Social, Digital & Mobile in Europe
279
wearesocial.sg • @wearesocialsg • 1 We Are Social EUROPEAN DIGITAL LANDSCAPE 2014 WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL DATA & STATISTICS we are social
-
date post
13-Sep-2014 -
Category
Technology
-
view
103.812 -
download
6
description
This report offers a thorough, in-depth review of all the key stats for the Social, Digital and Mobile landscape around Europe in 2014. Packed with more than 270 slides covering 40 of the region's key countries, the deck has been designed to offer stand-out infographics that are ready to cut-and-paste direct into your own presentations and blogs.
Transcript of Social, Digital & Mobile in Europe
wearesocial.sg • @wearesocialsg • 1 We Are Social
EUROPEAN DIGITAL LANDSCAPE 2014
WE ARE SOCIAL’S SNAPSHOT OF KEY DIGITAL DATA & STATISTICS
we are social
wearesocial.sg • @wearesocialsg • 2 We Are Social
COUNTRIES DETAILED IN THIS REPORT
01 ALBANIA 09 CZECH REPUBLIC 17 ICELAND 25 MOLDOVA 33 SERBIA 02 AUSTRIA 10 DENMARK 18 IRELAND 26 MONTENEGRO 34 SLOVAKIA 03 BELARUS 11 ESTONIA 19 ITALY 27 NETHERLANDS 35 SLOVENIA 04 BELGIUM 12 FINLAND 20 LATVIA 28 NORWAY 36 SPAIN 05 BOSNIA & HERZEGOVINA 13 FRANCE 21 LITHUANIA 29 POLAND 37 SWEDEN 06 BULGARIA 14 GERMANY 22 LUXEMBOURG 30 PORTUGAL 38 SWITZERLAND 07 CROATIA 15 GREECE 23 MACEDONIA 31 ROMANIA 39 UKRAINE 08 CYPRUS 16 HUNGARY 24 MALTA 32 RUSSIA 40 UNITED KINGDOM
01!30!
02!
03!
07!
08!
09!04!
05!06!
10!
11!
12!
13!
17!
18!
19!
14!
15!
16!
20!
21!
22!
23!
27!
28!
29!
24!
25!
26!
31!
32!
33!
34!
35!
36!
37!
38!
39!40!
wearesocial.sg • @wearesocialsg • 3 We Are Social
IF YOU’D LIKE HELP TRANSLATING THESE FINDINGS INTO A POWERFUL SOCIAL STRATEGY, CONTACT US:
@WEARESOCIALSG
+65 6423 1051
WEARESOCIAL.SG
wearesocial.sg • @wearesocialsg • 4 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
GLOBAL DATA SNAPSHOT FEB 2014
• Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, VKontakte, ITU, CIA
7,095,476,818
2,640,432,161
1,858,450,660
6,572,950,124
ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION
RURAL
52% 48%
37%
26%
93%
wearesocial.sg • @wearesocialsg • 5 We Are Social
SHARE OF GLOBAL USERS FEB 2014
• Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, Vkontakte, ITU, CIA
NORTH AMERICA
5% 11%
11% 5%
CENTRAL AMERICA
3% 4%
3% 3%
SOUTH AMERICA
6% 10%
7% 8%
EUROPE
11% 16%
19% 15% CENTRAL ASIA
2% 1%
1% 2%
EAST ASIA
22% 37%
29% 22%
SOUTH ASIA
23% 6%
11% 18%
MIDDLE EAST
4% 4%
4% 5%
AFRICA
16% 4%
8% 11% OCEANIA
1% 1%
1% 1%
POPULATION
SOCIAL MEDIA USERS
INTERNET USERS
MOBILE SUBSCRIPTIONS
SOUTHEAST ASIA
9% 9%
7% 10%
wearesocial.sg • @wearesocialsg • 6 We Are Social
EUROPEAN REGIONAL OVERVIEW
wearesocial.sg • @wearesocialsg • 7 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
EUROPE
738,853,985
539,397,504
293,155,800
1,025,340,015
ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION
RURAL
FEB 2014
73% 27%
• Sources: US Census Bureau, InternetWorldStats, Facebook, VKontakte, ITU
68%
40%
139%
wearesocial.sg • @wearesocialsg • 8 We Are Social
SHARE OF GLOBAL POPULATION
SHARE OF GLOBAL INTERNET USERS
SHARE OF GLOBAL SOCIAL MEDIA USERS
SHARE OF GLOBAL MOBILE USERS
FEB 2014 EUROPE’S GLOBAL SHARE
10.4% 18.9% 15.8% 17.2%
• Sources: US Census Bureau, InternetWorldStats, CNNIC, IAMAI, Tencent, Facebook, VKontakte, GSMA Intelligence
wearesocial.sg • @wearesocialsg • 9 We Are Social
EUROPE: SOCIAL MEDIA USAGE FEB 2014
• Sources: Facebook, VKontakte, Roem.ru
ACTIVE SOCIAL MEDIA USERS IN EUROPE ACCESSING SOCIAL
MEDIA ON ANY DEVICE
ACTIVE SOCIAL MEDIA USERS IN EUROPE ACCESSING SOCIAL MEDIA ON MOBILE DEVICES
293,155,800 193,798,000
Q # #
wearesocial.sg • @wearesocialsg • 10 We Are Social
EUROPE: SOCIAL PENETRATION FEB 2014
• Sources: US Census Bureau, Facebook, Vkontakte, Roem.ru
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON ANY DEVICE AS A PERCENTAGE
OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON MOBILE AS A PERCENTAGE OF
THE TOTAL POPULATION
40% 26%
ACTIVE MOBILE SOCIAL MEDIA USERS AS A
PERCENTAGE OF TOTAL ACTIVE SOCIAL MEDIA USERS
66%
Q Q
wearesocial.sg • @wearesocialsg • 11 We Are Social
TOTAL NUMBER OF ACTIVE MOBILE USERS (UNIQUE INDIVIDUALS)
MOBILE PENETRATION (UNIQUE USERS AS A PERCENTAGE OF
TOTAL POPULATION)
TOTAL NUMBER OF ACTIVE MOBILE
SUBSCRIPTIONS (CONNECTIONS)
AVERAGE NUMBER OF ACTIVE MOBILE
SUBSCRIPTIONS PER UNIQUE USER
FEB 2014
• Sources: US Census Bureau, ITU, GSMA Intelligence
# #
EUROPE: MOBILE USAGE
576M 78.0% 1,024M 1.78
wearesocial.sg • @wearesocialsg • 12 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
FEB 2014
• Sources: US Census Bureau, ITU, Facebook
# #
EUROPE: MOBILE INDICATORS
353.9M 48% 193.8M 26%
• Sources: US Census Bureau, Tencent, Facebook, extrapolated VKontakte data, ITU
wearesocial.sg • @wearesocialsg • 13 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
FEB 2014
3G
EUROPE: MOBILE CONTRACT TYPE
59% 41% 41%
wearesocial.sg • @wearesocialsg • 14 We Are Social
COUNTRIES IN OUR EUROPEAN SUB-REGIONS
WESTERN EUROPE
CENTRAL EUROPE
NORTHERN EUROPE
SOUTHERN EUROPE
EASTERN EUROPE
BALTIC STATES
SOUTH-EASTERN EUROPE
BELGIUM AUSTRIA DENMARK ANDORRA BELARUS ESTONIA ALBANIA FAROE ISLANDS CROATIA FINLAND GIBRALTAR RUSSIA LATVIA BOSNIA & HERZEGOVINA FRANCE CZECH REPUBLIC ICELAND ITALY UKRAINE LITHUANIA BULGARIA IRELAND GERMANY NORWAY MALTA CYPRUS LUXEMBOURG HUNGARY SWEDEN MONACO GREECE NETHERLANDS LIECHTENSTEIN PORTUGAL KOSOVO UNITED KINGDOM POLAND SAN MARINO MACEDONIA
SLOVAKIA SPAIN MOLDOVA SLOVENIA MONTENEGRO SWITZERLAND ROMANIA
SERBIA
• Classification is for convenience only. Not all countries are included in the in-depth analysis.
