Social Crush: Social Media Case Study

Social Media

Brett McCoyhttp://www.myjive.comtwitter.com/brettmccoy

SocialCrush

Flickr image by gregorywdean

Enhance the experience and value of your brand through the use of owned platforms and earned media.

http://www.myjive.com


Flickr image by KillTaupe

Ron Edelentwitter.com/myjive

Brett McCoytwitter.com/brettmccoy

Already bored? Go ahead and tweet about it. Tell the world that Brett has no idea what he is talking about. If you do, please be sure to mention @brettmccoy and @myjive in your tweet.

AgendaCaroMont Health: Social Media Case Study

CaroMont Health - Build brand awareness within the community

- Elevate brand perception

- Engage with community members

AssetsThe social components owned and managed by CaroMont Health

ToolsThe listening, tracking, marketing and analytics tools we use.

ResultsWhat we have accomplished

Conclusion. Questions?

Cyclists(participants)

Blue Ridge Race(situation)

+Charlotte Cyclists Group

(social network) +

Speed Monitor Mobile App(added-value)

= AWESOME BRAND LOYALTY

(1)

(2)-

(3)-

(4)-

(5)

Assets

Hootsuite

•Listening•Team Management•Marketing

SproutSocial•Social Analytics•Engagement

Clicky•Website Analytics•Content Management

Flickr image by http://www.fubiz.net

EdgeRank•Facebook Posting•Content Strategy

http://www.fubiz.net/

http://www.fubiz.net/

Foursquare•Venue Management•Location Marketing

Platform(s) Activity Topic Keywords Measure Engagement Responsible

(Facebook, Twitter, Blog, Flickr, Youtube, LinkedIn)

(Listen, Follow, Engage) What is it we want to accomplish? (Hash-tags, terms) (Followers, Awareness, views, engagement, sentiment, etc.)

(Low, Medium high)

(Who will do this task?)

Facebook, Twitter Follow, Listen Find Local people to follow. Send them a note if they follow back. + Respond to any comments on your wall.

#caromonthealth Followers + Followees Low Myjive

Facebook, Twitter Follow, Listen, Engage Find seven things worth retweeting/sharing in your general feed and share. + Respond to any comments on your wall.

#caromonthealth engagement + followers + followees

Low Myjive

Facebook, Twitter Follow, Listen, Engage Reply to at least five things with full responses (not just “thanks”). + Respond to any comments on your wall.


Low Myjive

Facebook, Twitter Follow, Listen, Engage Point out a few people that CaroMont respects. It shows your mindset, too. + Respond to any comments on your wall.


Low Myjive

Facebook, Twitter Follow, Listen, Engage Follow back at least 10 folks. + Respond to any comments on your wall.


Low Myjive

Facebook, Twitter Follow, Listen, Engage 30 minutes of just polite two-way chit chat with at least 4 people. + Respond to any comments on your wall.


Low Myjive

Facebook, Twitter Follow, Listen, Engage Find Local people to follow. Send them a note if they follow back. + Respond to any comments on your wall.


Low Myjive

Facebook, Twitter Follow, Listen, Engage Begin building brand. Find five people who have had a negative experience and try to connect. + Respond to any comments on your wall.

#caromonthealth + #clic

engagement + followers + followees

Medium Myjive

Facebook, Twitter, LinkedIn Follow, Listen, Engage Send birthday wishes to people in your network. + Respond to any comments on your wall.


Low Myjive

Facebook, Twitter, LinkedIn Follow, Listen, Engage Comment on at least seven people’s status messages or updates.


Low Myjive

Facebook, LinkedIn Follow, Listen, Engage Join 3-4 new groups today. Post a hello message in each.


Low Myjive

Facebook, LinkedIn Follow, Listen, Engage leave a new comment or two on every group or fan page you belong to.


Low Myjive

Facebook, Twitter, LinkedIn Follow, Listen, Engage Share at least 3 interesting updates that you find. #caromonthealth engagement + followers + followees

Low Myjive

Facebook, Twitter, LinkedIn Follow, Listen, Engage Find Local people to follow. Send them a note if they follow back. + Respond to any comments on your wall.


Low Myjive

Facebook, Twitter, LinkedIn Follow, Listen, Engage Find seven things worth retweeting/sharing in your general feed and share. + Respond to any comments on your wall.


Low Myjive

Facebook, LinkedIn Follow, Listen, Engage leave a new comment or two on every group or fan page you belong to.


Low Myjive

Facebook, Twitter, LinkedIn Follow, Listen, Engage Accept any invitations that make sense for you to accept.


Low Myjive

LinkedIn, Facebook Follow, Listen, Engage Drop into Q&A and see if you can volunteer 2-3 answers


Low Myjive

Facebook, Twitter, LinkedIn Follow, Listen, Engage Provide 1 recommendation every few days for people you can honestly and fully recommend.


