERS



URBAN



JUL 2014


3,800,000

UAE OVERVIEW

9,346,000

8,807,000

4,800,000

15,700,000

RURAL

84% 16%

94%

51%

41%

168%



INTERNET USERS


TOTAL POPULATION




JUL 2014

#

INTERNET USE


8.81 M 94% 90% 10%





MOBILE INTERNET





4H 47M 3H 16M 2H 48M


JUL 2014

#


OF TOTAL POPULATION


MEDIA USERS (MAU)


MEDIA USERS


TOTAL POPULATION



#

SOCIAL MEDIA USE


51% 79% 3.80 M 41% 4.80 M




OWN AN ACCOUNT



46%!

26%!

23%!

19%!

14%!

92%!

76%!

67%!

55%!

36%!

FACEBOOK

GOOGLE+

TWITTER

LINKEDIN

INSTAGRAM



SUBSCRIPTIONS


THAT ARE PRE-PAID


THAT ARE POST-PAID


ARE 3G CONNECTIONS

JUL 2014

3G #

MOBILE USE


15.7 M 87% 13% 56%









SMARTPHONE USE


JUL 2014

74% 90% 82% 38%


JUL 2014


ON MOBILE (YOUTUBE)






BASED APPS


FINANCE APPS


$


83% 22% 45% 20% 48%


YEMEN


TOTAL POPULATION

INTERNET USERS




JUL 2014 DIGITAL IN YEMEN

26.1 MILLION

4.78 MILLION

1.56 MILLION

15.9 MILLION



URBAN POP: 32%



TOTAL POPULATION

INTERNET USERS



URBAN



JUL 2014


1,100,000

YEMEN OVERVIEW

26,053,000

4,778,000

1,560,000

15,900,000

RURAL

32% 68%

18%

61%

6%

4%



INTERNET USERS


TOTAL POPULATION




JUL 2014

#

INTERNET USE


4.78 M 18% 97% 3%


JUL 2014

#


OF TOTAL POPULATION


MEDIA USERS (MAU)


MEDIA USERS


TOTAL POPULATION



#

SOCIAL MEDIA USE


6% 71% 1.10 M 4% 1.56 M



SUBSCRIPTIONS


THAT ARE PRE-PAID


THAT ARE POST-PAID


ARE 3G CONNECTIONS

JUL 2014

3G #

MOBILE USE


15.9 M 92% 8% 5%


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Making Friends & Influencing People • 45 We Are Social

WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.

WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.

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Social, Digital & Mobile in The Middle East, North Africa & Turkey

Technology

Transcript of Social, Digital & Mobile in The Middle East, North Africa & Turkey

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