wearesocial.sg • @wearesocialsg • 15 We Are Social
WESTERN EUROPE
wearesocial.sg • @wearesocialsg • 16 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
WESTERN EUROPE
161,937,043
137,694,632
80,894,000
192,540,314
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
FEB 2014
83%
85%
50%
17%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
119%
wearesocial.sg • @wearesocialsg • 17 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
FEB 2014
• Sources: US Census Bureau, ITU, Facebook
# #
MOBILE INDICATORS
96.78M 60% 63.43M 39%
wearesocial.sg • @wearesocialsg • 18 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
FEB 2014
3G
MOBILE CONTRACT TYPE
38% 62% 55%
wearesocial.sg • @wearesocialsg • 19 We Are Social
CENTRAL EUROPE
wearesocial.sg • @wearesocialsg • 20 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
CENTRAL EUROPE
167,844,786
130,119,800
60,412,000
220,493,431
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
FEB 2014
69%
78%
36%
31%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
131%
wearesocial.sg • @wearesocialsg • 21 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
FEB 2014
• Sources: US Census Bureau, ITU, Facebook
# #
MOBILE INDICATORS
71.87M 43% 43.21M 26%
wearesocial.sg • @wearesocialsg • 22 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
FEB 2014
3G
MOBILE CONTRACT TYPE
50% 50% 45%
wearesocial.sg • @wearesocialsg • 23 We Are Social
SOUTHERN EUROPE
wearesocial.sg • @wearesocialsg • 24 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
SOUTHERN EUROPE
120,240,738
76,724,809
51,129,800
165,986,450
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
FEB 2014
64%
43%
29%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
138%
71%
wearesocial.sg • @wearesocialsg • 25 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
FEB 2014
• Sources: US Census Bureau, ITU, Facebook
# #
MOBILE INDICATORS
60.51M 50% 38.61M 32%
wearesocial.sg • @wearesocialsg • 26 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
FEB 2014
3G
MOBILE CONTRACT TYPE
63% 37% 54%
wearesocial.sg • @wearesocialsg • 27 We Are Social
NORTHERN EUROPE
wearesocial.sg • @wearesocialsg • 28 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
NORTHERN EUROPE
24,979,971
23,274,801
14,020,000
33,641,201
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
FEB 2014
93%
56%
16%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
135%
84%
wearesocial.sg • @wearesocialsg • 29 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
FEB 2014
• Sources: US Census Bureau, ITU, Facebook
# #
MOBILE INDICATORS
23.89M 96% 11.61M 46%
wearesocial.sg • @wearesocialsg • 30 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
FEB 2014
3G
MOBILE CONTRACT TYPE
22% 78% 65%
wearesocial.sg • @wearesocialsg • 31 We Are Social
EASTERN EUROPE
wearesocial.sg • @wearesocialsg • 32 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
EASTERN EUROPE
196,699,575
95,565,236
61,000,000
331,920,471
ACTIVE SOCIAL NETWORK USERS SOCIAL NETWORKING PENETRATION
RURAL
FEB 2014
49%
31%
28%
• Sources: US Census Bureau, InternetWorldStats, Facebook, VKontakte, ITU
169%
72%
wearesocial.sg • @wearesocialsg • 33 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
FEB 2014
• Sources: US Census Bureau, ITU, Facebook
# #
MOBILE INDICATORS
80.98M 41% 20.62M 10%
Facebook, extrapolated VKontake data
wearesocial.sg • @wearesocialsg • 34 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
FEB 2014
3G
MOBILE CONTRACT TYPE
84% 16% 17%
wearesocial.sg • @wearesocialsg • 35 We Are Social
BALTIC STATES
wearesocial.sg • @wearesocialsg • 36 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
BALTIC STATES
6,960,676
5,026,306
2,280,000
9,380,547
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
FEB 2014
72%
33%
32%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
135%
68%
wearesocial.sg • @wearesocialsg • 37 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
FEB 2014
• Sources: US Census Bureau, ITU, Facebook
# #
MOBILE INDICATORS
2.35M 34% 1.36M 20%
wearesocial.sg • @wearesocialsg • 38 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
FEB 2014
3G
MOBILE CONTRACT TYPE
48% 52% 36%
wearesocial.sg • @wearesocialsg • 39 We Are Social
SOUTH-EASTERN EUROPE
wearesocial.sg • @wearesocialsg • 40 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
SOUTH-EASTERN EUROPE
61,191,196
32,480,986
23,420,000
71,377,601
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
FEB 2014
53%
38%
41%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
117%
59%
wearesocial.sg • @wearesocialsg • 41 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
FEB 2014
• Sources: US Census Bureau, ITU, Facebook
# #
MOBILE INDICATORS
17.90M 29% 14.96M 24%
wearesocial.sg • @wearesocialsg • 42 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
FEB 2014
3G
MOBILE CONTRACT TYPE
66% 34% 33%
wearesocial.sg • @wearesocialsg • 43 We Are Social
REGIONAL ANALYSIS
wearesocial.sg • @wearesocialsg • 44 We Are Social
DENMARK
ICELAND
PORTUGAL
UNITED KINGDOM
SPAIN ITALY
FRANCE
NETHERLANDS
IRELAND
GREECE
GERMANY
BELGIUM
SWITZERLAND
NORWAY
SWEDEN
FINLAND
ESTONIA
LATVIA
POLAND
RUSSIA
LITHUANIA
UKRAINE
BELARUS
ROMANIA
BULGARIA
CYPRUS
AUSTRIA
HUNGARY
CZECH REP.
SERBIA
ALBANIA
INTERNET PENETRATION IN EUROPE FEB 2014
• Sources: US Census Bureau, InternetWorldStats
EUROPE AVERAGE
93%!
95%!
64%!
87%!
72%! 58%!
83%!
93%!
68%!
78%!
56%!
84%!82%!
84%!
95%!
94%! 91%!
80%!
74%!
65%!
53%!
68%!
34%!
47%!
50%!
56%!
60%!
81%!72%!
75%!
48%!
55%!
wearesocial.sg • @wearesocialsg • 45 We Are Social
INTERNET PENETRATION IN EUROPE FEB 2014
• Sources: US Census Bureau, InternetWorldStats
GLOBAL AVERAGE: 34%
95%!
95%!
94%!
93%!
93%!
91%!
91%!
87%!
84%!
84%!
83%!
82%!
81%!
80%!
80%!
78%!
75%!
74%!
72%!
72%!
70%!
70%!
68%!
68%!
65%!
65%!
64%!
63%!
63%!
60%!
58%!
57%!
56%!
56%!
55%!
53%!
50%!
48%!
47%!
44%!
34%!
ICEL
AND
NO
RWAY
SWED
EN
DEN
MAR
K
NET
HER
LAN
DS
LUXE
MBO
URG
FIN
LAN
D
UNIT
ED K
ING
DO
M
SWIT
ZERL
AND
GER
MAN
Y
FRAN
CE
BELG
IUM
AUST
RIA
SLO
VAKI
A
ESTO
NIA
IREL
AND
CZE
CH
REP
UBLI
C
LATV
IA
HUN
GAR
Y
SPAI
N
SLO
VEN
IA
MAL
TA
LITH
UAN
IA
EURO
PEAN
AVE
RAG
E
BOSN
IA &
HER
ZEG
OVI
NA
POLA
ND
PORT
UGAL
CRO
ATIA
MAC
EDO
NIA
CYP
RUS
ITAL
Y
MO
NTE
NEG
RO
GRE
ECE
BULG
ARIA
ALBA
NIA
RUSS
IA
ROM
ANIA
SERB
IA
BELA
RUS
MO
LDO
VA
UKRA
INE
wearesocial.sg • @wearesocialsg • 46 We Are Social
DENMARK
ICELAND
PORTUGAL
UNITED KINGDOM
SPAIN ITALY
FRANCE
NETHERLANDS
IRELAND
GREECE
GERMANY
BELGIUM
SWITZERLAND
NORWAY
SWEDEN
FINLAND
ESTONIA
LATVIA
POLAND
RUSSIA
LITHUANIA
UKRAINE
BELARUS
ROMANIA
BULGARIA
CYPRUS
AUSTRIA
HUNGARY
CZECH REP.
SERBIA
ALBANIA
INTERNET USERS IN EUROPE FEB 2014
• Sources: US Census Bureau, InternetWorldStats
5.2M !
301K!
6.9M !
55M !
34M ! 36M !
54M !
16M !
501M!
3.7M !
6.0M !
68M !8.6M !
6.8M !
4.5M !
8.6M ! 4.8M !
1.0M !
1.6M !
25M !
76M !
2.4M !
15M !
4.5M !
11M !
3.9M !
694K!
6.7M !7.2M !
7.6M !
3.5M !
1.6M !
EUROPE TOTAL
wearesocial.sg • @wearesocialsg • 47 We Are Social
TIME SPENT ON THE INTERNET FEB 2014
• Source: GlobalWebIndex
AVERAGE NUMBER OF HOURS PER DAY SPENT BY INTERNET USERS ON THE INTERNET
4.8!
4.8!
4.7!
4.2!
4.1!
4.1!
4.0!
3.7!
3.7!
3.7!
1.8!
1.4!
2.2!
1.4!
1.4! 1.6! 1.8!
1.6!
1.4!
1.9!
POLA
ND
RUSS
IA
ITALY
SWED
EN
FRAN
CE
UK
SPAI
N
GER
MAN
Y
NETH
ERLA
NDS
IREL
AND
ACCESS THROUGH LAPTOP / DESKTOP
ACCESS THROUGH MOBILE DEVICE
wearesocial.sg • @wearesocialsg • 48 We Are Social
DENMARK
ICELAND
PORTUGAL
UNITED KINGDOM
SPAIN ITALY
FRANCE
NETHERLANDS
IRELAND
GREECE
GERMANY
BELGIUM
SWITZERLAND
NORWAY
SWEDEN
FINLAND
ESTONIA
LATVIA
POLAND
RUSSIA
LITHUANIA
UKRAINE
BELARUS
ROMANIA
BULGARIA
CYPRUS
AUSTRIA
HUNGARY
CZECH REP.
SERBIA
ALBANIA
EUROPE: SOCIAL MEDIA PENETRATION FEB 2014
• Sources: US Census Bureau, Facebook, VKontakte
58%!
70%!
48%!
57%!
41%! 42%!
42%!
52%!
40%!
50%!
41%!
35%!52%!
43%!
64%!
57%! 46%!
43%!
23%!
31%!
33%!
35%!
27%!
23%!
32%!
43%!
48%!
39%!48%!
41%!
52%!
45%!
EUROPE AVERAGE
wearesocial.sg • @wearesocialsg • 49 We Are Social
EUROPE: SOCIAL MEDIA PENETRATION FEB 2014
• Sources: US Census Bureau, Facebook, VKontakte
GLOBAL AVERAGE: 26%
70%!
64%!
58%!
58%!
57%!
57%!
52%!
52%!
52%!
51%!
50%!
50%!
49%!
48%!
48%!
48%!
46%!
45%!
43%!
43%!
43%!
42%!
42%!
41%!
41%!
41%!
40%!
40%!
40%!
40%!
40%!
39%!
35%!
35%!
33%!
32%!
31%!
27%!
23%!
23%!
10%!
ICEL
AND
NO
RWAY
MAL
TA
DEN
MAR
K
SWED
EN
UNIT
ED K
ING
DO
M
SERB
IA
NET
HER
LAN
DS
BELG
IUM
MAC
EDO
NIA
LUXE
MBO
URG
IREL
AND
MO
NTE
NEG
RO
CYP
RUS
HUN
GAR
Y
PORT
UGAL
FIN
LAN
D
ALBA
NIA
BULG
ARIA
ESTO
NIA
SWIT
ZERL
AND
FRAN
CE
ITAL
Y
SPAI
N
CZE
CH
REP
UBLI
C
GRE
ECE
CRO
ATIA
SLO
VEN
IA
SLO
VAKI
A
EURO
PEAN
AVE
RAG
E
BOSN
IA &
HER
ZEG
OVI
NA
AUST
RIA
LITH
UAN
IA
GER
MAN
Y
RUSS
IA
ROM
ANIA
POLA
ND
UKRA
INE
LATV
IA
BELA
RUS
MO
LDO
VA
wearesocial.sg • @wearesocialsg • 50 We Are Social
DENMARK
ICELAND
PORTUGAL
UNITED KINGDOM
SPAIN ITALY
FRANCE
NETHERLANDS
IRELAND
GREECE
GERMANY
BELGIUM
SWITZERLAND
NORWAY
SWEDEN
FINLAND
ESTONIA
LATVIA
POLAND
RUSSIA
LITHUANIA
UKRAINE
BELARUS
ROMANIA
BULGARIA
CYPRUS
AUSTRIA
HUNGARY
CZECH REP.