Low Myjive

Content Calendar

•Team Management•Content Strategy

Results

35,000+monthly views

Facebook

flickr image by Joe Curtin

2,000+ monthly active users

Facebook

It’s about relevancy, engagement and connection and not about your number of followers.

engagement 97%influence 67%

Twitter

Foursquare

TWITTER

Connections (# of people who CaroMont follows)

May June July August

698 902 952 1029

Followers (# of people who follow CaroMont Health)

Mentions (# of times someone mention @caromonthealth)

Retweets ( # of times a tweet of @caromonthealth was retweeted)

Clicks (# of times someone clicked link @caromonthealth posted)

Passion (Ratio of # of followers who are generally happy with the brand and would promote it)

Engagement Score (National average: 32% - Your engagement score is an indicator of how well you are communicating with your audience.)

Influence Score (Average score is 59% - Your influence is an indicator of your growth and the interest level among your audience. ..)

Sentiment (This means the ratio between # of mentions that are positive vs negative)

150 233 271 (up 50) 322

22 42 33 40

23 17 11 11

88 845 1350 14,000

51% 76% 87% 87%

83% 90% 95% 97%

63% 66% 67% 67%

4:1 8:1 11:1 13:1

Excel

ADVANCING YOUR BUSINESS IN THE DIGITAL AGE.

In conclusion,

Why social?

Flickr image by paoloappe

We live in a “hash-tag” world.Prepare to dedicate time to monitoring the conversations. Remember, when something is social it is open to good and bad commentary.

80/20Listen Engage

For us, what is the value of Digital & Social Media?

Accessible all the timeThe opportunity to ad value to any situation and any context - if the participant initiates it

It is never more than an arms length away.Your brand is only important sometimes, but when it is it has to be available.

The opportunity to participateParticipating with your customer in the product context.




(social network) +



Become invaluable in the situation where your product is importantCreate deliberate value to the context of the product experience, becoming an integral and expected part of it

RecordDigital apparatus can record and collect data for product enhancement and innovation. This could become your most important data set.

Listen and learn from peopleThey know what they want and are happy to share. Listen in context. Listen to the situation.

Pay attention to your peopleAppreciate your brands participants such as they appreciate you buy engaging with your brands. By giving them your attention and devotion they will reward you for it.

Create long term relationshipsCreate areas of subscription and membership allowing for meaning and value for your brands participant.




(social network) +



Real relationships based on real conversationsDo not create messaging - create communications that encourage conversations between you are your brands participants.

Ignite CommunitiesFind existing conversations, add interesting and relevant content and value to the dynamics and make our brand an important part of the context of these situations

For us, what is the value of Digital & Social Media?

Tools Discussed today

• HootSuite• Sprout Social• Social Mention• HowSociable• Clicky• Twitter Search

• http://fuelingnewbusiness.com/2010/06/24/study-60-percent-of-companies-using-social-media-have-no-plan/

• http://www.pamorama.net/wp-content/uploads/2010/03/social-media-landscape.jpg• http://www.pamorama.net/wp-content/uploads/2010/03/social-media-landscape.jpg• http://socialmediamind.com/internet-and-businesses-online/twitter-marketing-for-online-

businesses/• http://www.topdesignmag.com/wp-content/uploads/2011/01/twitter-infographics1.jpg• http://www.fastcompany.com/1710068/embargoed-till-1201-am-thursday-grandmas-on-

facebook?partner=homepage_newsletter

Fun Stuff

Helpful links and fun sutff.

http://hootsuite.com/dashboard#/

http://hootsuite.com/dashboard#/

http://sproutsocial.com/dashboard

http://sproutsocial.com/dashboard

http://socialmention.com/

http://socialmention.com/

http://www.howsociable.com/

http://www.howsociable.com/

http://getclicky.com/user/

http://getclicky.com/user/

http://search.twitter.com/

http://search.twitter.com/

http://fuelingnewbusiness.com/2010/06/24/study-60-percent-of-companies-using-social-media-have-no-plan/




http://www.pamorama.net/wp-content/uploads/2010/03/social-media-landscape.jpg




http://socialmediamind.com/internet-and-businesses-online/twitter-marketing-for-online-businesses/




http://www.topdesignmag.com/wp-content/uploads/2011/01/twitter-infographics1.jpg

http://www.topdesignmag.com/wp-content/uploads/2011/01/twitter-infographics1.jpg

http://www.fastcompany.com/1710068/embargoed-till-1201-am-thursday-grandmas-on-facebook?partner=homepage_newsletter




My name is Brett,and I thank you!QUESTIONS?

myjive.com





Social Crush: Social Media Case Study

Business

Transcript of Social Crush: Social Media Case Study