Social currency fuels bravery and creativity
Transcript of Social currency fuels bravery and creativity
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SOCIAL CURRENCY FUELS BRAVENESS AND CREATIVITY
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TWITTER @geoffreyhantson
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WHAT IS SOCIAL CURRENCY?
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BEFORE: 80% CONTROL TODAY: 70% NO CONTROL
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CONTROL NO CONTROL
MAINLY ONE-‐WAY
COMMUNICATION
MAINLY INFLUENCING, DIRECTING AND/OR STARTING
CONVERSATION
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CONTROL NO CONTROL
STORYTELLING GIVING A STORY TO TELL
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CONTROL NO CONTROL
TRUST ENGAGE
BRAND EQUITY SOCIAL CURRENCY
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BUILD BRAND STORIES. ENABLE BRAND STORIES TO BE TOLD
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INVENT A SOCIAL OBJECT
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A SOCIAL OBJECT CAN BE ANYTHING
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IT TAKES COURAGE AND CREATIVITY TO PROVOKE A CONVERSATION
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1 CONVERSATION IS UNPREDICTABLE
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1 CONVERSATION IS UNPREDICTABLE 2 THERE’S NO KEY TO SUCCES
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1 PROVOKE
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1 PROVOKE 2 SURPRISE
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1 PROVOKE 2 SURPRISE 3 RELEVANT
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1 PROVOKE 2 SURPRISE 3 RELEVANT 4 REAL EMOTIONS
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1 PROVOKE 2 SURPRISE 3 RELEVANT 4 REAL EMOTIONS 5 WOW!
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THE BIGGEST RISK IS NO RISK.
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THANK YOU.
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THANK YOU.