SERBIA
ALBANIA
SOCIAL MEDIA USERS IN EUROPE FEB 2014
• Sources: US Census Bureau, Facebook, VKontakte
3.2M !
220K!
5.2M !
36M !
20M ! 26M !
28M !
8.8M !
293M!
2.4M !
4.4M !
28M !5.4M !
3.4M !
3.0M !
5.2M ! 2.4M !
540K!
500K!
12M !
47M !
1.2M !
12M !
2.2M !
7.0M !
3.0M !
560K!
3.2M !4.8M !
4.2M !
3.8M !
1.4M !
EUROPE TOTAL
wearesocial.sg • @wearesocialsg • 51 We Are Social
TIME SPENT ON SOCIAL MEDIA FEB 2014
• Source: GlobalWebIndex
AVERAGE NUMBER OF HOURS PER DAY SPENT BY SOCIAL MEDIA USERS ON ALL SOCIAL CHANNELS 2.0!
1.9!
1.7!
1.7!
1.6!
1.6!
1.5!
1.4!
1.3!
1.3!
ITALY
RUSS
IA
FRAN
CE
IREL
AND
POLA
ND
UK
SPAI
N
SWED
EN
NETH
ERLA
NDS
GER
MAN
Y
wearesocial.sg • @wearesocialsg • 52 We Are Social
DENMARK
ICELAND
PORTUGAL
UNITED KINGDOM
SPAIN ITALY
FRANCE
NETHERLANDS
IRELAND
GREECE
GERMANY
BELGIUM
SWITZERLAND
NORWAY
SWEDEN
FINLAND
ESTONIA
LATVIA
POLAND
RUSSIA
LITHUANIA
UKRAINE
BELARUS
ROMANIA
BULGARIA
CYPRUS
AUSTRIA
HUNGARY
CZECH REP.
SERBIA
ALBANIA
MOBILE SUBSCRIPTION PENETRATION FEB 2014
• Sources: US Census Bureau, ITU. Data represent active mobile subscriptions.
119%!
110%!
114%!
130%!
118%! 158%!
109%!
117%!
139%!
103%!
124%!
133%!123%!
131%!
121%!
128%! 177%!
164%!
106%!
132%!
184%!
142%!
133%!
111%!
104%!
154%!
96%!
165%!117%!
128%!
126%!
116%!
EUROPE AVERAGE
wearesocial.sg • @wearesocialsg • 53 We Are Social
MOBILE SUBSCRIPTION PENETRATION FEB 2014
• Sources: US Census Bureau, ITU. Data represent active mobile subscriptions.
GLOBAL AVERAGE: 93%
184%!
177%!
172%!
165%!
164%!
158%!
154%!
148%!
142%!
139%!
133%!
133%!
132%!
131%!
131%!
130%!
128%!
128%!
126%!
124%!
123%!
121%!
119%!
118%!
117%!
117%!
116%!
114%!
113%!
113%!
111%!
111%!
111%!
110%!
109%!
107%!
106%!
104%!
103%!
96%!
86%!
RUSS
IA
FIN
LAN
D
MO
NTE
NEG
RO
AUST
RIA
ESTO
NIA
ITAL
Y
BULG
ARIA
LUXE
MBO
URG
LITH
UAN
IA
EURO
PEAN
AVE
RAG
E
UKRA
INE
GER
MAN
Y
POLA
ND
MAL
TA
SWIT
ZERL
AND
UNIT
ED K
ING
DO
M
SWED
EN
CZE
CH
REP
UBLI
C
SERB
IA
GRE
ECE
BELG
IUM
NO
RWAY
DEN
MAR
K
SPAI
N
NET
HER
LAN
DS
HUN
GAR
Y
ALBA
NIA
PORT
UGAL
MO
LDO
VA
SLO
VEN
IA
CRO
ATIA
SLO
VAKI
A
BELA
RUS
ICEL
AND
FRAN
CE
MAC
EDO
NIA
LATV
IA
ROM
ANIA
IREL
AND
CYP
RUS
BOSN
IA &
HER
ZEG
OVI
NA
wearesocial.sg • @wearesocialsg • 54 We Are Social
DENMARK
ICELAND
PORTUGAL
UNITED KINGDOM
SPAIN ITALY
FRANCE
NETHERLANDS
IRELAND
GREECE
GERMANY
BELGIUM
SWITZERLAND
NORWAY
SWEDEN
FINLAND
ESTONIA
LATVIA
POLAND
RUSSIA
LITHUANIA
UKRAINE
BELARUS
ROMANIA
BULGARIA
CYPRUS
AUSTRIA
HUNGARY
CZECH REP.
SERBIA
ALBANIA
MOBILE SUBSCRIPTIONS IN EUROPE FEB 2014
• Sources: US Census Bureau, ITU. Data represent active mobile subscriptions.
6.6M !
346K!
12M !
82M !
56M ! 97M !
72M !
20M !
1.03B !
4.9M !
13M !
108M!13M !
10M !
5.7M !
12M ! 9.3M !
2.1M !
2.3M !
51M !
262M!
5.0M !
59M !
11M !
23M !
11M !
1.1M !
14M !12M !
13M !
9.1M !
3.5M !
EUROPE TOTAL
wearesocial.sg • @wearesocialsg • 55 We Are Social
DENMARK
ICELAND
PORTUGAL
UNITED KINGDOM
SPAIN ITALY
FRANCE
NETHERLANDS
IRELAND
GREECE
GERMANY
BELGIUM
SWITZERLAND
NORWAY
SWEDEN
FINLAND
ESTONIA
LATVIA
POLAND
RUSSIA
LITHUANIA
UKRAINE
BELARUS
ROMANIA
BULGARIA
CYPRUS
AUSTRIA
HUNGARY
CZECH REP.
SERBIA
ALBANIA
MOBILE BROADBAND PENETRATION FEB 2014
• Sources: US Census Bureau, ITU. Figures are based on number of active subscriptions.
87%!
71%!
32%!
72%!
53%! 52%!
52%!
61%!
48%!
64%!
44%!
41%!34%!
41%!
84%!
101%! 106%!
73%!
52%!
49%!
53%!
9%!
6%!
33%!
24%!
41%!
33%!
56%!23%!
44%!
40%!
18%!
EUROPE AVERAGE
wearesocial.sg • @wearesocialsg • 56 We Are Social
MOBILE BROADBAND PENETRATION FEB 2014
• Sources: US Census Bureau, ITU. Figures are based on number of active subscriptions.
GLOBAL AVERAGE: 21%
106%!
101%!
87%!
84%!
73%!
72%!
72%!
71%!
64%!
61%!
57%!
56%!
53%!
53%!
52%!
52%!
52%!
52%!
49%!
48%!
44%!
44%!
41%!
41%!
41%!
40%!
37%!
35%!
34%!
33%!
33%!
32%!
27%!
24%!
23%!
22%!
18%!
11%!
9%!
6%!
5%!
FIN
LAN
D
SWED
EN
DEN
MAR
K
NO
RWAY
ESTO
NIA
LUXE
MBO
URG
UNIT
ED K
ING
DO
M
ICEL
AND
IREL
AND
NET
HER
LAN
DS
MAL
TA
AUST
RIA
RUSS
IA
SPAI
N
CRO
ATIA
FRAN
CE
ITAL
Y
LATV
IA
POLA
ND
EURO
PEAN
AVE
RAG
E
GRE
ECE
CZE
CH
REP
UBLI
C
GER
MAN
Y
SWIT
ZERL
AND
BULG
ARIA
SERB
IA
SLO
VEN
IA
SLO
VAKI
A
BELG
IUM
CYP
RUS
BELA
RUS
PORT
UGAL
MO
NTE
NEG
RO
ROM
ANIA
HUN
GAR
Y
MAC
EDO
NIA
ALBA
NIA
BOSN
IA &
HER
ZEG
OVI
NA
LITH
UAN
IA
UKRA
INE
MO
LDO
VA
wearesocial.sg • @wearesocialsg • 57 We Are Social
DENMARK
ICELAND
PORTUGAL
UNITED KINGDOM
SPAIN ITALY
FRANCE
NETHERLANDS
IRELAND
GREECE
GERMANY
BELGIUM
SWITZERLAND
NORWAY
SWEDEN
FINLAND
ESTONIA
LATVIA
POLAND
RUSSIA
LITHUANIA
UKRAINE
BELARUS
ROMANIA
BULGARIA
CYPRUS
AUSTRIA
HUNGARY
CZECH REP.
SERBIA
ALBANIA
MOBILE BROADBAND SUBSCRIPTIONS FEB 2014
• Sources: International Telecoms Union. Figures represent active subscriptions.
4.9M !
225K!
3.5M !
45M !
25M ! 32M !
34M !
10M !
354M!
3.0M !
4.8M !
33M !3.5M !
3.3M !
4.0M !
9.2M ! 5.6M !
925K!
1.1M !
19M !
75M !
301K!
2.5M !
3.2M !
5.2M !
2.8M !
384K!
4.6M !2.3M !
4.5M !
2.9M !
553K!
EUROPE TOTAL
wearesocial.sg • @wearesocialsg • 58 We Are Social
DENMARK
ICELAND
PORTUGAL
UNITED KINGDOM
SPAIN ITALY
FRANCE
NETHERLANDS
IRELAND
GREECE
GERMANY
BELGIUM
SWITZERLAND
NORWAY
SWEDEN
FINLAND
ESTONIA
LATVIA
POLAND
RUSSIA
LITHUANIA
UKRAINE
BELARUS
ROMANIA
BULGARIA
CYPRUS
AUSTRIA
HUNGARY
CZECH REP.
SERBIA
ALBANIA
MOBILE SOCIAL PENETRATION (MAU) FEB 2014
• Sources: US Census Bureau, Facebook, VKontakte, Roem.ru; active monthly user figures.
47%!
53%!
30%!
47%!
33%! 32%!
30%!
44%!
26%!
42%!
26%!
27%!36%!
35%!
55%!
48%! 35%!
27%!
14%!
19%!
11%!
20%!
9%!
8%!
21%!
24%!
48%!
32%!30%!
24%!
33%!
33%!
EUROPE AVERAGE
wearesocial.sg • @wearesocialsg • 59 We Are Social
MOBILE SOCIAL PENETRATION (MAU) FEB 2014
• Sources: US Census Bureau, Facebook, VKontakte, Roem.ru; active monthly user figures.
55%!
53%!
48%!
48%!
47%!
47%!
44%!
42%!
42%!
39%!
36%!
35%!
35%!
33%!
33%!
33%!
32%!
32%!
32%!
31%!
30%!
30%!
30%!
29%!
27%!
27%!
26%!
26%!
26%!
25%!
24%!
24%!
23%!
21%!
20%!
19%!
14%!
11%!
9%!
8%!
5%!
NO
RWAY
ICEL
AND
SWED
EN
CYP
RUS
UNIT
ED K
ING
DO
M
DEN
MAR
K
NET
HER
LAN
DS
MAL
TA
IREL
AND
LUXE
MBO
URG
BELG
IUM
SWIT
ZERL
AND
FIN
LAN
D
SERB
IA
ALBA
NIA
SPAI
N
ITAL
Y
AUST
RIA
MAC
EDO
NIA
MO
NTE
NEG
RO
FRAN
CE
HUN
GAR
Y
PORT
UGAL
CRO
ATIA
GER
MAN
Y
ESTO
NIA
EURO
PEAN
AVE
RAG
E
SLO
VEN
IA
GRE
ECE
SLO
VAKI
A
BULG
ARIA
CZE
CH
REP
UBLI
C
BOSN
IA &
HER
ZEG
OVI
NA
ROM
ANIA
LITH
UAN
IA
POLA
ND
LATV
IA
RUSS
IA
UKRA
INE
BELA
RUS
MO
LDO
VA
wearesocial.sg • @wearesocialsg • 60 We Are Social
DENMARK
ICELAND
PORTUGAL
UNITED KINGDOM
SPAIN ITALY
FRANCE
NETHERLANDS
IRELAND
GREECE
GERMANY
BELGIUM
SWITZERLAND
NORWAY
SWEDEN
FINLAND
ESTONIA
LATVIA
POLAND
RUSSIA
LITHUANIA
UKRAINE
BELARUS
ROMANIA
BULGARIA
CYPRUS
AUSTRIA
HUNGARY
CZECH REP.
SERBIA
ALBANIA
ACTIVE MOBILE SOCIAL USERS (MAU) FEB 2014
• Sources: Facebook, VKontakte, Roem.ru
2.6M !
166K!
3.2M !
30M !
15M ! 20M !
20M !
7.4M !
194M!
2.0M !
2.8M !
22M !3.8M !
2.8M !
2.6M !
4.4M ! 1.8M !
340K!
300K!
7.2M !
16M !
720K!
4.1M !
744K!
4.6M !
1.7M !
560K!
2.6M !3.0M !
2.4M !
2.4M !
980K!
EUROPE TOTAL
wearesocial.sg • @wearesocialsg • 61 We Are Social
INDIVIDUAL COUNTRY DATA
wearesocial.sg • @wearesocialsg • 62 We Are Social
ALBANIA
wearesocial.sg • @wearesocialsg • 63 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ALBANIA: SNAPSHOT
3,011,405
1,641,241
1,360,000
3,500,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
FEB 2014
52%
55%
45%
48%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
116%
wearesocial.sg • @wearesocialsg • 64 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
FEB 2014
• Sources: US Census Bureau, ITU, Facebook
# #
ALBANIA: MOBILE STATS
553K 18% 980K 33%
wearesocial.sg • @wearesocialsg • 65 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
FEB 2014
3G
ALBANIA: CONTRACT TYPE
90% 10% 9%
wearesocial.sg • @wearesocialsg • 66 We Are Social
AUSTRIA
wearesocial.sg • @wearesocialsg • 67 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
AUSTRIA
8,221,646
6,657,992
3,200,000
13,590,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
FEB 2014
68%
81%
39%
32%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
165%
wearesocial.sg • @wearesocialsg • 68 We Are Social
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
FEB 2014
• Source: Google’s “Our Mobile Planet” Report
AUSTRIA: SMARTPHONE USAGE
48% 90% 80% 30%
wearesocial.sg • @wearesocialsg • 69 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
FEB 2014
• Sources: US Census Bureau, ITU, Facebook
# #
AUSTRIA: MOBILE STATS
4.6M 56% 2.6M 32%
wearesocial.sg • @wearesocialsg • 70 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
FEB 2014
3G
AUSTRIA: CONTRACT TYPE
27% 73% 64%
wearesocial.sg • @wearesocialsg • 71 We Are Social
BELARUS
wearesocial.sg • @wearesocialsg • 72 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
BELARUS
9,625,888
4,523,412
2,200,000
10,676,471
ACTIVE VKONTAKTE USERS VKONTAKTE PENETRATION
RURAL
FEB 2014
75%
47%
23%
25%
• Sources: US Census Bureau, InternetWorldStats, extrapolated VKontakte data, ITU
111%
wearesocial.sg • @wearesocialsg • 73 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
FEB 2014
• Sources: US Census Bureau, ITU, Facebook
# #
BELARUS: MOBILE STATS
3.2M 33% 744K 8%
extrapolated VKontake data
wearesocial.sg • @wearesocialsg • 74 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
FEB 2014
3G
BELARUS: CONTRACT TYPE
53% 47% 23%
wearesocial.sg • @wearesocialsg • 75 We Are Social
BELGIUM
wearesocial.sg • @wearesocialsg • 76 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
BELGIUM
10,444,268
8,559,449
5,400,000
12,880,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL (3%)
FEB 2014
97%
82%
52%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
123%
wearesocial.sg • @wearesocialsg • 77 We Are Social
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
FEB 2014
• Source: Google’s “Our Mobile Planet” Report
BELGIUM: SMARTPHONE USAGE
34% 84% 66% 16%
wearesocial.sg • @wearesocialsg • 78 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
FEB 2014
• Sources: US Census Bureau, ITU, Facebook
# #
BELGIUM: MOBILE STATS
3.5M 34% 3.8M 36%
wearesocial.sg • @wearesocialsg • 79 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
FEB 2014
3G
BELGIUM: CONTRACT TYPE
49% 51% 33%
wearesocial.sg • @wearesocialsg • 80 We Are Social
BOSNIA & HERZEGOVINA
wearesocial.sg • @wearesocialsg • 81 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
BOSNIA & HERZEGOVINA (B&H)
3,875,723
2,535,356
1,540,000
3,352,331
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
FEB 2014
49%
65%
40%
86%
51%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 82 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
FEB 2014
• Sources: US Census Bureau, ITU, Facebook
# #
B&H: MOBILE STATS
422K 11% 880K 23%
wearesocial.sg • @wearesocialsg • 83 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
FEB 2014
3G
B&H: CONTRACT TYPE
84% 16% 19%
wearesocial.sg • @wearesocialsg • 84 We Are Social
BULGARIA
wearesocial.sg • @wearesocialsg • 85 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
BULGARIA
6,981,642
3,881,287
3,000,000
10,780,732
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
FEB 2014
72%
56%
43%
28%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
154%
wearesocial.sg • @wearesocialsg • 86 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
FEB 2014
• Sources: US Census Bureau, ITU, Facebook
# #
BULGARIA: MOBILE STATS
2.8M 41% 1.7M 24%
wearesocial.sg • @wearesocialsg • 87 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
FEB 2014
3G
BULGARIA: CONTRACT TYPE
38% 62% 33%
wearesocial.sg • @wearesocialsg • 88 We Are Social
CROATIA
wearesocial.sg • @wearesocialsg • 89 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
CROATIA
4,475,611
2,822,427
1,800,000
4,971,351
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
FEB 2014
58%
63%
40%
42%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
111%
wearesocial.sg • @wearesocialsg • 90 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
FEB 2014
• Sources: US Census Bureau, ITU, Facebook
# #
CROATIA: MOBILE STATS
2.3M 52% 1.3M 29%
wearesocial.sg • @wearesocialsg • 91 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
FEB 2014
3G
CROATIA: CONTRACT TYPE
59% 41% 33%
wearesocial.sg • @wearesocialsg • 92 We Are Social
CYPRUS
wearesocial.sg • @wearesocialsg • 93 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
CYPRUS
1,155,403
694,223
560,000
1,110,935
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
FEB 2014
70%
60%
48%
30%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
96%
wearesocial.sg • @wearesocialsg • 94 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
FEB 2014
• Sources: US Census Bureau, ITU, Facebook
# #
BELARUS: MOBILE STATS
384K 33% 560K 48%
wearesocial.sg • @wearesocialsg • 95 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
FEB 2014
3G
CYPRUS: CONTRACT TYPE
59% 41% 52%
wearesocial.sg • @wearesocialsg • 96 We Are Social
CZECH REPUBLIC
wearesocial.sg • @wearesocialsg • 97 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
CZECH REPUBLIC
10,162,921
7,632,975
4,200,000
12,973,080
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
FEB 2014
74%
75%
41%
26%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
128%
wearesocial.sg • @wearesocialsg • 98 We Are Social
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
FEB 2014
• Source: Google’s “Our Mobile Planet” Report
CZECH REP.: SMARTPHONE USAGE
42% 91% 77% 30%
wearesocial.sg • @wearesocialsg • 99 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
FEB 2014
• Sources: US Census Bureau, ITU, Facebook
# #
CZECH REP.: MOBILE STATS
4.5M 44% 2.4M 24%
wearesocial.sg • @wearesocialsg • 100 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
FEB 2014
3G
CZECH REP.: CONTRACT TYPE
42% 58% 28%
wearesocial.sg • @wearesocialsg • 101 We Are Social
DENMARK
wearesocial.sg • @wearesocialsg • 102 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
DENMARK
5,556,452
5,155,411
3,200,000
6,600,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
FEB 2014
87%
93%
58%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
119%
13%!
wearesocial.sg • @wearesocialsg • 103 We Are Social
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
FEB 2014
• Source: Google’s “Our Mobile Planet” Report
DENMARK: SMARTPHONE USAGE
59% 86% 76% 31%
wearesocial.sg • @wearesocialsg • 104 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
FEB 2014
• Sources: US Census Bureau, ITU, Facebook
# #
DENMARK: MOBILE STATS
4.9M 87% 2.6M 47%
wearesocial.sg • @wearesocialsg • 105 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
FEB 2014
3G
DENMARK: CONTRACT TYPE
14% 86% 61%
wearesocial.sg • @wearesocialsg • 106 We Are Social
ESTONIA
wearesocial.sg • @wearesocialsg • 107 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ESTONIA
1,266,375
1,007,020
540,000
2,070,547
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
FEB 2014
70%
80%
43%
30%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
164%
wearesocial.sg • @wearesocialsg • 108 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
FEB 2014
• Sources: US Census Bureau, ITU, Facebook
# #
ESTONIA: MOBILE STATS
925K 73% 340K 27%
wearesocial.sg • @wearesocialsg • 109 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
FEB 2014
3G
ESTONIA: CONTRACT TYPE
37% 63% 41%
wearesocial.sg • @wearesocialsg • 110 We Are Social
FINLAND
wearesocial.sg • @wearesocialsg • 111 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
FINLAND
5,266,114
4,789,266
2,400,000
9,320,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
FEB 2014
85%
91%
46%
15%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
177%
wearesocial.sg • @wearesocialsg • 112 We Are Social
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
FEB 2014
• Source: Google’s “Our Mobile Planet” Report
FINLAND: SMARTPHONE USAGE
45% 92% 81% 26%
wearesocial.sg • @wearesocialsg • 113 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
FEB 2014
• Sources: US Census Bureau, ITU, Facebook
# #
FINLAND: MOBILE STATS
5.6M 106% 1.8M 35%
wearesocial.sg • @wearesocialsg • 114 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
FEB 2014
3G
FINLAND: CONTRACT TYPE
10% 90% 61%
wearesocial.sg • @wearesocialsg • 115 We Are Social
FRANCE
wearesocial.sg • @wearesocialsg • 116 We Are Social
FRANCE: DATA SNAPSHOT
65,951,611
54,473,474
28,000,000
72,180,000
TOTAL POPULATION
INTERNET USERS
ACTIVE FACEBOOK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
FACEBOOK PENETRATION
MOBILE PENETRATION
RURAL
FEB 2014
85%
83%
42%
15%
109%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 117 We Are Social
AVERAGE TIME THAT INTERNET USERS SPEND USING THE
INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT MOBILE INTERNET USERS
SPEND USING MOBILE INTERNET EACH DAY
• Sources: US Census Bureau, GlobalWebIndex
FEB 2014 FRANCE: INTERNET INDICATORS
4H 08M 51% 1H 21M
wearesocial.sg • @wearesocialsg • 118 We Are Social • Sources: US Census Bureau, GlobalWebIndex
SOCIAL MEDIA PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND
ON SOCIAL MEDIA EACH DAY
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF MOBILE USERS USING
LOCATION-BASED SERVICES
FEB 2014 FRANCE: SOCIAL INDICATORS
69% 1H 41M 44% 12%
wearesocial.sg • @wearesocialsg • 119 We Are Social
FRANCE: SOCIAL MEDIA USE FEB 2014
• Source: GlobalWebIndex. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
84%
75%
37%
26%
22%
14%
49%
40%
11%
9%
2%
3%
ANY SOCIAL NETWORK
GOOGLE+
COPAINS D'AVANT
VIADEO
wearesocial.sg • @wearesocialsg • 120 We Are Social
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
FEB 2014
• Source: Google’s “Our Mobile Planet” Report
FRANCE: SMARTPHONE USAGE
42% 88% 74% 26%
wearesocial.sg • @wearesocialsg • 121 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
FEB 2014
• Sources: US Census Bureau, ITU, Facebook
# #
FRANCE: MOBILE STATS
34.2M 52% 20.0M 30%
wearesocial.sg • @wearesocialsg • 122 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
FEB 2014
3G
FRANCE: CONTRACT TYPE
26% 74% 52%
wearesocial.sg • @wearesocialsg • 123 We Are Social
GERMANY
wearesocial.sg • @wearesocialsg • 124 We Are Social
GERMANY: DATA SNAPSHOT
81,147,265
68,296,919
28,000,000
107,700,000
TOTAL POPULATION
INTERNET USERS
ACTIVE FACEBOOK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
FACEBOOK PENETRATION
MOBILE PENETRATION
RURAL
FEB 2014
74%
84%
35%
26%
133%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 125 We Are Social
AVERAGE TIME THAT INTERNET USERS SPEND USING THE
INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT MOBILE INTERNET USERS
SPEND USING MOBILE INTERNET EACH DAY
• Sources: US Census Bureau, GlobalWebIndex
FEB 2014 GERMANY: INTERNET INDICATORS
3H 44M 60% 1H 33M
wearesocial.sg • @wearesocialsg • 126 We Are Social • Sources: US Census Bureau, GlobalWebIndex
SOCIAL MEDIA PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND
ON SOCIAL MEDIA EACH DAY
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF MOBILE USERS USING
LOCATION-BASED SERVICES
FEB 2014 GERMANY: SOCIAL INDICATORS
64% 1H 17M 49% 13%
wearesocial.sg • @wearesocialsg • 127 We Are Social
GERMANY: SOCIAL MEDIA USE FEB 2014
• Source: GlobalWebIndex. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
76%
67%
35%
21%
9%
8%
43%
38%
7%
6%
1%
1%
ANY SOCIAL NETWORK
GOOGLE+
MYSPACE
STUDIVZ
wearesocial.sg • @wearesocialsg • 128 We Are Social
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
FEB 2014
• Source: Google’s “Our Mobile Planet” Report
GERMANY: SMARTPHONE USAGE
40% 88% 76% 32%
wearesocial.sg • @wearesocialsg • 129 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
FEB 2014
• Sources: US Census Bureau, ITU, Facebook
# #
GERMANY: MOBILE STATS
33.3M 41% 22.0M 27%
wearesocial.sg • @wearesocialsg • 130 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
FEB 2014
3G
GERMANY: CONTRACT TYPE
53% 47% 46%
wearesocial.sg • @wearesocialsg • 131 We Are Social
GREECE
wearesocial.sg • @wearesocialsg • 132 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
GREECE
10,772,967
6,029,983
4,400,000
13,354,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
FEB 2014
61%
56%
41%
39%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
124%
wearesocial.sg • @wearesocialsg • 133 We Are Social
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
FEB 2014
• Source: Google’s “Our Mobile Planet” Report
GREECE: SMARTPHONE USAGE
33% 94% 85% 32%
wearesocial.sg • @wearesocialsg • 134 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
FEB 2014
• Sources: US Census Bureau, ITU, Facebook
# #
GREECE: MOBILE STATS
4.8M 44% 2.8M 26%
wearesocial.sg • @wearesocialsg • 135 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
FEB 2014
3G
GREECE: CONTRACT TYPE
69% 31% 45%
wearesocial.sg • @wearesocialsg • 136 We Are Social
HUNGARY
wearesocial.sg • @wearesocialsg • 137 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
HUNGARY
9,939,470
7,170,086
4,800,000
11,580,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
FEB 2014
68%
72%
48%
32%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
117%
wearesocial.sg • @wearesocialsg • 138 We Are Social
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
FEB 2014
• Source: Google’s “Our Mobile Planet” Report
HUNGARY: SMARTPHONE USAGE
34% 82% 75% 24%
wearesocial.sg • @wearesocialsg • 139 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
FEB 2014
• Sources: US Census Bureau, ITU, Facebook
# #
HUNGARY: MOBILE STATS
2.3M 23% 3.0M 30%
wearesocial.sg • @wearesocialsg • 140 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
FEB 2014
3G
HUNGARY: CONTRACT TYPE
48% 52% 41%
wearesocial.sg • @wearesocialsg • 141 We Are Social
ICELAND
wearesocial.sg • @wearesocialsg • 142 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ICELAND
315,281
300,656
220,000
346,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
FEB 2014
93%
95%
70%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
110%
7%!
wearesocial.sg • @wearesocialsg • 143 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
FEB 2014
• Sources: US Census Bureau, ITU, Facebook
# #
ICELAND: MOBILE STATS
225K 71% 166K 53%
wearesocial.sg • @wearesocialsg • 144 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
FEB 2014
3G
ICELAND: CONTRACT TYPE
41% 59% 51%
wearesocial.sg • @wearesocialsg • 145 We Are Social
IRELAND
wearesocial.sg • @wearesocialsg • 146 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
IRELAND
4,775,982
3,730,402
2,400,000
4,906,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
FEB 2014
62%
78%
50%
38%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
103%
wearesocial.sg • @wearesocialsg • 147 We Are Social
AVERAGE TIME THAT INTERNET USERS SPEND USING THE
INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT MOBILE INTERNET USERS
SPEND USING MOBILE INTERNET EACH DAY
• Sources: US Census Bureau, GlobalWebIndex
FEB 2014 IRELAND: INTERNET INDICATORS
3H 40M 59% 1H 52M
wearesocial.sg • @wearesocialsg • 148 We Are Social • Sources: US Census Bureau, GlobalWebIndex
SOCIAL MEDIA PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND
ON SOCIAL MEDIA EACH DAY
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF MOBILE USERS USING
LOCATION-BASED SERVICES
FEB 2014 IRELAND: SOCIAL INDICATORS
71% 1H 40M 51% 12%
wearesocial.sg • @wearesocialsg • 149 We Are Social
IRELAND: SOCIAL MEDIA USE FEB 2014
• Source: GlobalWebIndex. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
91%
83%
55%
42%
33%
19%
61%
51%
19%
18%
13%
7%
ANY SOCIAL NETWORK
GOOGLE+
wearesocial.sg • @wearesocialsg • 150 We Are Social
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
FEB 2014
• Source: Google’s “Our Mobile Planet” Report
IRELAND: SMARTPHONE USAGE
57% 91% 83% 44%
wearesocial.sg • @wearesocialsg • 151 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
FEB 2014
• Sources: US Census Bureau, ITU, Facebook
# #
IRELAND: MOBILE STATS
3.0M 64% 2.0M 42%
wearesocial.sg • @wearesocialsg • 152 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
FEB 2014
3G
IRELAND: CONTRACT TYPE
59% 41% 51%
wearesocial.sg • @wearesocialsg • 153 We Are Social
ITALY
wearesocial.sg • @wearesocialsg • 154 We Are Social
ITALY: DATA SNAPSHOT
61,482,297
35,531,527
26,000,000
97,226,000
TOTAL POPULATION
INTERNET USERS
ACTIVE FACEBOOK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
FACEBOOK PENETRATION
MOBILE PENETRATION
RURAL
FEB 2014
68%
58%
42%
32%
158%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 155 We Are Social
AVERAGE TIME THAT INTERNET USERS SPEND USING THE
INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT MOBILE INTERNET USERS
SPEND USING MOBILE INTERNET EACH DAY
• Sources: US Census Bureau, GlobalWebIndex
FEB 2014 ITALY: INTERNET INDICATORS
4H 41M 47% 2H 13M
wearesocial.sg • @wearesocialsg • 156 We Are Social • Sources: US Census Bureau, GlobalWebIndex
SOCIAL MEDIA PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND
ON SOCIAL MEDIA EACH DAY
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF MOBILE USERS USING
LOCATION-BASED SERVICES
FEB 2014 ITALY: SOCIAL INDICATORS
52% 2H 00M 46% 17%
wearesocial.sg • @wearesocialsg • 157 We Are Social
ITALY: SOCIAL MEDIA USE FEB 2014
• Source: GlobalWebIndex. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
91%
82%
54%
41%
21%
20%
54%
43%
18%
16%
5%
9%
ANY SOCIAL NETWORK
GOOGLE+
wearesocial.sg • @wearesocialsg • 158 We Are Social
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
FEB 2014
• Source: Google’s “Our Mobile Planet” Report
ITALY: SMARTPHONE USAGE
41% 92% 84% 30%
wearesocial.sg • @wearesocialsg • 159 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
FEB 2014
• Sources: US Census Bureau, ITU, Facebook
# #
ITALY: MOBILE STATS
31.7M 52% 19.8M 32%
wearesocial.sg • @wearesocialsg • 160 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
FEB 2014
3G
ITALY: CONTRACT TYPE
79% 21% 52%
wearesocial.sg • @wearesocialsg • 161 We Are Social
LATVIA
wearesocial.sg • @wearesocialsg • 162 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
LATVIA
2,178,443
1,621,769
500,000
2,310,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
FEB 2014
68%
74%
23%
32%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
106%
wearesocial.sg • @wearesocialsg • 163 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
FEB 2014
• Sources: US Census Bureau, ITU, Facebook
# #
LATVIA: MOBILE STATS
1.1M 52% 300K 14%
wearesocial.sg • @wearesocialsg • 164 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
FEB 2014
3G
LATVIA: CONTRACT TYPE
41% 59% 38%
wearesocial.sg • @wearesocialsg • 165 We Are Social
LITHUANIA
wearesocial.sg • @wearesocialsg • 166 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
LITHUANIA
3,515,858
2,397,517
1,240,000
5,000,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
FEB 2014
67%
68%
35%
33%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
142%
wearesocial.sg • @wearesocialsg • 167 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
FEB 2014
• Sources: US Census Bureau, ITU, Facebook
# #
LITHUANIA: MOBILE STATS
301K 9% 720K 20%
wearesocial.sg • @wearesocialsg • 168 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
FEB 2014
3G
LITHUANIA: CONTRACT TYPE
56% 44% 33%
wearesocial.sg • @wearesocialsg • 169 We Are Social
LUXEMBOURG
wearesocial.sg • @wearesocialsg • 170 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
LUXEMBOURG
514,862
468,348
260,000
761,314
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
FEB 2014
85%
91%
50%
15%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
148%
wearesocial.sg • @wearesocialsg • 171 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
FEB 2014
• Sources: US Census Bureau, ITU, Facebook
# #
LUXEMBOURG: MOBILE STATS
369K 72% 200K 39%
wearesocial.sg • @wearesocialsg • 172 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
FEB 2014
3G
LUXEMBOURG: CONTRACT TYPE
41% 59% 64%
wearesocial.sg • @wearesocialsg • 173 We Are Social
MACEDONIA
wearesocial.sg • @wearesocialsg • 174 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
MACEDONIA
2,087,171
1,314,969
1,060,000
2,235,460
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
FEB 2014
59%
63%
51%
41%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
107%
wearesocial.sg • @wearesocialsg • 175 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
FEB 2014
• Sources: US Census Bureau, ITU, Facebook
# #
MACEDONIA: MOBILE STATS
450K 22% 660K 32%
wearesocial.sg • @wearesocialsg • 176 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
FEB 2014
3G
MACEDONIA: CONTRACT TYPE
61% 39% 23%
wearesocial.sg • @wearesocialsg • 177 We Are Social
MALTA
wearesocial.sg • @wearesocialsg • 178 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
MALTA
411,277
286,885
240,000
539,500
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL (5%)
FEB 2014
95%
70%
58%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
131%
wearesocial.sg • @wearesocialsg • 179 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
FEB 2014
• Sources: US Census Bureau, ITU, Facebook
# #
MALTA: MOBILE STATS
236K 57% 174K 42%
wearesocial.sg • @wearesocialsg • 180 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
FEB 2014
3G
MALTA: CONTRACT TYPE
81% 19% 43%
wearesocial.sg • @wearesocialsg • 181 We Are Social
MOLDOVA
wearesocial.sg • @wearesocialsg • 182 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
MOLDOVA
3,619,925
1,585,973
380,000
4,080,143
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
FEB 2014
47%
44%
53%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
113%
10%
wearesocial.sg • @wearesocialsg • 183 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
FEB 2014
• Sources: US Census Bureau, ITU, Facebook
# #
MOLDOVA: MOBILE STATS
185K 5% 184K 5%
wearesocial.sg • @wearesocialsg • 184 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
FEB 2014
3G
MOLDOVA: CONTRACT TYPE
75% 25% 35%
wearesocial.sg • @wearesocialsg • 185 We Are Social
MONTENEGRO
wearesocial.sg • @wearesocialsg • 186 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
MONTENEGRO
653,474
373,655
320,000
1,126,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
FEB 2014
62%
57%
49%
38%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
172%
wearesocial.sg • @wearesocialsg • 187 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
FEB 2014
• Sources: US Census Bureau, ITU, Facebook
# #
MONTENEGRO: MOBILE STATS
177K 27% 200K 31%
wearesocial.sg • @wearesocialsg • 188 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
FEB 2014
3G
MONTENEGRO: CONTRACT TYPE
69% 31% 23%
wearesocial.sg • @wearesocialsg • 189 We Are Social
NETHERLANDS
wearesocial.sg • @wearesocialsg • 190 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
NETHERLANDS
16,805,037
15,559,488
8,800,000
19,643,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
FEB 2014
83%
93%
52%
17%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
117%
wearesocial.sg • @wearesocialsg • 191 We Are Social
AVERAGE TIME THAT INTERNET USERS SPEND USING THE
INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT MOBILE INTERNET USERS
SPEND USING MOBILE INTERNET EACH DAY
• Sources: US Census Bureau, GlobalWebIndex
FEB 2014 NETHERLANDS: INTERNET INDICATORS
3H 44M 66% 1H 26M
wearesocial.sg • @wearesocialsg • 192 We Are Social • Sources: US Census Bureau, GlobalWebIndex
SOCIAL MEDIA PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND
ON SOCIAL MEDIA EACH DAY
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF MOBILE USERS USING
LOCATION-BASED SERVICES
FEB 2014 NETHERLANDS: SOCIAL INDICATORS
78% 1H 20M 44% 7%
wearesocial.sg • @wearesocialsg • 193 We Are Social
NETHERLANDS: SOCIAL MEDIA USE FEB 2014
• Source: GlobalWebIndex. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
84%
77%
35%
31%
26%
20%
48%
41%
8%
12%
9%
2%
ANY SOCIAL NETWORK
GOOGLE+
HYVES
wearesocial.sg • @wearesocialsg • 194 We Are Social
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
FEB 2014
• Source: Google’s “Our Mobile Planet” Report
NETHERLANDS: SMARTPHONE USAGE
52% 81% 74% 18%
wearesocial.sg • @wearesocialsg • 195 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
FEB 2014
• Sources: US Census Bureau, ITU, Facebook
# #
NETHERLANDS: MOBILE STATS
10.2M 61% 7.4M 44%
wearesocial.sg • @wearesocialsg • 196 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
FEB 2014
3G
NETHERLANDS: CONTRACT TYPE
38% 62% 52%
wearesocial.sg • @wearesocialsg • 197 We Are Social
NORWAY
wearesocial.sg • @wearesocialsg • 198 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
NORWAY: SNAPSHOT
4,722,701
4,471,907
3,000,000
5,732,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
FEB 2014
79%
95%
64%
21%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
121%
wearesocial.sg • @wearesocialsg • 199 We Are Social
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
FEB 2014
• Source: Google’s “Our Mobile Planet” Report
NORWAY: SMARTPHONE USAGE
68% 84% 68% 33%
wearesocial.sg • @wearesocialsg • 200 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
FEB 2014
• Sources: US Census Bureau, ITU, Facebook
# #
NORWAY: MOBILE STATS
4.0M 84% 2.6M 55%
wearesocial.sg • @wearesocialsg • 201 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
FEB 2014
3G
NORWAY: CONTRACT TYPE
24% 76% 50%
wearesocial.sg • @wearesocialsg • 202 We Are Social
POLAND
wearesocial.sg • @wearesocialsg • 203 We Are Social
POLAND: DATA SNAPSHOT
38,383,809
24,969,935
12,000,000
50,840,000
TOTAL POPULATION
INTERNET USERS
ACTIVE FACEBOOK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
FACEBOOK PENETRATION
MOBILE PENETRATION
RURAL
FEB 2014
61%
65%
31%
39%
132%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 204 We Are Social
AVERAGE TIME THAT INTERNET USERS SPEND USING THE
INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT MOBILE INTERNET USERS
SPEND USING MOBILE INTERNET EACH DAY
• Sources: US Census Bureau, GlobalWebIndex
FEB 2014 POLAND: INTERNET INDICATORS
4H 50M 44% 1H 48M
wearesocial.sg • @wearesocialsg • 205 We Are Social • Sources: US Census Bureau, GlobalWebIndex
SOCIAL MEDIA PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND
ON SOCIAL MEDIA EACH DAY
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF MOBILE USERS USING
LOCATION-BASED SERVICES
FEB 2014 POLAND: SOCIAL INDICATORS
59% 1H 38M 32% 14%
wearesocial.sg • @wearesocialsg • 206 We Are Social
POLAND: SOCIAL MEDIA USE FEB 2014
• Source: GlobalWebIndex. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
91%
81%
53%
49%
22%
13%
70%
60%
21%
27%
10%
5%
ANY SOCIAL NETWORK
NASZAKLASA
GOOGLE+
BADOO
wearesocial.sg • @wearesocialsg • 207 We Are Social
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
FEB 2014
• Source: Google’s “Our Mobile Planet” Report
POLAND: SMARTPHONE USAGE
35% 90% 78% 28%
wearesocial.sg • @wearesocialsg • 208 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
FEB 2014
• Sources: US Census Bureau, ITU, Facebook
# #
POLAND: MOBILE STATS
18.9M 49% 7.2M 19%
wearesocial.sg • @wearesocialsg • 209 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
FEB 2014
3G
POLAND: CONTRACT TYPE
54% 46% 44%
wearesocial.sg • @wearesocialsg • 210 We Are Social
PORTUGAL
wearesocial.sg • @wearesocialsg • 211 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
PORTUGAL
10,799,270
6,900,134
5,200,000
12,312,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
FEB 2014
61%
64%
48%
39%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
114%
wearesocial.sg • @wearesocialsg • 212 We Are Social
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
FEB 2014
• Source: Google’s “Our Mobile Planet” Report
PORTUGAL: SMARTPHONE USAGE
32% 90% 79% 21%
wearesocial.sg • @wearesocialsg • 213 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
FEB 2014
• Sources: US Census Bureau, ITU, Facebook
# #
PORTUGAL: MOBILE STATS
3.5M 32% 3.2M 30%
wearesocial.sg • @wearesocialsg • 214 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
FEB 2014
3G
PORTUGAL: CONTRACT TYPE
73% 27% 59%
wearesocial.sg • @wearesocialsg • 215 We Are Social
ROMANIA
wearesocial.sg • @wearesocialsg • 216 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
ROMANIA
21,790,479
10,924,252
7,000,000
22,700,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
FEB 2014
58%
50%
32%
42%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
104%
wearesocial.sg • @wearesocialsg • 217 We Are Social
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
FEB 2014
• Source: Google’s “Our Mobile Planet” Report
ROMANIA: SMARTPHONE USAGE
28% 90% 84% 34%
wearesocial.sg • @wearesocialsg • 218 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
FEB 2014
• Sources: US Census Bureau, ITU, Facebook
# #
ROMANIA: MOBILE STATS
5.2M 24% 4.6M 21%
wearesocial.sg • @wearesocialsg • 219 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
FEB 2014
3G
ROMANIA: CONTRACT TYPE
70% 30% 37%
wearesocial.sg • @wearesocialsg • 220 We Are Social
RUSSIA
wearesocial.sg • @wearesocialsg • 221 We Are Social
RUSSIA: DATA SNAPSHOT
142,500,482
75,926,004
46,800,000
261,886,329
TOTAL POPULATION
INTERNET USERS
ACTIVE VKONTAKTE USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
VKONTAKTE PENETRATION
MOBILE PENETRATION
RURAL
FEB 2014
73%
53%
33%
27%
184%
• Sources: US Census Bureau, InternetWorldStats, VKontakte, ITU
wearesocial.sg • @wearesocialsg • 222 We Are Social
AVERAGE TIME THAT INTERNET USERS SPEND USING THE
INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT MOBILE INTERNET USERS
SPEND USING MOBILE INTERNET EACH DAY
• Sources: US Census Bureau, GlobalWebIndex
FEB 2014 RUSSIA: INTERNET INDICATORS
4H 45M 37% 1H 26M
wearesocial.sg • @wearesocialsg • 223 We Are Social • Sources: US Census Bureau, GlobalWebIndex
SOCIAL MEDIA PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND
ON SOCIAL MEDIA EACH DAY
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF MOBILE USERS USING
LOCATION-BASED SERVICES
FEB 2014 RUSSIA: SOCIAL INDICATORS
50% 1H 56M 44% 11%
wearesocial.sg • @wearesocialsg • 224 We Are Social
RUSSIA: SOCIAL MEDIA USE FEB 2014
• Source: GlobalWebIndex. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
93%
74%
66%
65%
52%
37%
73%
51%
34%
39%
23%
16%
ANY SOCIAL NETWORK
VKONTAKTE
ODNOKLASSNIKI
GOOGLE+
wearesocial.sg • @wearesocialsg • 225 We Are Social
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
FEB 2014
• Source: Google’s “Our Mobile Planet” Report
RUSSIA: SMARTPHONE USAGE
36% 93% 82% 39%
wearesocial.sg • @wearesocialsg • 226 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
FEB 2014
• Sources: US Census Bureau, ITU, Facebook
# #
RUSSIA: MOBILE STATS
75.3M 53% 15.8M 11%
extrapolated VKontake data
wearesocial.sg • @wearesocialsg • 227 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
FEB 2014
3G
RUSSIA: CONTRACT TYPE
84% 16% 20%
wearesocial.sg • @wearesocialsg • 228 We Are Social
SERBIA
wearesocial.sg • @wearesocialsg • 229 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
SERBIA
7,243,007
3,500,047
3,800,000
9,138,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
FEB 2014
56%
48%
52%
44%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
126%
wearesocial.sg • @wearesocialsg • 230 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
FEB 2014
• Sources: US Census Bureau, ITU, Facebook
# #
SERBIA: MOBILE STATS
2.9M 40% 2.4M 33%
wearesocial.sg • @wearesocialsg • 231 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
FEB 2014
3G
SERBIA: CONTRACT TYPE
66% 34% 19%
wearesocial.sg • @wearesocialsg • 232 We Are Social
SLOVAKIA
wearesocial.sg • @wearesocialsg • 233 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
SLOVAKIA
5,488,339
4,386,470
2,200,000
6,095,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
FEB 2014
55%
80%
40%
45%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
111%
wearesocial.sg • @wearesocialsg • 234 We Are Social
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
FEB 2014
• Source: Google’s “Our Mobile Planet” Report
SLOVAKIA: SMARTPHONE USAGE
46% 88% 84% 30%
wearesocial.sg • @wearesocialsg • 235 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
FEB 2014
• Sources: US Census Bureau, ITU, Facebook
# #
SLOVAKIA: MOBILE STATS
1.9M 35% 1.4M 25%
wearesocial.sg • @wearesocialsg • 236 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
FEB 2014
3G
SLOVAKIA: CONTRACT TYPE
51% 49% 37%
wearesocial.sg • @wearesocialsg • 237 We Are Social
SLOVENIA
wearesocial.sg • @wearesocialsg • 238 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
SLOVENIA
1,992,690
1,397,632
800,000
2,246,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
FEB 2014
50%
70%
40%
50%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
113%
wearesocial.sg • @wearesocialsg • 239 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
FEB 2014
• Sources: US Census Bureau, ITU, Facebook
# #
SLOVENIA: MOBILE STATS
741K 37% 520K 26%
wearesocial.sg • @wearesocialsg • 240 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
FEB 2014
3G
SLOVENIA: CONTRACT TYPE
29% 71% 48%
wearesocial.sg • @wearesocialsg • 241 We Are Social
SPAIN
wearesocial.sg • @wearesocialsg • 242 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
SPAIN
47,370,542
33,870,948
19,600,000
55,740,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
FEB 2014
77%
72%
41%
23%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
118%
wearesocial.sg • @wearesocialsg • 243 We Are Social
AVERAGE TIME THAT INTERNET USERS SPEND USING THE
INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT MOBILE INTERNET USERS
SPEND USING MOBILE INTERNET EACH DAY
• Sources: US Census Bureau, GlobalWebIndex
FEB 2014 SPAIN: INTERNET INDICATORS
3H 59M 61% 1H 45M
wearesocial.sg • @wearesocialsg • 244 We Are Social • Sources: US Census Bureau, GlobalWebIndex
SOCIAL MEDIA PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND
ON SOCIAL MEDIA EACH DAY
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF MOBILE USERS USING
LOCATION-BASED SERVICES
FEB 2014 SPAIN: SOCIAL INDICATORS
66% 1H 28M 44% 11%
wearesocial.sg • @wearesocialsg • 245 We Are Social
SPAIN: SOCIAL MEDIA USE FEB 2014
• Source: GlobalWebIndex. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
93%
87%
57%
54%
29%
26%
57%
48%
14%
23%
4%
9%
ANY SOCIAL NETWORK
GOOGLE+
TUENTI
wearesocial.sg • @wearesocialsg • 246 We Are Social
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
FEB 2014
• Source: Google’s “Our Mobile Planet” Report
SPAIN: SMARTPHONE USAGE
55% 89% 80% 25%
wearesocial.sg • @wearesocialsg • 247 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
FEB 2014
• Sources: US Census Bureau, ITU, Facebook
# #
SPAIN: MOBILE STATS
25.0M 53% 15.4M 33%
wearesocial.sg • @wearesocialsg • 248 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
FEB 2014
3G
SPAIN: CONTRACT TYPE
33% 67% 56%
wearesocial.sg • @wearesocialsg • 249 We Are Social
SWEDEN
wearesocial.sg • @wearesocialsg • 250 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
SWEDEN
9,119,423
8,557,561
5,200,000
11,643,201
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
FEB 2014
85%
94%
57%
15%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
128%
wearesocial.sg • @wearesocialsg • 251 We Are Social
AVERAGE TIME THAT INTERNET USERS SPEND USING THE
INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT MOBILE INTERNET USERS
SPEND USING MOBILE INTERNET EACH DAY
• Sources: US Census Bureau, GlobalWebIndex
FEB 2014 SWEDEN: INTERNET INDICATORS
4H 10M 73% 1H 25M
wearesocial.sg • @wearesocialsg • 252 We Are Social • Sources: US Census Bureau, GlobalWebIndex
SOCIAL MEDIA PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND
ON SOCIAL MEDIA EACH DAY
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF MOBILE USERS USING
LOCATION-BASED SERVICES
FEB 2014 SWEDEN: SOCIAL INDICATORS
80% 1H 25M 46% 11%
wearesocial.sg • @wearesocialsg • 253 We Are Social
SWEDEN: SOCIAL MEDIA USE FEB 2014
• Source: GlobalWebIndex. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
85%
79%
40%
28%
26%
19%
54%
45%
10%
9%
12%
4%
ANY SOCIAL NETWORK
GOOGLE+
wearesocial.sg • @wearesocialsg • 254 We Are Social
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
FEB 2014
• Source: Google’s “Our Mobile Planet” Report
SWEDEN: SMARTPHONE USAGE
63% 92% 79% 33%
wearesocial.sg • @wearesocialsg • 255 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
FEB 2014
• Sources: US Census Bureau, ITU, Facebook
# #
SWEDEN: MOBILE STATS
9.2M 101% 4.4M 48%
wearesocial.sg • @wearesocialsg • 256 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
FEB 2014
3G
SWEDEN: CONTRACT TYPE
34% 66% 76%
wearesocial.sg • @wearesocialsg • 257 We Are Social
SWITZERLAND
wearesocial.sg • @wearesocialsg • 258 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
SWITZERLAND
7,996,026
6,752,540
3,400,000
10,460,000
ACTIVE FACEBOOK USERS FACEBOOK PENETRATION
RURAL
FEB 2014
74%
84%
43%
26%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
131%
wearesocial.sg • @wearesocialsg • 259 We Are Social
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
FEB 2014
• Source: Google’s “Our Mobile Planet” Report
SWITZERLAND: SMARTPHONE USAGE
54% 92% 81% 36%
wearesocial.sg • @wearesocialsg • 260 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
FEB 2014
• Sources: US Census Bureau, ITU, Facebook
# #
SWITZERLAND: MOBILE STATS
3.3M 41% 2.8M 35%
wearesocial.sg • @wearesocialsg • 261 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
FEB 2014
3G
SWITZERLAND: CONTRACT TYPE
38% 62% 56%
wearesocial.sg • @wearesocialsg • 262 We Are Social
UKRAINE
wearesocial.sg • @wearesocialsg • 263 We Are Social
TOTAL POPULATION
INTERNET USERS
ACTIVE MOBILE SUBSCRIPTIONS
INTERNET PENETRATION
URBAN
MOBILE SUBSCRIPTION PENETRATION
UKRAINE
44,573,205
15,115,820
12,000,000
59,344,000
ACTIVE VKONTAKTE USERS VKONTAKTE PENETRATION
RURAL
FEB 2014
69%
34%
27%
31%
• Sources: US Census Bureau, InternetWorldStats, extrapolated VKontakte data, ITU
133%
wearesocial.sg • @wearesocialsg • 264 We Are Social
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
FEB 2014
• Source: Google’s “Our Mobile Planet” Report
UKRAINE: SMARTPHONE USAGE
14% 93% 85% 44%
wearesocial.sg • @wearesocialsg • 265 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
FEB 2014
• Sources: US Census Bureau, ITU, Facebook
# #
UKRAINE: MOBILE STATS
2.5M 6% 4.1M 9%
extrapolated VKontake data
wearesocial.sg • @wearesocialsg • 266 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
FEB 2014
3G
UKRAINE: CONTRACT TYPE
92% 8% 4%
wearesocial.sg • @wearesocialsg • 267 We Are Social
UNITED KINGDOM
wearesocial.sg • @wearesocialsg • 268 We Are Social
UK: DATA SNAPSHOT
63,395,574
54,861,245
36,000,000
82,109,000
TOTAL POPULATION
INTERNET USERS
ACTIVE FACEBOOK USERS
ACTIVE MOBILE SUBSCRIPTIONS
URBAN
INTERNET PENETRATION
FACEBOOK PENETRATION
MOBILE PENETRATION
RURAL
FEB 2014
80%
87%
57%
20%
130%
• Sources: US Census Bureau, InternetWorldStats, Facebook, ITU
wearesocial.sg • @wearesocialsg • 269 We Are Social
AVERAGE TIME THAT INTERNET USERS SPEND USING THE
INTERNET EACH DAY THROUGH A DESKTOP OR LAPTOP
MOBILE INTERNET PENETRATION AS A PERCENTAGE OF
TOTAL POPULATION
AVERAGE TIME THAT MOBILE INTERNET USERS
SPEND USING MOBILE INTERNET EACH DAY
• Sources: US Census Bureau, GlobalWebIndex
FEB 2014 UK: INTERNET INDICATORS
4H 06M 62% 1H 34M
wearesocial.sg • @wearesocialsg • 270 We Are Social • Sources: US Census Bureau, GlobalWebIndex
SOCIAL MEDIA PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
AVERAGE TIME SOCIAL MEDIA USERS SPEND
ON SOCIAL MEDIA EACH DAY
PERCENTAGE OF MOBILE USERS USING SOCIAL MEDIA APPS
ON THEIR PHONE
PERCENTAGE OF MOBILE USERS USING
LOCATION-BASED SERVICES
FEB 2014 UK: SOCIAL INDICATORS
74% 1H 36M 45% 9%
wearesocial.sg • @wearesocialsg • 271 We Are Social
UK: SOCIAL MEDIA USE FEB 2014
• Source: GlobalWebIndex. Figures represent percentage of internet users.
USED IN THE PAST MONTH
OWN AN ACCOUNT
85%
78%
43%
35%
21%
13%
60%
51%
22%
11%
8%
5%
ANY SOCIAL NETWORK
GOOGLE+
wearesocial.sg • @wearesocialsg • 272 We Are Social
SMARTPHONE PENETRATION AS A
PERCENTAGE OF THE TOTAL POPULATION
SMARTPHONE USERS SEARCHING FOR
LOCAL INFORMATION VIA THEIR PHONE
SMARTPHONE USERS RESEARCHING PRODUCTS VIA THEIR PHONE
SMARTPHONE USERS WHO HAVE MADE A
PURCHASE VIA THEIR PHONE
FEB 2014
• Source: Google’s “Our Mobile Planet” Report
UK: SMARTPHONE USAGE
62% 87% 73% 39%
wearesocial.sg • @wearesocialsg • 273 We Are Social
NUMBER OF ACTIVE MOBILE
BROADBAND SUBSCRIPTIONS
MOBILE BROADBAND SUBSCRIPTIONS AS A PERCENTAGE OF THE TOTAL POPULATION
ACTIVE SOCIAL MEDIA USERS ACCESSING SOCIAL MEDIA ON A
MOBILE DEVICE
PENETRATION OF MOBILE SOCIAL AS A PERCENTAGE OF THE TOTAL POPULATION
FEB 2014
• Sources: US Census Bureau, ITU, Facebook
# #
UK: MOBILE STATS
45.4M 72% 30.0M 47%
wearesocial.sg • @wearesocialsg • 274 We Are Social
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE PRE-PAID
PERCENTAGE OF TOTAL MOBILE SUBSCRIPTIONS
THAT ARE POST-PAID
PERCENTAGE OF MOBILE SUBSCRIPTIONS THAT
ARE 3G CONNECTIONS
• Source: GSMA Intelligence
FEB 2014
3G
UK: CONTRACT TYPE
46% 54% 63%
wearesocial.sg • @wearesocialsg • 250 We Are Social
FIND OUT MORE AT WEARESOCIAL.SG
wearesocial.sg • @wearesocialsg • 276 We Are Social
@WEARESOCIAL
+44 (0)20 3195 1700
HTTP://WEARESOCIAL.NET
UNITED KINGDOM
@WEARESOCIALFR
+33 (0)1 73 00 32 70
HTTP://WEARESOCIAL.FR
FRANCE
@WEARESOCIALIT
+39 (0)2 3655 1868
HTTP://WEARESOCIAL.IT
ITALIA
@WEARESOCIALDE
+49 (0)89 8099 110 20
HTTP://WEARESOCIAL.DE
DEUTSCHLAND
GET IN TOUCH WITH OUR TEAMS IN EUROPE:
wearesocial.sg • @wearesocialsg • 277 We Are Social
DATA SOURCES USED IN THIS REPORT
Population data Latest available data from the United States Census Bureau (mid-2013 data), correct as at February 2014.
Internet user data Latest available data from InternetWorldStats.com, correct as at February 2014; usage data extrapolated from GlobalWebIndex Wave 12 (Q4 2013).
Social media user data Latest site-reported monthly active user data from Facebook, Google+, Qzone, Sina Weibo, Tencent Weibo, Twitter, and VKontakte, correct as at February 2014; usage data extrapolated from GlobalWebIndex’s Active Usage: Social Platforms (Wave 12 Q4 2013).
Mobile phone user data Latest available data from Ericsson Mobility Report (November 2013), the International Telecommunication Union (ITU), The GSM Association (Q4 2013), and the CIA Government Factbook, correct as at February 2014; usage data extrapolated from GlobalWebIndex’s Active Usage: Social Platforms (Wave 12 Q4 2013), and Google’s Our Mobile Planet Report (May 2013).
Making Friends & Influencing People • 45 We Are Social
WE ARE SOCIAL IS A GLOBAL CONVERSATION AGENCY.
WE HELP BRANDS TO LISTEN TO, UNDERSTAND, AND ENGAGE IN CONVERSATIONS IN SOCIAL MEDIA.
WE’RE ALREADY HELPING MANY OF THE WORLD’S TOP BRANDS, INCLUDING ADIDAS, UNILEVER,
DIAGEO, NESTLÉ, HEINZ, AND LVMH.
IF YOU’D LIKE TO CHAT ABOUT US HELPING YOU TOO, CALL US ON +65 6423 1051, OR EMAIL
US AT [email protected].
FIND OUT MORE AT WEARESOCIAL.SG.
Making Friends & Influencing People • 46 We Are Social
WE ARE SOCIAL SINGAPORE
SIMON KEMP, MANAGING DIRECTOR
@WEARESOCIALSG
+65 6423 1051
HTTP://WEARESOCIAL.SG
